A lot of hospitals are contemplating a website redesign. But it’s a big undertaking – months of planning that lead up to one big reveal. What if there was a different way to keep your site updated without blowing it up and starting over? This webinar compares the traditional redesign approach with a more incremental approach. We highlight the benefits of starting small and creating a process of continuous improvement.
In this webinar, you’ll learn how to:
Give your site a fresh, new look
Assess approaches for your redesign project
Tackle common challenges when redesigning your site
Take an iterative approach to site development
2. Today’s Presenter
Ben Dillon, MBA | VP & eHealth Evangelist
Geonetric, Inc.
Ben is a vice president at Geonetric. He writes and speaks
extensively about healthcare technology trends, everything from
social media strategies to accountable care organizations. Ben is
a SHSMD board member, a member of the HIMSS Personal
Health Information Taskforce chairs the eHealth Special Interest
Group, is an inaugural judge of the Healthcare Internet Hall of
Fame and has judged the eHealth Leadership Awards for the
past ten years.
He’s also a Twitter junkie – follow him at @benatgeo.
4. About Geonetric
Geonetric develops the VitalSite healthcare CMS,
and provides online marketing services to
hospitals, physician practices and health systems.
5. Video Of This Webinar
Watch the Video
This webinar compares the traditional redesign
approach with a more incremental approach. We
highlight the benefits of starting small and creating
a process of continuous improvement.
Visit our website to watch a free recording of our
popular webinar.
Watch the Web Development webinar!
6. New White Paper Available
Fill out the survey at the end of the
webinar and we’ll send one your way.
Request your free copy!
10. A Traditional Implementation
Project Kickoff
Stakeholder Interviews
Success Metrics
Weekly Status Calls
Populate
Preference Survey (IA)
(client determines)
Create
Preference Survey (Design)
Functionality Requirements
Dev Site
Stage Site
Hosting Configuration
Modules Implementation
and Configuration
Panel Integration
Forms Customization
Database Development
System Integration
Webinars
Writing for the Web
Roles & Permissions
Pages Training
Modules Training
Panel Training
Forms Training
Content &
Design
Information Architecture
Visual Site Map
Taxonomy
Naming Conventions
Content Plan
Page Content Optimization
Page Content Development
Module Content
Development
- Providers
- Locations
- Services
- Events
Image Loading
Software &
Functionality
Structure
Communication
& Training
Planning &
Management
Discover
Content Inventory
Visual Design
Usability Testing
Template Creation
Content Wrap-up
- Links
- Custom Panels
- Pages
Launch
Report
Link Checking
System Testing
Forms Testing
Integration Testing
11. This Process has Produced
Some Great Work
What’s Wrong with
the Big Bang Approach?
12. The Lag and Sprint Strategy
Leaves You Perpetually Behind
Redesign begin
Your site
New site re-launch
Time
14. The Slow Boat…
• Long process
– Disruptive to your staff
– Duplicate maintenance
– Disruptive to visitors
– Long payback
– The longer the process, the
more likely important things
will change!
16. Incremental Change
• Incorporate site changes in small(er) chunks
• Push changes live as they are complete
• Watch behavior and use feedback
• Taking larger changes and rolling out incrementally
25. Prioritize The Work
How we spend our time
High
Priority
Low Priority
How we should
High Priority
Low
Priority
26. Prioritization
• Big-bang projects blur prioritization
• In incremental redesign, prioritization must be based on
what drives value, not on squeaky wheels
27. Prioritize Initiatives
• In support of
strategic/business plan
• Implementation plan
• Measurable value
• Valid executive sponsor
• Resources/staff available
• Long-term support plan
30. “
Planning vs. Agility
…teams who focus on the long term are far more
likely to create designs that really pay off for the
organization. Short-term thinking gets the design
done, but the team ends up doing it all over again
months down the road. Long-term thinking deals
with the inevitability of changes and turns the site
into a living, breathing entity that grows with the
organization's needs.”
Jared Spool, User Interface Engineering
31. Build a Rolling Strategy with a
Long-Term Vision and Short-Term
Commitments
Last Quarter
Current
Quarter
Quarter +1
Quarter +2
Quarter +3
Completed
Committed
tasks
Planning
begun
Proposed
Proposed
Hold commitments to the last responsible moment
33. Example:
Ongoing Content Governance
• Ongoing program approach
• Inventory and audit content in sections
• Run individual pages through the process, not sections
(one piece flow!)
• Publish updated content as it is completed
• Key metric is number of pages
published, not “started” or “ready
to publish”
• Obsessive tracking of metrics
with feedback loops
34. Incremental Change Benefits
• Incremental change processes feel more calm!
• More manageable
– Easier to collect and manage content
– Easier to measure
– Easier to troubleshoot
• Allows for prototyping and experimentation
– Drop what doesn’t work
• Deployment of change to future sections increasingly
easy
35. If We’re Scrapping Everything,
Does Incremental Redesign
Really Make Sense?
37. When Should We
Start Clean?
• When there is very little of the current
site worth salvaging
• New information
architecture, navigation and site
organization
• When the organization goes through a
drastic change in identity
• New technical architecture…maybe
39. Go-Live is a Beginning, Not An End
This is not a sprint, it’s a
long-distance relay race
Even when you do a bigbang, continue with
incremental redesign
40. Stop Thinking About the Web
in Project Terms
Start Thinking About the
Web as a Program
43. Video Of This Webinar
Watch the Video
This webinar compares the traditional redesign
approach with a more incremental approach. We
highlight the benefits of starting small and creating
a process of continuous improvement.
Visit our website to watch a free recording of our
popular webinar.
Watch the Web Development webinar!
44. New White Paper Available
Fill out the survey at the end of the
webinar and we’ll send one your way.
Request your free copy!
Web Development: Change is the only ConstantA lot of hospitals are contemplating a website redesign. But it’s a big undertaking – months of planning that lead up to one big reveal. What if there was a different way to keep your site updated without blowing up and starting over? Attend this webinar and compare the traditional redesign approach with a more incremental approach. We’ll highlight the benefits of starting small and creating a process of continuous improvement.In this webinar, you’ll learn how to:Give your site a fresh, new lookAssess approaches for your redesign projectTackle common challenges when redesigning your siteTake an iterative approach to site development
This slide shows some of our current clients which includes small community hospitals (like Pella Regional Health Center in Pella, IA – a 25 bed facility), specialty hospitals (Lubbock Heart Hospital and Childrens Hospital Colorado) and health systems like Altru in the Dakotas and HCA Virginia Health System. Are there any that stand out?
We provide marketing services to leading healthcare systems, hospitals, and practices. <http://www.geonetric.com/services/>We create VitalSite, the Healthcare CMS for hospitals, systems and healthcare organizations. <http://www.geonetric.com/vitalsite/cms/>
Unable to attend the webinar? No problem…we recorded it!https://www.geonetric.com/resources/webinars/2013/web-development/
Redesignsare a big deal. And no small amount of effort.This is the scenario that I see over and over. Site is in terrible shape. Blow it up and start over. Heroic efforts to get it live.Then we’re so tired…Move to other things2 years later…
Used to typically be 9-12 months. Today more typically 6 months. Longest I’ve seen was close to 18 months which included a client maternity leave and the authoring of their own content library.Truth is, we can do everything other than the content in about 6 weeks.
Small errors early get magnified – become big issues later! Very hard to go back upstreamIt’s very difficult to address bad assumptions or changes in the environment
…change – staff leaves. Exec teams turn over. Buy other organizations. Get bought. Start a major rebranding.
You can change this back if you want. Just not a fan of worms.
What is….Behavior – user input in process
You write and write and write – and then you push it live.It might be brilliant. But it might require tweaking – different CTA, different layout, different total approach to the problemSo it took a long time. You didn’t see value from it that project for how long…months(?)Now, you’re faced with a massive re-write
Value fasterIdentify issues early in the jobReduced switching costsReduced WiPOften reduced actual steps in the processTurns out this is faster, less waste, less rework!
Minimal tweaking to UIAn optimized experience for all usersBetter user satisfaction, loyalty, conversion and referralCost savings Improves SEO
Billpay – finance people on board. Processes in place.Giftshop – are the blue-haired ladies ready?Academic mc – lots of experiments, but sometimes no resources/motivation to roll out to the organizationYou need a way to prioritize.This needs to be accepted.Is it strategic? Important?Without a plan, you’ll simply do what you’re doing now. In most cases, the big, important projects will fall by the wayside while quick-hit, immediate (and typically lower value) items continue to dominate. A few simple elements will help you to make the most of the resources you have.
Many are Inclined to skip planning -
Shorter term = focusTalk about LRMIt’s a little Dilbert-esqueLearn more about Agile Strategy in our webinar:https://www.geonetric.com/resources/webinars/2013/web-strategy/
So, doing this in small bits, pushing live all along the way. This is feeling more like management or a governance program than it is a redesign.
Manageable – especially for small teams
Platform change – big work
Unable to attend the webinar? No problem…we recorded it!https://www.geonetric.com/resources/webinars/2013/web-development/