This is my school project Notley High School

1. ADVERTISING
Yagnesh Reddy
8T

2. Advertising is a form of communication used to persuade an
audience like viewers, readers or listeners to take some action with
respect to products, ideas, or services. Most commonly, the desired
result is to drive consumer behaviour with respect to a commercial
offering, although political and ideological advertising is also
common. Advertising messages are usually paid for by sponsors
and viewed via various traditional media; including mass media
such as newspaper, magazines, television commercial, radio
advertisement, outdoor advertising or direct mail; or new media
such as websites and text messages.

3. 1. Research why companies use
advertising and marketing
.  Commercial advertisers often seek to
generate increased consumption of their
products or services through "Branding,"
which involves the repetition of an image
or product name in an effort to associate
certain qualities with the brand in the
minds of consumers. Non-commercial
advertisers who spend money to advertise
items other than a consumer product or
service include political parties, interest
groups, religious organizations and
governmental agencies. Non-profits
organizations may rely on free modes of
persuasion, such as a public service
announcement (PSA).

4. 2. Brainstorm the different types of
advertising that is used.
.  Through time, advertising has been
divided into various forms such as :
radio advertising, TV spots, magazine
and newspapers advertising and
internet advertising. The other form
of advertising are bill boards seen in
train stations, bus stations
, Airport, shopping centres and bus
stop. We have also seen advertising
in the form of Air Balloons, inflated
balloons and advertisement paint on
taxis, bus or commercial car.

5.  Advertising is the thing that could
. make your business popular and
increase your sales. Even if your
. advertisement last for 30 second, it
could bring a huge revenue to you
company and boost you r product
sales. At the same time
advertisement providers like
television, radio , News papers and
magazines make a lot of money by
selling the space in their publication
or broadcast slots showing your
advertisement. This is the most
common advertisement we see or
read everyday

6.  Internet became a popular
. advertisement place because as a
internet user we are in control of what
. we want to see, hear or use in the net.
We can buy any product in the internet
or sell any unwanted item in our house
without leaving our house.
Advertisement have changed they way
we shop compare to 10 years ago.
 The advertising process could be a very
expensive one if you expect large
rewards. The most important period for
an advertiser is the testing period when
he must evaluates what form of
advertising brings profits to his business
in the form of sales to balance out cost
paid on the advertising campaign.

7.  So, people do need advertising so badly
. because they could hardly have any profits
without it! Egyptians used papyrus to make
sales messages and wall posters. Commercial
. messages and political campaign displays have
been found in the ruins of Pompeii and ancient
Arabia. Lost and found advertising on papyrus
was common in Ancient Greece and Ancient
Rome. Wall or rock painting for commercial
advertising is another manifestation of an
ancient advertising form, which is present to
this day in many parts of Asia, Africa, and
South America. The tradition of wall painting
can be traced back to Indian rock art paintings
that date back to 4000 BC. History tells us that
Out-of-home advertising and billboards are
the oldest forms of advertising

8. .  As the towns and cities of the Middle
Ages began to grow, and the general
population was unable to read, signs
.
that today would say
cobbler, miller, tailor or blacksmith
would use an image associated with
their trade such as a boot, a suit, a hat, a
clock, a diamond, a horse shoe, a candle
or even a bag of flour. Fruits and
vegetables were sold in the city square
from the backs of carts and wagons and
their proprietors used street callers or
town criers to announce their
whereabouts for the convenience of the
customers.

9. 3. Research what information should be
contained with your advertisement.
.  My advertisement contain information
about what types of flavoured drinks are
available. I should also inform customers
in brief what are the benefits they will get
by drinking the energy drink. The
advertisement will contain video clips of
different fresh fruits used to make the
energy drink. The entire advertisement
will be accompanied by music to increase
further interest in the advert. The
advertisement will be about a minute. At
the end of the advertisement it is proper
to include the company details where the
drinks are produced
 ThankYou