4. So, Who’s On the Innovators’ List?
Global Total Overlooked
Legends Surprises Neighbors
Amazon Maroc Telecom Intuit
Apple Tencent Reckitt
Google Bharat Heavy BAE Systems
L’Oreal Atlas Copco Rolls-Royce
Toshiba Campbell Soup Unilever
6. Hallmarks of an Innovation Culture
• Building Customer-Centered Goals
• Making Disruption A p p e a l i n g
• Learning to Experiment Safely
• Hiring for Transformation
7. The Logic of Putting Customers First
Improved
Products
Happier
Customers
Business
Success
9. Meeting targets at Amazon means:
• Making the site easier/faster
• Constantly expanding SKUs
• Minimizing address errors
• Speeding up delivery times
10. A MZ N
e x e c u t i v
e s a r e
a s k e d t o
s p e n d t wo
d a y s a
y e a r
wo r k i n g
i n a c a l l
c e n t e r .
18. Most New Ideas Won’t Make It
Launches Can Be Rare … Especially at Big Companies
100
80 100
60
80
40
20 60
0
40
20
0
Mid-Size Cos Big Cos.
Sources: Accenture, PhRMA
19. Acting Like a Startup Can Help
• Thrive on bare-bones
budgets
• Launch with ‘minimally
viable products’
• Do lots of A/B tests to see
what works best
• Upgrade your product
often with new iterations
• Don’t be afraid to drop a
flawed idea in favor of a
better one.
20. “If you’re not
embarrassed by the
first version of your
product, you’ve
released it too late.”
- Reid Hoffman
Founder of LinkedIn
22. You’re Only as Bulky as You Choose
From July 2002 to January 2007 …
Microsoft 5,000 engineers built Vista
Apple 450 engineers built Jaguar … and
Panther … and Tiger.
0 1000 2000 3000 4000 5000
24. Consider Your Own Best Hires
(Odds Are That He or She)
• Started in the Top Third but Not Top 5% of All
Your Picks
• Surpassed Expectations Again and Again
• Grew Greatly as a Leader and Influencer
• Gained Skills That Weren’t Even on Anyone’s
List At the Time of Hiring
• Lives and Breathes the Best of Your
Organization’s Culture
30. Instead of Resorting to Familiar
But Ill-Suited Techniques …
Airplane Chatter The Prosecutor
31. Focus on Vital Areas That Go Beyond
the LinkedIn Profile
• What Do You Endlessly,
Relentlessly Want to Do?
• How Do You Work Your Way
Through Tough Spots?
• Are You a Good Fit for Us?
32. If in Doubt, Consider the Steve Jobs Test
Would You Hire Him? 10-Second CV
Education: Reed College
dropout after one year.
First Job: Phone hacker
Current Job: Started Apple
Computer, a 2-Person Company
Appearance: Looks like Ho Chi
Minh
33. Transformative Hires Will Test You;
Are “Flaws” Offset by Rare Strengths?
• Limited direct experience – can be offset by
an intense, proven knack for fast learning
• A career stumble or two – forgivable if it fuels
self-awareness, resilience and drive.
• Personalities that take a few moments to
appreciate – tolerable if core character is solid.
34. Even Uncommon Traits May Matter
• Amazon.com => F r u g a l i t y
• Linear Technology => T i n k e r i n g
• McKinsey => S t r i v e r s ’
Et e r n a l Dr i v e
• P&G => C a n Y o u
Mu l t i t a s k ?
• What Traits Matter for RBS?
38. Wrapping Up: How Big Companies
Can Build Innovation Cultures
Build Customer-Centered Goals
Make Disruption A p p e a l i n g
Learn to Experiment Safely
Hire for Transformation
