In my intermediate (3-5) class, we had a guest artist come in to talk about their job. This artist was a visual merchandiser from the company Forever 21. She discussed her roles in the company, fashion, and why this is a career in art.

1. VISUAL
MERCHANDISING

2. MY COMPANY
At Forever 21, style isn’t dictated…It’s inspired. Forever
21 is the leading fashion retailer of the latest trends and
the season’s hottest styles at can’t-resist-prices. U.S. and
international locations stay true to the fast-fashion
destination’s iconic store aesthetic giving fashion fans all
over the globe the unforgettable shopping experience that
is the one and only Forever 21.

3. WHAT I DO
 Works accordingly visual guidelines in
order to generate sales and provide
shopping ease for customers.
 Creates window and merchandise
displays within visual guidelines.

4. WHY IS FASHION ART?
 The same amount of artistic expression goes into clothes, as a
piece of pottery or a painting.
 Art is defined as an aesthetic form. Aesthetic work can be
anything, a painting, sculpture, music and even FASHION!!!
 Fashion is a form of expression.
 Aesthetic: appreciation of beauty.

6. G I R L S , W H AT A P P E A L S TO Y O U ?

7. G U Y S , W H AT A P P E A L S TO Y O U ?

8. THINK ABOUT IT!
What is your favorite clothing brand?
Why are you wearing today’s outfit?

9. CONGRATULATIONS!
A famous magazine company has hired you to
create next month’s front cover. Design the cover to
appeal to students your age! Think about what is
popular in clothing. What do you like?
Think polka dots, mustaches, logos, stripes, color, music, animals,
etc…