1. Inaugural
Social Media Marketing Summit
for Real Estate
Marketing Trends You Need To Know
Erika Lang soc i a l m e d i a
November 30, 2009 Toronto
s u m m i t

2. Social Media Revolution

3. Marketing Trends
You Need To Know

4. What is Marketing?
“the action or business of promoting and selling products”
Concise oxford dictionary

5. Traditional Media
One to many

6. New Media
One to one
One to Many
Many to each other

7. Total Unique Visitors (000s)
23,650
23,700
23,750
23,800
23,850
23,900
23,950
24,000
24,050
24,100
On line
Dec-20
07
Jan-200
8
Feb-20
08
Mar-20
08
Apr-200
8
May-20
08
Jun-200
8
Jul-200
8
Aug-20
08
Sep-20
08
Oct-200
8
Nov-20
08
Dec-20
08

8. In 2008 ad spending grew by 29% = $1.6 Billion

9. Mobile
A new survey finds that 72% of Canadian
households now have access to a wireless phone,
up from 64% in 2006.
Source: Harris/Decima survey Commissioned by the Canadian Wireless Telecommunications Association (CWTA)”

10. Smartphone and Iphone subscribers
% of total subscribers
In 2009 ad spending grew by 48% = $6 Million

11. Social Media
• 4th most popular on line activity
• 67% are using it
• 10% of all time spent on the internet
Source – Nielsen, March 2009

12. To put it in
perspective
New York Times:
2 million papers;
650,000 visitors a day on site
Facebook:
6.5 million visitors a day and
growing at 100%
Twitter:
300,000 users a day and
growing at 1,300% year over
year
Worldwide ad spending is
expected to reach $2.2 Billion in
2010
12

13. What is it really?
Social Media is Communicating with our
peers about things that matter to us.
13

14. Social media works because it is
human, personal, conversational
14

15. Social media is like word of mouth – multiplied
by a hundred, or a thousand, or a million
15

16. Social Media is about sharing
Networks, Blogs, Video, Pictures, conversations, etc…
16

17. How can we join the
conversation?

18. A successful marketing campaign
• Queensland Tourism

19. Tourism Queensland

21. Our Web Sites

24. What can you do?
Join networks and make connections
Offer something of value
Listen and be interested
Build relationships by sharing

25. The best way to use social media is to
become a part of social media
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26. A Realtor’s Video
• House for Sale