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Primary vs. secondary research ig

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George Panther
George Panther
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Secondary and Primary Data Collection ,[object Object],[object Object],[object Object],[object Object]
Group Task 1 ,[object Object],[object Object]
Advantages and Disadvantages of Secondary Research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Advantages and Disadvantages of Secondary Research ,[object Object],[object Object],[object Object],[object Object],[object Object]
Advantages and Disadvantages of Primary Research ,[object Object],[object Object],[object Object],[object Object]
Advantages and Disadvantages of Primary Research ,[object Object],[object Object],[object Object],[object Object]
Primary Research Methods & Techniques ,[object Object],[object Object],[object Object],[object Object],[object Object],Quantitative Data Primary Research Experiments Mechanical observation Simulation Qualitative Data Case studies Human observation Individual depth interviews Focus groups
Primary Research Methods ,[object Object],[object Object],[object Object],[object Object]
Group Task 2 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Personal Interviews (including focus groups) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Personal Interviews ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mail Surveys ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mail Surveys ,[object Object],[object Object],[object Object],[object Object]
Telephone Surveys ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
In-House, Self-Administered Surveys ,[object Object],[object Object],[object Object],[object Object],[object Object]
Online Surveys ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sources of Secondary Research Information for Leisure and Travel External ,[object Object],[object Object],[object Object],[object Object],[object Object]
Sources of Secondary Research Information for Leisure and Travel Internal ,[object Object],[object Object],[object Object],[object Object]
Task 3 – Collecting Secondary Data/Information ,[object Object],[object Object]

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