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Key Changes in Supernatural Horror Films
(1970’s – present)
1973 2013
Georgia Pastos
Supernatural Horror
Film of the 1970’s
Plot outline AND key
themes of the film
Characters within the
product
Technology: advances
and developments
Audience appeal to
a target audience
Film title: The Exorcist
Year filmed: 1973
Certification: 18
Director: William Friedkin
Producer: William Peter
Blatty
Budget: $12 million
Box office: $441,071,011
Link to film:
https://www.youtube.co
m/watch?v=M8adfW9W
bEU
The film begins during an
archaeological dig in Iraq,
when Lankester Merrin –
priest – discovers a small
amulet, which he comes
to realise belongs to an
evil demon (Pazuzu). In
Washington D.C, Chris
McNeil begins noticing
the change in behaviour
in her daughter, Regan.
When medicine and tests
fail to determine medical
causes for the difference
in her behaviour, it grows
clear that she has been
possessed by the demon
Pazuzu. Following a
series of mysterious
deaths, it is decided that
Regan must be exorcised.
However, her mother is
tentative due to a lack of
religious beliefs. Further
supernat-ural
phenomena occur,
forcing the exorcism of
Regan to take place. Yet
when the demon kills
again, he is urged to take
the priest instead, who
subsequently kills himself
to prevent further death.
Linda Blair – Regan
Ellen Burstyn – Christine
Jason Miller – (the young
priest) Damien Karras
Max von Sydow – Father
Lankester Merrin
Lee J. Cobb – Lieutenant
William F. Kinderman
Mercedes McCambridge
– the voice of Pazuzu
Kitty Winn – Sharon
Jack MacGowran – Burke
Reverend William O’
Malley – Father Joseph
Robert Symonds – Dr.
Taney
Barton Heyman – Dr.
Samuel Klein
Arthur Storch – the
psychiatrist
Titos Vandis – the uncle
of Father Damien Karras
Eileen Dietz – associated
with the face of Pazuzu
William Peter Blatty (the
producer) himself, has a
minor speaking role in a
scene where he engages
in a dispute with Burke,
whilst Chris is filming in
front of Healy Hall.
Technical specifications:
Run time: 122 minutes
132 minutes (directors
cut)
Sound mix: 70 mm 6 track
(for 1979 re-release) Dolby
Digital EX (directors) Mono
(Original release) SDDS
Colour: Colour
Aspect ratio: 1.37 : 1
(negative ratio) 1.75 : 1
(theatrical ratio) 1.78 : 1
(Home Media Release)
Camera: Panavision lenses
and cameras
Laboratory: Technicolor
Film length: 3,350m
(Sweden) 3,677m (Director
Cut)
Negative format: 35mm
Cinematographic process:
Spherical
Printed film format:
35mm, 75mm (blow up)
(1979 re-release)
Technology remains
similar to previous decade.
Due to the wide variety
and range in the age
groups of characters, a
greater audience has
been targeted - younger
audience members may
have been targeted by
Regan’s character. They
may have been able to
relate to and identify
with her struggles as a
young girl and thus; may
have been interested in
her character. The uses
and gratification theory
would have been clearly
demonstrated through
the choice in characters.
In addition, as a result
of the realistic settings –
e.g. the McNeil home –
which would prove to
create a sense of verisi-
militude, a majority of
the audience members
would identify with this
setting and therefore;
the audience appeal
would be heightened.
Moreover, emphasised
religious themes would
appeal to the religious.
Supernatural Horror
Film of the 1970’s
Plot outline AND key
themes of the film
Characters within the
product
Technology: advances
and developments
Audience appeal to
a target audience
Film title: The Omen
Year filmed: 1976
Certification: 18
Director: Richard Donner
Producer: Harvey
Bernhard
Budget: $2.8 million
Box office: $60,922,980
Link to film:
www.youtube.com/watc
h?v=9ZLaDps7oLk&safe=
active
Following the death of
his son during childbirth,
an American diplomat –
Robert Thorn – adopts an
orphaned newborn due
to a suggestion made by
a hospital priest, Father
Spiletto. He refrains from
telling his wife, who was
unconscious, and Robert
and Katherine name the
boy Damien. Damien
grows into childhood,
and at his fifth birthday,
his nanny hangs herself.
Father Brennan, another
Catholic priest, warns the
unsuspecting Robert of
his son’s inexplicable
origins and proceeds to
imply that Damien may
not be human. Robert
ignores these warnings
and brands the priest as
mentally disturbed.
However, things take a
turn for the worst when,
one by one, the people
around Damien tragically
meet their deaths. It is
then discovered that
Damien is the Antichrist.
Gregory Peck – Robert
Lee Remick – Katherine
David Warner – Jennings
Billie Whitelaw – Mrs.
Baylock (Second nanny)
Harvey Stephens –
Damien
Patrick Troughton –
Father Brennan
Martin Benson – Father
Spiletto
Robert Rietty – Monk
Tommy Duggan – Priest
John Stride – Psychiatrist
Anthony Nicholls - Dr.
Becker
Holly Palance – Nanny
Roy Boyd – Reporter
Freda Dowie – Nun
Sheila Raynor – Mrs.
Horton
The characters within the
supernatural horror each
adopt a role from Propps
character theory. For
example, Damien adopts
the role of the villain,
whilst Mrs. Baylock, the
second nanny, adopts the
role as the false hero
within The Omen (1976).
Technical specifications:
Run time: 111 minutes
107 minutes (German cut)
Sound mix: Mono
Colour: Colour
Aspect ratio: 2.35 : 1
Camera: Panavision Pana-
flex Gold, Panavision C-
Series and Cooke Lenses
Laboratory: DeLuxe,
Hollywood (CA), USA.
Rank Film Laboratories,
Denham, UK (processing)
Negative format: 35mm
(Eastman 100T 5247)
Cinematographic process:
Panavision (anamorphic)
Printed film format:
35mm
The printed film format of
the product remains the
same as it has in previous
years. In addition, the
choice in cameras and
lenses is the same as in
the previous decade –
Panavision cameras used.
The idea of an Antichrist
has been feared by
many over numerous
years. The fact that the
issue is now being
portrayed in the form of
a supernatural horror
may prove to appeal to
a large target audience,
due to the fact that
such a topic has both
troubled and intrigued
several people. Also,
the exciting yet unusual
prospect of the feared
Antichrist taking the
form of a five-year old
boy is similarly adding
to the audience appeal.
The unique qualities the
film provides further
invite a target audience,
as new ideas add new
selling point to the film.
Meanwhile, the family
unit demonstrated in
the film may allow an
audience to relate to
and identify with the
characters; thus acts as
a demonstration of uses
and gratification theory.
Supernatural Horror
Film of the 1980’s
Plot outline AND key
themes of the film
Characters within the
product
Technology: advances
and developments
Audience appeal to
a target audience
Film title: The Shining
Year filmed: 1980
Certification: 18 (1986
video release) 15 (2007)
Director: Stanley Kubrick
Producer:Stanley Kubrick
Budget: $19 million
Box office: $44,360,123
Link to film:
https://www.youtube.co
m/watch?v=vWJ4NqVgpc
c
Jack Torrance is a writer,
who arrives at a hotel to
interview for the job as a
winter caretaker – the
hotel has been built on a
Native American burial
ground and becomes
snowed in during winter.
As a result, it is closed
between November and
May each year. Despite
warnings from manager,
Stuart, Jack arrives at the
isolated Hotel along with
his family. During their
tour, Danny (Jack’s son) is
warned by chef, Dick,
regarding room 237, who
urges him to stay out of
it. A month later, Jack
becomes prone to violent
outbursts and Danny’s
curiosity gets the better
of him. Both Jack and
Danny experience several
encounters where they
meet a number of ghosts
and Danny continuously
has visions. Following the
encounters with ghosts,
Jack becomes possessed
and makes attempts to
kill his family.
Jack Nicholson – Jack
Shelley Duvall – Wendy
Danny Lloyd – Danny
Scatman Crothers – Dick
Barry Nelson – Stuart
Philip Stone – Delbert
Grady
Joe Turkel – Lloyd the
Bartender
Tony Burton – Larry
Lia Beldam – Young
Woman
Billie Gibson – Old
Woman
Barry Dennen – Bill
Watson
Lisa Burns – Grady twin 1
Louisa Burns – Twin 2
Characters of the horror
film harmonise with the
Propp’s character theory,
including the celebrated
hero, the villain and the
donor Some may suggest
that Jack, as well as the
ghosts within the Hotel,
act as the villains of the
production, whilst his
wife, Wendy, may be
viewed as the hero, and
Danny as the donor who
assists her in the film.
Technical specifications:
Run time: 142 minutes
119 minutes (European
cut) 144 minutes (original)
Sound mix: Mono
Colour: Colour
Aspect ratio: 1.66 : 1
(theatrical ratio, Europe)
1.85 : 1 (theatrical, USA)
Camera: Arriflex 35 BL,
Zeiss Super Speed Lenses
Laboratory: Denham
Laboratories, UK
Film length: 3,275m (in
Sweden – cut version)
3,295m (theatrical version
in Finland) 3,790m
(original version – Finland)
Negative format: 35mm
(Eastman 100T 5247)
Cinematographic process:
Spherical
Printed film
format:35mm
Some slight changes in
the technical aspects in
comparison to 1970’s.
Due to the fact that the
majority of the audience
will be familiar with the
choice of setting – hotel
– they will be able to
relate to or identify with
it and therefore, the
uses and gratification
theory would be clearly
demonstrated within
The Shining. The sense
of familiarity created by
the setting will serve to
introduce an element of
verisimilitude, which will
heighten the audience
appeal. Meanwhile, the
protagonist, as well as
the antagonist, of the
film will prove to attract
both male and female
members of an
audience as the male
character may be
viewed as an object of
desire for the female
audience, whilst the
female character may be
viewed as an object of
desire for the male
members of the target
audience. As well as
this, they may be
Supernatural Horror
Film of the 1980’s
Plot outline AND key
themes of the film
Characters within the
product
Technology: advances
and developments
Audience appeal to a
target audience
Film title: Poltergeist
Year filmed: 1982
Certification: 15
Director: Tobe Hooper
Producer: Michael Grais,
Steven Spielberg, Mark
Victor
Budget: $10.7 million
Box office: $121,706,019
Link to film:
www.youtube.com/watc
h?v=Zvll0gQSPG0&safe=a
ctive
Steve and Diane Freeling
live in California, along
with their children - Dana
Robbie and Carol Anne.
The youngest, Carol Anne
awakens one night and
begins conversing with
the television set. As a
result, an apparition exits
the screen and vanishes
into the wall. Following
this ordeal, Carol Anne
announces “they’re here”
and the violent shaking
of the house subsides.
The following day, a
series of unexplainable
events unfold, growing
more intense with each
one. During the night, a
tree comes to life and
makes attempts to
swallow Robbie.
However, he is rescued
and, instead, Carol Anne
is sucked into a portal in
her closet. Her voice
begins emanating from
the television set and the
Freeling family seek help
from a group of
parapsychologists.
Craig T. Nelson – Steve
JoBeth Williams – Diane
Beatrice Straight – Dr.
Lesh
Dominique Dunne –
Dana Freeling
Oliver Robins – Robbie
Heather O’Rourke –
Carol Anne Freeling
Michael McManus – Ben
Virginia Kiser – Mrs.
Tuthill
Martin Casella – Marty
Richard Lawson – Ryan
Zelda Rudinstein –
Tangina
James Karen – Mr.
Teague
Lou Perryman – Pugsley
Clair E. Leucart –
Bulldozer Driver
Dirk Blocker – Jeff Shaw
Certification:
As the decades progress,
the film industry grows
increasingly lenient on
what is able to be shown
– what were once 18’s,
now have a 15 rating.
Technical specifications:
Run time: 114 minutes
Sound mix: Dolby (35mm
prints) (as Dolby Stereo) l
70mm 6-track (70mm pri)
Colour: Colour
Aspect ratio: 2.20 : 1 (70
mm prints) 2.35 : 1
Camera: Ultracam 35,
Cooke Xtal Express Lenses
Laboratory: Metrocolor,
Culver City (CA), USA
Film length: 3,160 m (35
mm prints)
Negative format: 35mm
(Eastman 100T 5247)
Cinematographic process:
J-D-C Scope (anamorphic)
Printed film format: 35
mm, 70 mm (blow up)
In comparison to previous
years, an additional
printed film format has
been introduced – the
70mm blow up format.
As a result of the
realistic setting of a
home, a sense of
verisimilitude is
introduced within the
film, that serves to allow
an audience to relate to
and identify with many
situations that occur in
the setting. The clear
demonstration of the
uses and gratification
theory heightens the
audience appeal, as they
may be both entertained
by the product, and
intrigued as they may
find that various aspects
are similar to their own
lives. For example, the
choice in characters may
also be reflective of their
own lives – they may
have a family of their
own, or belong to a
family – and therefore;
may understand the
routines that they carry
out. As their lives may be
similar, they may feel a
sense of fear that makes
a successful horror film.
Supernatural Horror
Film of the 1990’s
Plot outline AND key
themes of the film
Characters within the
product
Technology: advances
and developments
Audience appeal to
a target audience
Film title: Candyman
Year filmed: 1992
Certification: 18
Director: Bernard Rose
Producer: Clive Barket
and Steve Golin
Budget: $8 million
Box office: $25,792,310
Link to trailer:
https://www.youtube.co
m/watch?v=RnzzBssg3ac
The film commences
with the introduction of
Helen Lyle – a curious
student, conducting
research for her thesis on
urban legends. During a
number of interviews,
she learns of the local
legend of the Candyman.
The legend claims that: in
order for him to be
summoned, his name
must be said five times
whilst facing a mirror,
whereupon he murders
the summoner with his
hook-hand. To prove the
Candyman does not exist,
Helen, and her friend
Bernie, jokingly call his
name in the mirror but
nothing happens. Since
Helen proceeds to assert
the idea that he is just a
legend, he appears to her
and, consequently, a
series of brutal deaths
occur with Helen as the
prime suspect. As a result
she must go on a journey
to reclaim her sanity and
prove her innocence.
Virginia Madsen – Helen
Tony Todd – Candyman
Xander Berkeley – Trevor
Vanessa Williams – Anne
Marie McCoy
Kasi Lemmons – Bernie
DeJuan Guy – Jake
Bernard Rose – Archie W
Marianna Elliott – Clara
Gilbert Lewis – Detective
Frank Valento
Stanley DeSantis – Dr.
Burke
Ted Raimi – Billy
Eric Edwards – Harold
Rusty Schwimmer –
Policewoman
Lisa Ann Poggi – Diane
Adam Philipson – Danny
Carolyn Lowery – Stacey
Ria Pavia – Monica
Mark Daniels – Student
It can be suggested that
the characters within this
media product conform
to Propp’s character
theory, yet some of the
characters adopt the role
of more than one – e.g.
Helen is a hero as well as
the damsel in distress.
Technical specifications:
Run time: 99 minutes
Sound mix: Dolby
Colour: Colour
Aspect ratio: 1.85 : 1
Camera: Panavision lenses
and cameras
Laboratory: DeLuxe,
Hollywood (CA), USA
Negative format: 35mm
Cinematographic process:
Spherical
Printed film format: 35m
Despite the progression of
technology, some techno-
logical aspects remain the
same/similar to those in
previous decades – this is
clear through the choice
in cameras. As in the 70’s
(for the production of The
Exorcist), the Panavision
cameras and lenses are
still used in the 90’s. In
addition, the negative
format remains the same
as it has in decades prior.
The popularity of urban
legends amongst both
teenagers and young
adults may subsequently
increase the popularity
of Candyman. Audience
appeal may heighten as
a result of the common
factor between real life
and the narrative of the
film;similar to characters
within the supernatural
horror, some members
of the audience may
equally struggle with
whether to believe in
urban legends or not.
Thus, the verisimilitude
of the theme may serve
to add to the audience
appeal. Meanwhile, the
use of numerous female
characters may prove to
be popular amongst
male audience member,
since they may view
them as an object of
desire. A male audience
may also find the use of
extreme gore, blood and
violence within the film
greatly appealing.
Supernatural Horror
Film of the 1990’s
Plot outline AND key
themes of the film
Characters within
the product
Technology: advances
and developments
Audience appeal to
a target audience
Film title: Ringu
Year filmed: 1998
Certification: 15
Director: Hideo Nakata
Producer: Taka Ichise
Budget: $12,000
Box office: $13,005,000
Link to trailer:
www.youtube.com/watc
h?v=F22YJZtVGm4&safe
=active
Two teenagers, Tomoko
and Masami, discuss a
videotape; legend says
that this videotape bears
a curse that kills the
viewer seven days after
watching it. Tomoko
reveals that she watched
a tape a week ago and,
as legend says, received
a call shortly after.
Shortly after revealing
this, Tomoko is killed by
an unseen, malevolent
force, leaving her face
twisted with fear, as
Masami watches in fear.
Following the death of
her niece, a reporter,
Reiko, investigates the
video and the curse it
bears. She discovers the
tape and, during the
brief period she spends
watching it, sees a series
of seemingly unrelated
disturbing images. As
she grows closer to the
truth she endangers, not
only herself, but her
family too – including
her son.
Nanako Matsushima –
Reiko Asakawa
Hiroyuki Sanada – Ryüji
Takayama
Rikiya Ötaka – Yöichi
Asakawa
Miki Nakatani – Mai
Yüko Takeuchi – Tomoko
Hitomi Satö - Masami
Yöichi Numata – Takashi
Yutaka Matsushige –
Yoshino
Katsumi Muramatsu –
Köichi Asakawa
Masako – Shizuko
Yamamura
Rie Inö - Sadako
Yamamura
Yûrei Yanagi – AD
Okazaki
Yôko Ohshima – Reiko
no Oba
Kiriko Shimizu – Yoshimi
Ôishi
Makoto Kakeda –
Kanrinin
The wide age range of
the characters may serve
to attract and appeal to
a greater target
audience.
Technical specifications:
Run time: 96 minutes
Sound mix: Dolby SR
Colour: Black and white /
Colour
Aspect ratio: 1.85 : 1
Camera: Arriflex 35 BL4,
Cooke and Cineovision
Lenses
Laboratory: Imagica
Corporation, Shinagawa-
ku, Tokyo, Japan
Negative format: 35mm
(Fuji Super F-125T 8532,
Super F-500T 8572)
Cinematographic process:
Spherical
Printed film format:
35mm
Similar to the technology
used in previous decades,
this media product utilises
the Spherical cinema-
tographic process, and
the same printed format.
The popularity of this
film was made evident
in a number of remakes
of the Japanese horror.
In years to come, both
the original film and the
sequel were made into
American versions. It
can be suggested that
this Japanese version of
The Ring shaped the
success of the following
American versions. The
success impacted an
international target
audience; due to the
publicity received by
Ringu, the audience
appeal would have
been heightened, as
they would have been
keen to watch the film
and find out why the
film was so popular, for
themselves. Meanwhile
as the majority of the
characters within the
product consist of both
teenagers and young
adults, this product will
appeal to this age group
Supernatural Horror
Film of the 2000’s
Plot outline AND key
themes of the film
Characters within the
product
Technology: advances
and developments
Audience appeal to
a target audience
Film title: The Amityville
Horror
Year filmed: 2005
Certification: 15
Director:Andrew Douglas
Producer: Michael Bay,
Andrew Form Brad Fuller
Budget: $19 million
Box office: $108,047,131
Link to trailer:
https://www.youtube.co
m/watch?v=c5Maq9H1lZ
8
In 1974, Ronald DeFeo Jr.
murdered his family at
their home, in
Amityville, and claimed
that “voices” told him to
do so. One year later, the
Lutz family move in.
Before long, the
youngest child, Chelsea,
befriends a young girl
named Jodie – one of the
DeFeo children who was
murdered the previous
year. One night, George
and Kathy Lutz hire a
babysitter, in order for
them to enjoy some time
away from the children.
They soon learn from the
babysitter, Lisa, that she
used to babysit for the
DeFeo’s. Whilst they are
out, one of the DeFeo
children appear to Lisa
who goes into shock.
Once Kathy comes to an
understanding of what
happened, she calls for a
priest – Father Callaway
– and requests that be
blesses the house. But he
flees and leaves the Lutz’
to deal with the spiritual
Ryan Reynolds – George
Melissa George – Kathy
Jesse James – Billy Lutz
Jimmy Bennett –
Michael
Chloë Grace Moretz –
Chelsea Lutz
Rachel Nichols – Lisa
Philip Baker Hall – Father
Callaway
Isabel Conner – Jodie
Brendan Donaldson –
Ronald DeFeo
Annabel Armor – Realtor
Rich Komenich – Chief of
Police
David Gee – ER doctor
Danny McCarthy –
Officer Greguski
Nancy Lollar – Librarian
José Taitano – Stitch
The characters within the
2005 supernatural film
consist of characters that
conform to Propp’s Stock
Character Theory. Also, it
may be suggested that
the idea that celebrities
are manufactured for
financial gain has been
applied to this film, as
many of the actors are
Technical specifications:
Run time: 90 minutes
Sound mix: DTS l Dolby
Digital l SDDS
Colour: Colour
Aspect ratio: 2.35 : 1
Camera: Arriflex 435,
Panavision Primo Lenses,
Panavision Panaflex Gold,
Panavision Prime and
Frazier Lenses, Panavision
Panaflex Platinum, Pana-
vision Promo and Frazier
Laboratory: Deluxe,
Hollywood (CA), USA
Negative format: 35mm
(Kodak Vision2 500T 5218
Vision 200T 5274)
Cinematographic process:
Digital Intermediate (2K)
(master format) Super 35
(source format)
Printed film format: 35mm
(anamorphic)
Evidence of the develop-
ments in technology is
clear through the change
in cinematographic process
The realistic setting of
The Amityville Horror
will add an element of
familiarity, as well as
create a sense of verisi-
militude that would
heighten the audience
appeal, as they would
be able to relate to and
identify with it, thus;
demonstrating the uses
and gratification theory
that establishes a clear
connection between
the audience members
and the characters. In
addition, as the main
characters of the media
product form a family,
the situation adds to
the verisimilitude, that
serves to ensure the
audience feel as if they
are a part of the film –
this will heighten the
audience appeal, due
to the fact that horror
films often rely on the
emotions of its target
audience to become a
successful product.
Also, the characters
may be relatable.
Supernatural Horror
Film of the 2000’s
Plot outline AND key
themes of the film
Characters within the
product
Technology: advances
and developments
Audience appeal to
a target audience
Film title: Dead Silence
Year filmed: 2007
Certification: 15
Director: James Wan
Producer: Oren Koules,
Mark Burg Greg Hoffman
Budget: $20 million
Box office: $22,217,407
Link to trailer:
www.youtube.com/watc
h?v=8b_HVtHmK30&safe
=active
When Jamie, and wife
Lisa, receive a mysterious
gift – a ventriloquist
dummy – one night, Lisa
recalls the infamous
poem of Mary Shaw (a
renowned ventriloquist
who had her tongue cut
out). That night, upon his
arrival home, Jamie finds
Lisa dead, having been
brutally murdered with
her tongue ripped out.
In a desperate attempt to
uncover the truth about
her death, prime suspect
Jamie, returns to his
hometown – Ravens Fair.
As he grows increasingly
closer to uncovering the
truth, a series of deaths
ensue, and Jamie finds
himself going to extreme
lengths to both prove his
innocence in his wife’s
murder, and to prevent
Mary Shaw from killing
again. With Detective
Lipton keeping a close
eye on him, it proves to
be an even greater task
than what it seems.
Ryan Kwanten – Jamie
Amber Valletta – Ella
Donnie Wahlberg –
Detective Lipton
Michael Fairman – Henry
Joan Heney – Marion
Bob Gunton – Edward
Laura Regan – Lisa
Dmitry Chepovetsky –
Richard Walker
Judith Roberts – Mary
Shaw
Keir Gilchrist – Young
Henry
Steven Taylor – Michael
David Talbot – Priest
Steve Adams – Detective
Shelley Peterson – Lisa’s
Mum
Enn Reitel – Billy (voice)
Fred Tatasciore – Clown
Austin Majors – Michael
Despite the fact that the
character, Jamie, adopts
more than one role – e.g.
he acts as the hero at
various points of the plot
but also finds himself
needing help (damsel in
distress) some characters
relate to Propp’s theory.
Technical specifications:
Run time: 89 minutes
92 minutes (unrated edit)
Sound mix: SDDS l Dolby
Digital l DTS
Colour: Colour
Aspect ratio: 2.35 : 1
Negative format: 35mm
Cinematographic process:
Super 35
Printed film format:
35mm
In decades prior, the most
common cinematographic
process was Spherical,
however; the 2000’s has
witnessed an introduction
of a new cinematographic
process – the Super 35.
Over the decades, new
technology is created and
introduced in order to
capture great footage that
would serve to make a
successful horror film. But
some technical specs have
remained the same.
Similar to 1976 horror
film, The Omen, a major
fear that haunts a great
number of people has
been brought to life in
this production. In this
case, ventriloquist
dummies. Following the
success of The Omen, it
may have been believed
that playing on a fear
that numerous people
share would similarly
receive a box office
success, however; for
this production it was
not as successful.
Despite the fact that
characters from several
age groups were
evident within the film,
in order to heighten the
audience appeal and
attract a wider range of
a target audience, the
film did not prove to be
a great success as
intended. The audience
was targeted with a
mixture of male and
female characters to
appeal to both genders.
Supernatural Horror
Film of the 2010’s
Plot outline AND key
themes of the film
Characters within the
product
Technology: advances
and developments
Audience appeal to
a target audience
Film title: Insidious
Year filmed: 2010
Certification: 15
Director: James Wan
Producer: Jason Blum,
Steven Schneider, Oren
Budget: $1.5 million
Box office: $97,009,150
Link to trailer:
www.youtube.com/watc
h?v=E!Yb0MDI59k&safe=
active
Along with their three
children, Josh and Renai
Lambert move into their
new home. When Dalton,
one of their sons, falls
into a mysterious coma,
supernatural occurrences
commence. Three month
into the coma, Foster,
another of their sons,
complains about Dalton
“walking around at night”
however; realising this is
not possible, Renai
becomes convinced that
their house is haunted.
She pleads with Josh to
move house, who agrees,
yet the unexplained
phenomena continue.
During a visit, Josh’s
mum – Lorraine –
describes a dream she
had, in which a shadowy
figure claimed he wanted
“Dalton”. Elise, an elderly
lady who specialises in
paranormal activity, is
contacted, in an attempt
to save the Lambert
family from the hateful
force that haunts them.
Patrick Wilson – Josh
Rose Byrne – Renai
Ty Simpkins – Dalton
Lin Shaye – Elise
Barbara Hershey –
Lorraine
Leigh Whannell – Specs
Angus Sampson – Tucker
Andrew Astor – Foster
Josh Feldman – Young
Josh
Corbette Tuck – Nurse
Adele
Heather Tocquigny –
Nurse Kelly
Ruben Pla – Dr. Sercarz
John Henry Binder –
Father Martin
Joseph Bishara – Lipstick-
Face Demon
J. LaRose – Long Haired
Fiend
Philip Friedman – Old
Woman
Kelly Devoto and Tuck –
Doll girls
Lary Crews – Whistling
Ghost Dad
Jose Prendes – Top hat
Caslin Rose – Ghost and
Contortionist
Technical specifications:
Run time: 103 minutes
Sound mix: SDDS Dolby
Digital
Colour: Colour
Aspect ratio: 2.35 : 1
Camera: Red One MX
Laboratory: FotoKem
Digital Film Services,
Burbank (CA), USA (digital
intermediate)
Universal Studios
Film length: 2,797m
(Portugal, 35mm) 2,810m
(Spain)
Negative format:
RedCode Raw (4.5K)
Cinematographic process:
Digital Intermediate (2K)
(master format) RedCode
Raw 4.5K (source format)
Printed film format:
35mm (anamorphic) D-
Cinema
Sound mix and colour has
remained the same as
decades prior. Negative
format has changed.
In order to appeal to a
target audience, a great
variety of characters
from a number of age
groups were chosen to
play the roles of each of
them. As a result, many
would have found it easy
to identify with and
relate to the characters,
thus; acting as a clear
demonstration of the
uses and gratification
theory. Additionally, the
realistic settings utilised
within the production
would serve to create a
sense of verisimilitude
that would further allow
a target audience to
identify with the film.
This aspect would add a
personal touch for
several members of the
audience, and therefore
prove to heighten the
appeal they feel towards
it. Meanwhile, the idea
that Dalton is able to
travel in his dreams may
reflect the theme of
escapism (uses and grat)
Supernatural Horror
Film of the 2010’s
Plot outline AND key
themes of the film
Characters within the
product
Technology: advances
and developments
Audience appeal to
a target audience
Film title: The Conjuring
Year filmed: 2013
Certification: 15
Director: James Wan
Producer: Peter Safran,
Tony DeRosa-Grund, Rob
Cowan
Budget: $20 million
Budget: $318,000,141
Link to trailer:
https://www.youtube.co
m/watch?v=k10ETZ41q5
o
1971: Roger and Carolyn
Perron move into a
dilapidated farmhouse
in, Rhode Island with
their five daughters –
Andrea, Nancy, Christine,
Cindy, and April. Ignoring
the fact that their dog,
Sadie, refuses to enter,
the Perron family settle
into their new home. The
family awake the next
day to find the dog dead.
Over the next few days,
the family experience a
series of supernatural
occurrences. They seek
help from paranormal
investigators, Ed and
Lorraine Warren. After
some investigating, it is
revealed that the Perron
family is being hunted by
a malevolent force that
has cursed the land in
which the family
inhabits. Whilst waiting
for the authorisation to
perform an exorcism,
Carolyn is possessed by
the witch and the
investigators do
everything in their power
Vera Farmiga – Lorraine
Patrick Wilson – Ed W
Lili Taylor – Carolyn
Ron Livingston – Roger
Shanley Caswell - Andrea
Hayley McFarland –
Nancy
Joey King – Christine
Mackenzie Foy – Cindy
Kyla Deaver – April
Shannon Kook – Drew
John Brotherton – Brad
Sterling Jerins – Judy
Marion Gayot –
Georgiana
Steve Coulter – Father
Gordon
Joseph Bishara –
Bathsheba
Morgana Bridgers – Deb
Amy Tipton – Camilla
Christof Veillon –
Maurice
Despite the fact that the
events are based on real
life, it can be suggested
that the characters of the
production may have
adopted the role of stock
characters from Propp’s
theory – e.g. Lorraine
and Ed play the heroes.
Technical specifications:
Run time: 112 minutes
Sound mix: Dolby Digital l
Datasat l SDDS
Colour: Colour
Aspect ratio: 2.35 : 1
Camera: Arri Alexa, Leica
Summilux Lenses
Laboratory: FotoKem
Laboratory, Burbank (CA),
USA (digital intermediate)
Technicolor, Hollywood
(CA), USA (prints)
Film length: 3,067m (6)
Negative format: Codex
Cinematographic process:
ARRIRAW (2.8K) (source
format) Digital
Intermediate (2K master f)
Printed film format: 35
mm (anamorphic) (Kodak
Vision 2383) D-Cinema
In comparison to several
decades prior, the sound
mix and colour of media
products have changed –
e.g. they have gone from
silent movies to sound.
The realistic setting of
an old farmhouse in
Rhode Island may serve
to create a sense of
verisimilitude that will
allow a target audience
to feel captivated by the
realism. Furthermore,
since the film itself is
based on real life events
a wider range of an
audience may feel as if
they could have been in
a similar situation and
thus, be more likely to
watch the production. In
addition, due to the fact
that the characters form
together to create a
family, the majority of
the target audience may
be able to relate to and
identify with both the
characters individually,
and the situations they
must face as a whole.
Therefore, the clear
demonstration of the
uses and gratification
theory would allow a
target audience to be
entertained and able to
relate to the production.
SIMILARITIES DIFFERENCES
- Over the decades (from the 1970’s right up to the present) several
horror films feature a combination of characters that are mentioned
in Propp’s character theory – e.g. the hero, the villain, false hero etc.
Thus, although the plot of the film may vary, the characters and the
purpose they adopt remains similar, if not the same.
- The target audience of supernatural horrors is often the same and
therefore, the producers of such horrors utilise similar approaches in
order to appeal to their intended audience, including the idea of
using an object of desire in order to attract one or both genders. In
addition, due to the fact that horrors rely on overwrought emotions
of fear and anxiety, they use realistic settings that introduce a sense
of verisimilitude and allow an audience to feel as if they are part of
the product.
- Supernatural horrors films over the decades that have proved to be
successful, including The Exorcist and The Conjuring, have appealed
to the correct age group, who have provided them with great profit
in the box office as well as through home media – DVD and Blu-ray
sales. This is evident through the certification – the majority of
successful horror films have not been provided with a certification
lower than a 15. Despite an increasing lenience to the themes of a
horror film, the certification of them has mostly remained at 15/18.
- In an attempt to appeal to a target audience through marketing
and advertising, posters are created in order to introduce the idea
of the horror film to its audience. When studying and researching a
number of renowned works within the genre, it became clear that
dark, murky colours that created an eerie atmosphere and added to
an ongoing enigma were used. It created an element of suspense
and acted as a catalyst for feelings of intrigue in the target audience,
despite the idea that darkness is a strong signifies of fear.
- As a result of the target audience being strongly desensitized to the
predominant themes of supernatural horror over the decades, the
certification has changed slightly. As opposed to a horror being rated
an 18, it may now be rated as a 15, due to the fact that the audience
has become familiar with the themes, which increases a lack of fear.
- Due to the proliferation and progression of technology, numerous
horror films have been filmed with various cameras, improving the
quality of the product. The most popular camera and lenses belong
to Panavision and have proved to capture the footage of several of
the most popular horror films between the 1970’s until the present.
Moreover, in years prior to the 1970’s, a combination of horror films
were filmed in black and white, however; as a result of the great
progression of technology, they are now filmed in colour.
- In addition to the improvement of the quality of media products,
not just films within horror, trailers have been improved in order to
prove to be far more appealing to its audience. The first trailer was
shown in 1913, and since then many changes have been added and
adjustments made. Until the late 50’s, trailers consisted of extended
scenes from the film, along with some form of descriptive text.
However, from around the 60’s/70’s and onwards, trailers consist of
far shorter cuts of the film so they do not reveal too much.
- The budget of supernatural horror films vary over the decades but
this does not place a limit on the box office profit; despite the fact
that the budget may be low, the box office may be extremely high in
comparison – e.g. The Exorcist had a budget of $12 million yet
received over $440 million profit in the box office. The budget does
not dictate the success of the profit and this has become evident
with numerous supernatural horror films. Therefore, regardless of
the budget, the media product may be a success.

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Key Changes in Supernatural Horrors

  • 1. Key Changes in Supernatural Horror Films (1970’s – present) 1973 2013 Georgia Pastos
  • 2. Supernatural Horror Film of the 1970’s Plot outline AND key themes of the film Characters within the product Technology: advances and developments Audience appeal to a target audience Film title: The Exorcist Year filmed: 1973 Certification: 18 Director: William Friedkin Producer: William Peter Blatty Budget: $12 million Box office: $441,071,011 Link to film: https://www.youtube.co m/watch?v=M8adfW9W bEU The film begins during an archaeological dig in Iraq, when Lankester Merrin – priest – discovers a small amulet, which he comes to realise belongs to an evil demon (Pazuzu). In Washington D.C, Chris McNeil begins noticing the change in behaviour in her daughter, Regan. When medicine and tests fail to determine medical causes for the difference in her behaviour, it grows clear that she has been possessed by the demon Pazuzu. Following a series of mysterious deaths, it is decided that Regan must be exorcised. However, her mother is tentative due to a lack of religious beliefs. Further supernat-ural phenomena occur, forcing the exorcism of Regan to take place. Yet when the demon kills again, he is urged to take the priest instead, who subsequently kills himself to prevent further death. Linda Blair – Regan Ellen Burstyn – Christine Jason Miller – (the young priest) Damien Karras Max von Sydow – Father Lankester Merrin Lee J. Cobb – Lieutenant William F. Kinderman Mercedes McCambridge – the voice of Pazuzu Kitty Winn – Sharon Jack MacGowran – Burke Reverend William O’ Malley – Father Joseph Robert Symonds – Dr. Taney Barton Heyman – Dr. Samuel Klein Arthur Storch – the psychiatrist Titos Vandis – the uncle of Father Damien Karras Eileen Dietz – associated with the face of Pazuzu William Peter Blatty (the producer) himself, has a minor speaking role in a scene where he engages in a dispute with Burke, whilst Chris is filming in front of Healy Hall. Technical specifications: Run time: 122 minutes 132 minutes (directors cut) Sound mix: 70 mm 6 track (for 1979 re-release) Dolby Digital EX (directors) Mono (Original release) SDDS Colour: Colour Aspect ratio: 1.37 : 1 (negative ratio) 1.75 : 1 (theatrical ratio) 1.78 : 1 (Home Media Release) Camera: Panavision lenses and cameras Laboratory: Technicolor Film length: 3,350m (Sweden) 3,677m (Director Cut) Negative format: 35mm Cinematographic process: Spherical Printed film format: 35mm, 75mm (blow up) (1979 re-release) Technology remains similar to previous decade. Due to the wide variety and range in the age groups of characters, a greater audience has been targeted - younger audience members may have been targeted by Regan’s character. They may have been able to relate to and identify with her struggles as a young girl and thus; may have been interested in her character. The uses and gratification theory would have been clearly demonstrated through the choice in characters. In addition, as a result of the realistic settings – e.g. the McNeil home – which would prove to create a sense of verisi- militude, a majority of the audience members would identify with this setting and therefore; the audience appeal would be heightened. Moreover, emphasised religious themes would appeal to the religious.
  • 3. Supernatural Horror Film of the 1970’s Plot outline AND key themes of the film Characters within the product Technology: advances and developments Audience appeal to a target audience Film title: The Omen Year filmed: 1976 Certification: 18 Director: Richard Donner Producer: Harvey Bernhard Budget: $2.8 million Box office: $60,922,980 Link to film: www.youtube.com/watc h?v=9ZLaDps7oLk&safe= active Following the death of his son during childbirth, an American diplomat – Robert Thorn – adopts an orphaned newborn due to a suggestion made by a hospital priest, Father Spiletto. He refrains from telling his wife, who was unconscious, and Robert and Katherine name the boy Damien. Damien grows into childhood, and at his fifth birthday, his nanny hangs herself. Father Brennan, another Catholic priest, warns the unsuspecting Robert of his son’s inexplicable origins and proceeds to imply that Damien may not be human. Robert ignores these warnings and brands the priest as mentally disturbed. However, things take a turn for the worst when, one by one, the people around Damien tragically meet their deaths. It is then discovered that Damien is the Antichrist. Gregory Peck – Robert Lee Remick – Katherine David Warner – Jennings Billie Whitelaw – Mrs. Baylock (Second nanny) Harvey Stephens – Damien Patrick Troughton – Father Brennan Martin Benson – Father Spiletto Robert Rietty – Monk Tommy Duggan – Priest John Stride – Psychiatrist Anthony Nicholls - Dr. Becker Holly Palance – Nanny Roy Boyd – Reporter Freda Dowie – Nun Sheila Raynor – Mrs. Horton The characters within the supernatural horror each adopt a role from Propps character theory. For example, Damien adopts the role of the villain, whilst Mrs. Baylock, the second nanny, adopts the role as the false hero within The Omen (1976). Technical specifications: Run time: 111 minutes 107 minutes (German cut) Sound mix: Mono Colour: Colour Aspect ratio: 2.35 : 1 Camera: Panavision Pana- flex Gold, Panavision C- Series and Cooke Lenses Laboratory: DeLuxe, Hollywood (CA), USA. Rank Film Laboratories, Denham, UK (processing) Negative format: 35mm (Eastman 100T 5247) Cinematographic process: Panavision (anamorphic) Printed film format: 35mm The printed film format of the product remains the same as it has in previous years. In addition, the choice in cameras and lenses is the same as in the previous decade – Panavision cameras used. The idea of an Antichrist has been feared by many over numerous years. The fact that the issue is now being portrayed in the form of a supernatural horror may prove to appeal to a large target audience, due to the fact that such a topic has both troubled and intrigued several people. Also, the exciting yet unusual prospect of the feared Antichrist taking the form of a five-year old boy is similarly adding to the audience appeal. The unique qualities the film provides further invite a target audience, as new ideas add new selling point to the film. Meanwhile, the family unit demonstrated in the film may allow an audience to relate to and identify with the characters; thus acts as a demonstration of uses and gratification theory.
  • 4. Supernatural Horror Film of the 1980’s Plot outline AND key themes of the film Characters within the product Technology: advances and developments Audience appeal to a target audience Film title: The Shining Year filmed: 1980 Certification: 18 (1986 video release) 15 (2007) Director: Stanley Kubrick Producer:Stanley Kubrick Budget: $19 million Box office: $44,360,123 Link to film: https://www.youtube.co m/watch?v=vWJ4NqVgpc c Jack Torrance is a writer, who arrives at a hotel to interview for the job as a winter caretaker – the hotel has been built on a Native American burial ground and becomes snowed in during winter. As a result, it is closed between November and May each year. Despite warnings from manager, Stuart, Jack arrives at the isolated Hotel along with his family. During their tour, Danny (Jack’s son) is warned by chef, Dick, regarding room 237, who urges him to stay out of it. A month later, Jack becomes prone to violent outbursts and Danny’s curiosity gets the better of him. Both Jack and Danny experience several encounters where they meet a number of ghosts and Danny continuously has visions. Following the encounters with ghosts, Jack becomes possessed and makes attempts to kill his family. Jack Nicholson – Jack Shelley Duvall – Wendy Danny Lloyd – Danny Scatman Crothers – Dick Barry Nelson – Stuart Philip Stone – Delbert Grady Joe Turkel – Lloyd the Bartender Tony Burton – Larry Lia Beldam – Young Woman Billie Gibson – Old Woman Barry Dennen – Bill Watson Lisa Burns – Grady twin 1 Louisa Burns – Twin 2 Characters of the horror film harmonise with the Propp’s character theory, including the celebrated hero, the villain and the donor Some may suggest that Jack, as well as the ghosts within the Hotel, act as the villains of the production, whilst his wife, Wendy, may be viewed as the hero, and Danny as the donor who assists her in the film. Technical specifications: Run time: 142 minutes 119 minutes (European cut) 144 minutes (original) Sound mix: Mono Colour: Colour Aspect ratio: 1.66 : 1 (theatrical ratio, Europe) 1.85 : 1 (theatrical, USA) Camera: Arriflex 35 BL, Zeiss Super Speed Lenses Laboratory: Denham Laboratories, UK Film length: 3,275m (in Sweden – cut version) 3,295m (theatrical version in Finland) 3,790m (original version – Finland) Negative format: 35mm (Eastman 100T 5247) Cinematographic process: Spherical Printed film format:35mm Some slight changes in the technical aspects in comparison to 1970’s. Due to the fact that the majority of the audience will be familiar with the choice of setting – hotel – they will be able to relate to or identify with it and therefore, the uses and gratification theory would be clearly demonstrated within The Shining. The sense of familiarity created by the setting will serve to introduce an element of verisimilitude, which will heighten the audience appeal. Meanwhile, the protagonist, as well as the antagonist, of the film will prove to attract both male and female members of an audience as the male character may be viewed as an object of desire for the female audience, whilst the female character may be viewed as an object of desire for the male members of the target audience. As well as this, they may be
  • 5. Supernatural Horror Film of the 1980’s Plot outline AND key themes of the film Characters within the product Technology: advances and developments Audience appeal to a target audience Film title: Poltergeist Year filmed: 1982 Certification: 15 Director: Tobe Hooper Producer: Michael Grais, Steven Spielberg, Mark Victor Budget: $10.7 million Box office: $121,706,019 Link to film: www.youtube.com/watc h?v=Zvll0gQSPG0&safe=a ctive Steve and Diane Freeling live in California, along with their children - Dana Robbie and Carol Anne. The youngest, Carol Anne awakens one night and begins conversing with the television set. As a result, an apparition exits the screen and vanishes into the wall. Following this ordeal, Carol Anne announces “they’re here” and the violent shaking of the house subsides. The following day, a series of unexplainable events unfold, growing more intense with each one. During the night, a tree comes to life and makes attempts to swallow Robbie. However, he is rescued and, instead, Carol Anne is sucked into a portal in her closet. Her voice begins emanating from the television set and the Freeling family seek help from a group of parapsychologists. Craig T. Nelson – Steve JoBeth Williams – Diane Beatrice Straight – Dr. Lesh Dominique Dunne – Dana Freeling Oliver Robins – Robbie Heather O’Rourke – Carol Anne Freeling Michael McManus – Ben Virginia Kiser – Mrs. Tuthill Martin Casella – Marty Richard Lawson – Ryan Zelda Rudinstein – Tangina James Karen – Mr. Teague Lou Perryman – Pugsley Clair E. Leucart – Bulldozer Driver Dirk Blocker – Jeff Shaw Certification: As the decades progress, the film industry grows increasingly lenient on what is able to be shown – what were once 18’s, now have a 15 rating. Technical specifications: Run time: 114 minutes Sound mix: Dolby (35mm prints) (as Dolby Stereo) l 70mm 6-track (70mm pri) Colour: Colour Aspect ratio: 2.20 : 1 (70 mm prints) 2.35 : 1 Camera: Ultracam 35, Cooke Xtal Express Lenses Laboratory: Metrocolor, Culver City (CA), USA Film length: 3,160 m (35 mm prints) Negative format: 35mm (Eastman 100T 5247) Cinematographic process: J-D-C Scope (anamorphic) Printed film format: 35 mm, 70 mm (blow up) In comparison to previous years, an additional printed film format has been introduced – the 70mm blow up format. As a result of the realistic setting of a home, a sense of verisimilitude is introduced within the film, that serves to allow an audience to relate to and identify with many situations that occur in the setting. The clear demonstration of the uses and gratification theory heightens the audience appeal, as they may be both entertained by the product, and intrigued as they may find that various aspects are similar to their own lives. For example, the choice in characters may also be reflective of their own lives – they may have a family of their own, or belong to a family – and therefore; may understand the routines that they carry out. As their lives may be similar, they may feel a sense of fear that makes a successful horror film.
  • 6. Supernatural Horror Film of the 1990’s Plot outline AND key themes of the film Characters within the product Technology: advances and developments Audience appeal to a target audience Film title: Candyman Year filmed: 1992 Certification: 18 Director: Bernard Rose Producer: Clive Barket and Steve Golin Budget: $8 million Box office: $25,792,310 Link to trailer: https://www.youtube.co m/watch?v=RnzzBssg3ac The film commences with the introduction of Helen Lyle – a curious student, conducting research for her thesis on urban legends. During a number of interviews, she learns of the local legend of the Candyman. The legend claims that: in order for him to be summoned, his name must be said five times whilst facing a mirror, whereupon he murders the summoner with his hook-hand. To prove the Candyman does not exist, Helen, and her friend Bernie, jokingly call his name in the mirror but nothing happens. Since Helen proceeds to assert the idea that he is just a legend, he appears to her and, consequently, a series of brutal deaths occur with Helen as the prime suspect. As a result she must go on a journey to reclaim her sanity and prove her innocence. Virginia Madsen – Helen Tony Todd – Candyman Xander Berkeley – Trevor Vanessa Williams – Anne Marie McCoy Kasi Lemmons – Bernie DeJuan Guy – Jake Bernard Rose – Archie W Marianna Elliott – Clara Gilbert Lewis – Detective Frank Valento Stanley DeSantis – Dr. Burke Ted Raimi – Billy Eric Edwards – Harold Rusty Schwimmer – Policewoman Lisa Ann Poggi – Diane Adam Philipson – Danny Carolyn Lowery – Stacey Ria Pavia – Monica Mark Daniels – Student It can be suggested that the characters within this media product conform to Propp’s character theory, yet some of the characters adopt the role of more than one – e.g. Helen is a hero as well as the damsel in distress. Technical specifications: Run time: 99 minutes Sound mix: Dolby Colour: Colour Aspect ratio: 1.85 : 1 Camera: Panavision lenses and cameras Laboratory: DeLuxe, Hollywood (CA), USA Negative format: 35mm Cinematographic process: Spherical Printed film format: 35m Despite the progression of technology, some techno- logical aspects remain the same/similar to those in previous decades – this is clear through the choice in cameras. As in the 70’s (for the production of The Exorcist), the Panavision cameras and lenses are still used in the 90’s. In addition, the negative format remains the same as it has in decades prior. The popularity of urban legends amongst both teenagers and young adults may subsequently increase the popularity of Candyman. Audience appeal may heighten as a result of the common factor between real life and the narrative of the film;similar to characters within the supernatural horror, some members of the audience may equally struggle with whether to believe in urban legends or not. Thus, the verisimilitude of the theme may serve to add to the audience appeal. Meanwhile, the use of numerous female characters may prove to be popular amongst male audience member, since they may view them as an object of desire. A male audience may also find the use of extreme gore, blood and violence within the film greatly appealing.
  • 7. Supernatural Horror Film of the 1990’s Plot outline AND key themes of the film Characters within the product Technology: advances and developments Audience appeal to a target audience Film title: Ringu Year filmed: 1998 Certification: 15 Director: Hideo Nakata Producer: Taka Ichise Budget: $12,000 Box office: $13,005,000 Link to trailer: www.youtube.com/watc h?v=F22YJZtVGm4&safe =active Two teenagers, Tomoko and Masami, discuss a videotape; legend says that this videotape bears a curse that kills the viewer seven days after watching it. Tomoko reveals that she watched a tape a week ago and, as legend says, received a call shortly after. Shortly after revealing this, Tomoko is killed by an unseen, malevolent force, leaving her face twisted with fear, as Masami watches in fear. Following the death of her niece, a reporter, Reiko, investigates the video and the curse it bears. She discovers the tape and, during the brief period she spends watching it, sees a series of seemingly unrelated disturbing images. As she grows closer to the truth she endangers, not only herself, but her family too – including her son. Nanako Matsushima – Reiko Asakawa Hiroyuki Sanada – Ryüji Takayama Rikiya Ötaka – Yöichi Asakawa Miki Nakatani – Mai Yüko Takeuchi – Tomoko Hitomi Satö - Masami Yöichi Numata – Takashi Yutaka Matsushige – Yoshino Katsumi Muramatsu – Köichi Asakawa Masako – Shizuko Yamamura Rie Inö - Sadako Yamamura Yûrei Yanagi – AD Okazaki Yôko Ohshima – Reiko no Oba Kiriko Shimizu – Yoshimi Ôishi Makoto Kakeda – Kanrinin The wide age range of the characters may serve to attract and appeal to a greater target audience. Technical specifications: Run time: 96 minutes Sound mix: Dolby SR Colour: Black and white / Colour Aspect ratio: 1.85 : 1 Camera: Arriflex 35 BL4, Cooke and Cineovision Lenses Laboratory: Imagica Corporation, Shinagawa- ku, Tokyo, Japan Negative format: 35mm (Fuji Super F-125T 8532, Super F-500T 8572) Cinematographic process: Spherical Printed film format: 35mm Similar to the technology used in previous decades, this media product utilises the Spherical cinema- tographic process, and the same printed format. The popularity of this film was made evident in a number of remakes of the Japanese horror. In years to come, both the original film and the sequel were made into American versions. It can be suggested that this Japanese version of The Ring shaped the success of the following American versions. The success impacted an international target audience; due to the publicity received by Ringu, the audience appeal would have been heightened, as they would have been keen to watch the film and find out why the film was so popular, for themselves. Meanwhile as the majority of the characters within the product consist of both teenagers and young adults, this product will appeal to this age group
  • 8. Supernatural Horror Film of the 2000’s Plot outline AND key themes of the film Characters within the product Technology: advances and developments Audience appeal to a target audience Film title: The Amityville Horror Year filmed: 2005 Certification: 15 Director:Andrew Douglas Producer: Michael Bay, Andrew Form Brad Fuller Budget: $19 million Box office: $108,047,131 Link to trailer: https://www.youtube.co m/watch?v=c5Maq9H1lZ 8 In 1974, Ronald DeFeo Jr. murdered his family at their home, in Amityville, and claimed that “voices” told him to do so. One year later, the Lutz family move in. Before long, the youngest child, Chelsea, befriends a young girl named Jodie – one of the DeFeo children who was murdered the previous year. One night, George and Kathy Lutz hire a babysitter, in order for them to enjoy some time away from the children. They soon learn from the babysitter, Lisa, that she used to babysit for the DeFeo’s. Whilst they are out, one of the DeFeo children appear to Lisa who goes into shock. Once Kathy comes to an understanding of what happened, she calls for a priest – Father Callaway – and requests that be blesses the house. But he flees and leaves the Lutz’ to deal with the spiritual Ryan Reynolds – George Melissa George – Kathy Jesse James – Billy Lutz Jimmy Bennett – Michael Chloë Grace Moretz – Chelsea Lutz Rachel Nichols – Lisa Philip Baker Hall – Father Callaway Isabel Conner – Jodie Brendan Donaldson – Ronald DeFeo Annabel Armor – Realtor Rich Komenich – Chief of Police David Gee – ER doctor Danny McCarthy – Officer Greguski Nancy Lollar – Librarian José Taitano – Stitch The characters within the 2005 supernatural film consist of characters that conform to Propp’s Stock Character Theory. Also, it may be suggested that the idea that celebrities are manufactured for financial gain has been applied to this film, as many of the actors are Technical specifications: Run time: 90 minutes Sound mix: DTS l Dolby Digital l SDDS Colour: Colour Aspect ratio: 2.35 : 1 Camera: Arriflex 435, Panavision Primo Lenses, Panavision Panaflex Gold, Panavision Prime and Frazier Lenses, Panavision Panaflex Platinum, Pana- vision Promo and Frazier Laboratory: Deluxe, Hollywood (CA), USA Negative format: 35mm (Kodak Vision2 500T 5218 Vision 200T 5274) Cinematographic process: Digital Intermediate (2K) (master format) Super 35 (source format) Printed film format: 35mm (anamorphic) Evidence of the develop- ments in technology is clear through the change in cinematographic process The realistic setting of The Amityville Horror will add an element of familiarity, as well as create a sense of verisi- militude that would heighten the audience appeal, as they would be able to relate to and identify with it, thus; demonstrating the uses and gratification theory that establishes a clear connection between the audience members and the characters. In addition, as the main characters of the media product form a family, the situation adds to the verisimilitude, that serves to ensure the audience feel as if they are a part of the film – this will heighten the audience appeal, due to the fact that horror films often rely on the emotions of its target audience to become a successful product. Also, the characters may be relatable.
  • 9. Supernatural Horror Film of the 2000’s Plot outline AND key themes of the film Characters within the product Technology: advances and developments Audience appeal to a target audience Film title: Dead Silence Year filmed: 2007 Certification: 15 Director: James Wan Producer: Oren Koules, Mark Burg Greg Hoffman Budget: $20 million Box office: $22,217,407 Link to trailer: www.youtube.com/watc h?v=8b_HVtHmK30&safe =active When Jamie, and wife Lisa, receive a mysterious gift – a ventriloquist dummy – one night, Lisa recalls the infamous poem of Mary Shaw (a renowned ventriloquist who had her tongue cut out). That night, upon his arrival home, Jamie finds Lisa dead, having been brutally murdered with her tongue ripped out. In a desperate attempt to uncover the truth about her death, prime suspect Jamie, returns to his hometown – Ravens Fair. As he grows increasingly closer to uncovering the truth, a series of deaths ensue, and Jamie finds himself going to extreme lengths to both prove his innocence in his wife’s murder, and to prevent Mary Shaw from killing again. With Detective Lipton keeping a close eye on him, it proves to be an even greater task than what it seems. Ryan Kwanten – Jamie Amber Valletta – Ella Donnie Wahlberg – Detective Lipton Michael Fairman – Henry Joan Heney – Marion Bob Gunton – Edward Laura Regan – Lisa Dmitry Chepovetsky – Richard Walker Judith Roberts – Mary Shaw Keir Gilchrist – Young Henry Steven Taylor – Michael David Talbot – Priest Steve Adams – Detective Shelley Peterson – Lisa’s Mum Enn Reitel – Billy (voice) Fred Tatasciore – Clown Austin Majors – Michael Despite the fact that the character, Jamie, adopts more than one role – e.g. he acts as the hero at various points of the plot but also finds himself needing help (damsel in distress) some characters relate to Propp’s theory. Technical specifications: Run time: 89 minutes 92 minutes (unrated edit) Sound mix: SDDS l Dolby Digital l DTS Colour: Colour Aspect ratio: 2.35 : 1 Negative format: 35mm Cinematographic process: Super 35 Printed film format: 35mm In decades prior, the most common cinematographic process was Spherical, however; the 2000’s has witnessed an introduction of a new cinematographic process – the Super 35. Over the decades, new technology is created and introduced in order to capture great footage that would serve to make a successful horror film. But some technical specs have remained the same. Similar to 1976 horror film, The Omen, a major fear that haunts a great number of people has been brought to life in this production. In this case, ventriloquist dummies. Following the success of The Omen, it may have been believed that playing on a fear that numerous people share would similarly receive a box office success, however; for this production it was not as successful. Despite the fact that characters from several age groups were evident within the film, in order to heighten the audience appeal and attract a wider range of a target audience, the film did not prove to be a great success as intended. The audience was targeted with a mixture of male and female characters to appeal to both genders.
  • 10. Supernatural Horror Film of the 2010’s Plot outline AND key themes of the film Characters within the product Technology: advances and developments Audience appeal to a target audience Film title: Insidious Year filmed: 2010 Certification: 15 Director: James Wan Producer: Jason Blum, Steven Schneider, Oren Budget: $1.5 million Box office: $97,009,150 Link to trailer: www.youtube.com/watc h?v=E!Yb0MDI59k&safe= active Along with their three children, Josh and Renai Lambert move into their new home. When Dalton, one of their sons, falls into a mysterious coma, supernatural occurrences commence. Three month into the coma, Foster, another of their sons, complains about Dalton “walking around at night” however; realising this is not possible, Renai becomes convinced that their house is haunted. She pleads with Josh to move house, who agrees, yet the unexplained phenomena continue. During a visit, Josh’s mum – Lorraine – describes a dream she had, in which a shadowy figure claimed he wanted “Dalton”. Elise, an elderly lady who specialises in paranormal activity, is contacted, in an attempt to save the Lambert family from the hateful force that haunts them. Patrick Wilson – Josh Rose Byrne – Renai Ty Simpkins – Dalton Lin Shaye – Elise Barbara Hershey – Lorraine Leigh Whannell – Specs Angus Sampson – Tucker Andrew Astor – Foster Josh Feldman – Young Josh Corbette Tuck – Nurse Adele Heather Tocquigny – Nurse Kelly Ruben Pla – Dr. Sercarz John Henry Binder – Father Martin Joseph Bishara – Lipstick- Face Demon J. LaRose – Long Haired Fiend Philip Friedman – Old Woman Kelly Devoto and Tuck – Doll girls Lary Crews – Whistling Ghost Dad Jose Prendes – Top hat Caslin Rose – Ghost and Contortionist Technical specifications: Run time: 103 minutes Sound mix: SDDS Dolby Digital Colour: Colour Aspect ratio: 2.35 : 1 Camera: Red One MX Laboratory: FotoKem Digital Film Services, Burbank (CA), USA (digital intermediate) Universal Studios Film length: 2,797m (Portugal, 35mm) 2,810m (Spain) Negative format: RedCode Raw (4.5K) Cinematographic process: Digital Intermediate (2K) (master format) RedCode Raw 4.5K (source format) Printed film format: 35mm (anamorphic) D- Cinema Sound mix and colour has remained the same as decades prior. Negative format has changed. In order to appeal to a target audience, a great variety of characters from a number of age groups were chosen to play the roles of each of them. As a result, many would have found it easy to identify with and relate to the characters, thus; acting as a clear demonstration of the uses and gratification theory. Additionally, the realistic settings utilised within the production would serve to create a sense of verisimilitude that would further allow a target audience to identify with the film. This aspect would add a personal touch for several members of the audience, and therefore prove to heighten the appeal they feel towards it. Meanwhile, the idea that Dalton is able to travel in his dreams may reflect the theme of escapism (uses and grat)
  • 11. Supernatural Horror Film of the 2010’s Plot outline AND key themes of the film Characters within the product Technology: advances and developments Audience appeal to a target audience Film title: The Conjuring Year filmed: 2013 Certification: 15 Director: James Wan Producer: Peter Safran, Tony DeRosa-Grund, Rob Cowan Budget: $20 million Budget: $318,000,141 Link to trailer: https://www.youtube.co m/watch?v=k10ETZ41q5 o 1971: Roger and Carolyn Perron move into a dilapidated farmhouse in, Rhode Island with their five daughters – Andrea, Nancy, Christine, Cindy, and April. Ignoring the fact that their dog, Sadie, refuses to enter, the Perron family settle into their new home. The family awake the next day to find the dog dead. Over the next few days, the family experience a series of supernatural occurrences. They seek help from paranormal investigators, Ed and Lorraine Warren. After some investigating, it is revealed that the Perron family is being hunted by a malevolent force that has cursed the land in which the family inhabits. Whilst waiting for the authorisation to perform an exorcism, Carolyn is possessed by the witch and the investigators do everything in their power Vera Farmiga – Lorraine Patrick Wilson – Ed W Lili Taylor – Carolyn Ron Livingston – Roger Shanley Caswell - Andrea Hayley McFarland – Nancy Joey King – Christine Mackenzie Foy – Cindy Kyla Deaver – April Shannon Kook – Drew John Brotherton – Brad Sterling Jerins – Judy Marion Gayot – Georgiana Steve Coulter – Father Gordon Joseph Bishara – Bathsheba Morgana Bridgers – Deb Amy Tipton – Camilla Christof Veillon – Maurice Despite the fact that the events are based on real life, it can be suggested that the characters of the production may have adopted the role of stock characters from Propp’s theory – e.g. Lorraine and Ed play the heroes. Technical specifications: Run time: 112 minutes Sound mix: Dolby Digital l Datasat l SDDS Colour: Colour Aspect ratio: 2.35 : 1 Camera: Arri Alexa, Leica Summilux Lenses Laboratory: FotoKem Laboratory, Burbank (CA), USA (digital intermediate) Technicolor, Hollywood (CA), USA (prints) Film length: 3,067m (6) Negative format: Codex Cinematographic process: ARRIRAW (2.8K) (source format) Digital Intermediate (2K master f) Printed film format: 35 mm (anamorphic) (Kodak Vision 2383) D-Cinema In comparison to several decades prior, the sound mix and colour of media products have changed – e.g. they have gone from silent movies to sound. The realistic setting of an old farmhouse in Rhode Island may serve to create a sense of verisimilitude that will allow a target audience to feel captivated by the realism. Furthermore, since the film itself is based on real life events a wider range of an audience may feel as if they could have been in a similar situation and thus, be more likely to watch the production. In addition, due to the fact that the characters form together to create a family, the majority of the target audience may be able to relate to and identify with both the characters individually, and the situations they must face as a whole. Therefore, the clear demonstration of the uses and gratification theory would allow a target audience to be entertained and able to relate to the production.
  • 12. SIMILARITIES DIFFERENCES - Over the decades (from the 1970’s right up to the present) several horror films feature a combination of characters that are mentioned in Propp’s character theory – e.g. the hero, the villain, false hero etc. Thus, although the plot of the film may vary, the characters and the purpose they adopt remains similar, if not the same. - The target audience of supernatural horrors is often the same and therefore, the producers of such horrors utilise similar approaches in order to appeal to their intended audience, including the idea of using an object of desire in order to attract one or both genders. In addition, due to the fact that horrors rely on overwrought emotions of fear and anxiety, they use realistic settings that introduce a sense of verisimilitude and allow an audience to feel as if they are part of the product. - Supernatural horrors films over the decades that have proved to be successful, including The Exorcist and The Conjuring, have appealed to the correct age group, who have provided them with great profit in the box office as well as through home media – DVD and Blu-ray sales. This is evident through the certification – the majority of successful horror films have not been provided with a certification lower than a 15. Despite an increasing lenience to the themes of a horror film, the certification of them has mostly remained at 15/18. - In an attempt to appeal to a target audience through marketing and advertising, posters are created in order to introduce the idea of the horror film to its audience. When studying and researching a number of renowned works within the genre, it became clear that dark, murky colours that created an eerie atmosphere and added to an ongoing enigma were used. It created an element of suspense and acted as a catalyst for feelings of intrigue in the target audience, despite the idea that darkness is a strong signifies of fear. - As a result of the target audience being strongly desensitized to the predominant themes of supernatural horror over the decades, the certification has changed slightly. As opposed to a horror being rated an 18, it may now be rated as a 15, due to the fact that the audience has become familiar with the themes, which increases a lack of fear. - Due to the proliferation and progression of technology, numerous horror films have been filmed with various cameras, improving the quality of the product. The most popular camera and lenses belong to Panavision and have proved to capture the footage of several of the most popular horror films between the 1970’s until the present. Moreover, in years prior to the 1970’s, a combination of horror films were filmed in black and white, however; as a result of the great progression of technology, they are now filmed in colour. - In addition to the improvement of the quality of media products, not just films within horror, trailers have been improved in order to prove to be far more appealing to its audience. The first trailer was shown in 1913, and since then many changes have been added and adjustments made. Until the late 50’s, trailers consisted of extended scenes from the film, along with some form of descriptive text. However, from around the 60’s/70’s and onwards, trailers consist of far shorter cuts of the film so they do not reveal too much. - The budget of supernatural horror films vary over the decades but this does not place a limit on the box office profit; despite the fact that the budget may be low, the box office may be extremely high in comparison – e.g. The Exorcist had a budget of $12 million yet received over $440 million profit in the box office. The budget does not dictate the success of the profit and this has become evident with numerous supernatural horror films. Therefore, regardless of the budget, the media product may be a success.