Designing IA for AI - Information Architecture Conference 2024
Presentation1
1. Information
The song is called Ni**as in Paris
By Jay-z and Kanye West
The song was released in 2011 and the
video came onto the screens in February
2012
Directed Kanye West, he liked the idea to
incorporate the flashing lights into the
video
2. What is it about ?
• The video was shot in Paris and this is what the
songs is about therefore it gives the audience
and understanding about the song .
• The characters within the video is the
audience therefore it follows the conventions
of a rock video .
• The video is a live performance of the artist’s
performing their song at a concert.
• There is an interruption within the
performance of will Farrell from the Blades of
Glory Film .
3. Structure ?
There is a use of performance because the video
has relevance to the song. An example of this
Within the Video is when there is slow
movement of Kanye West this is an example of
Performance because he is simply performing
the song. This video could not be classed as a
narrative neither abstract because there is
not a story told. It cannot be classed as
abstract because the video would have to
have no relevance to the song .
4. Types of shot
There is use of panning within the
The video has use of long shots this video; this is effective because it allows
is to show what is happening the audience to establish the scene.
within the mise en scene. In
Ni**as in Paris there is use of An example of this from the video as
close ups, this is effective an close up of from the video , is when
because the audience can you can see the sweat from Kanye
identify what the artist look like. West’s face , this portrays elements of
realism .
5. Editing !
There is use of the mirror effect
thorough out the video, and there There is use of the mirror effect
is duplicates of the same images thorough out the video, and
on the screen . This is appealing to there is duplicates of the same
the eye and it keeps the audience images on the screen . This is
engaged about what is going to appealing to the eye and it
happen next. keeps the audience engaged
about what is going to
happen next.
6. What do you notice about the
mise-en-scene?
There is use of strobe letting throughout
the video , this is an indication that the
video was expensive to produce .
There is also flashing lights within every
scene, this aesthetically pleasing. The
audience and the performers are the
characters within the music video.
7. Who is in the video
Jay-Z and Kanye West are in the video, they are
represented to be entertainers and have support from a
wide variety of people . I can infer this as the video has
big audience and everybody within the audience is
dancing. I have a screen shot of this below.
8. Target Audience ?
There is no specific audience
for this music video
because there is a
variation of people at the
concert and these are the
people Jay-Z and Kanye
West aim to attract .
Therefore the music video
does not aim to attract a
particular gender or age
group .
9. How do the audience ‘consume’ the
video ?
The video is Affective because the audience
receives satisfaction about the song is about
through the music video. Like many music
videos from the rap genre , ni**as in Paris
aims to entertain an audience .