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Final Portfolio EPG Summer
July 3, 2014
BY: GERARDO IVAN SANTOS
Ivan Santos July 3, 2014 EPG Portfolio
Trip Advisor
 World largest travel site
 !50,000,000
 4,000,000
 45 – 70 yr old
 90%
 45%
 $8,272 Avg traveler spend
Tripadvisor. "TripBarometer April 2014: US Edition." Reviews of Hotels,
Flights and Vacation Rentals. Trip Advisor, Apr. 2014. Web. 02 July 2014.
Vaughn, Lisa. "Social Media Training."
Social Media Training with Lisa Vaughn.
Stephenson Hall - Berea College, Berea,
Ky. 20 May 2014. Lecture.
Ivan Santos July 3, 2014 EPG Portfolio
16
1603
#33
Ivan Santos July 3, 2014 EPG Portfolio
Yelp
 35 – 54
 $100,000
 60%
Vaughn, Lisa. "Social Media Training." Social Media
Training with Lisa Vaughn. Stephenson Hall - Berea
College, Berea, Ky. 20 May 2014. Lecture. Ivan Santos July 3, 2014 EPG Portfolio
25
Ivan Santos July 3, 2014 EPG Portfolio
Facebook
 1,000,000,000
 73%
 50%
 11
 https://www.facebook.com/sant
osg1123/reviews_written
Vaughn, Lisa. "Social Media Training." Social Media
Training with Lisa Vaughn. Stephenson Hall - Berea
College, Berea, Ky. 20 May 2014. Lecture. Ivan Santos July 3, 2014 EPG Portfolio
Issue in Appalachia
 12.4% unemployment rate in
2011 lee
 13.6% unemployment rate 2011
wolfe
 Citizens are dependant on
federal money as a primary
source of income
 Not willing to change living
habits
Lowrey, Annie. "What’s the Matter With Eastern Kentucky?" The New
York Times. The New York Times, 28 June 2014. Web. 01 July 2014.
Ivan Santos July 3, 2014 EPG Portfolio
EPG. Rural Atlas Data. 5th ed. N.p.:
n.p., 2014. Print.
Academic Enhancement
Ivan Santos July 3, 2014 EPG Portfolio
Academic Material
 Ice House
 Work On Purpose
 Lisa Vaughn
Ivan Santos July 3, 2014 EPG Portfolio
Key Concepts
 Ambiguity and uncertainty
 Changing mindsets
 Creepers and Barters
 Advocating Change
 Geography is Destiny
 Pattern Recognition
 Heart Head Hustle
 Value of Resoures
 Time Management
 Personal Growth
Ivan Santos July 3, 2014 EPG Portfolio
Heart + Head = Hustle
Ivan Santos July 3, 2014 EPG Portfolio
Creepers and Barters
Ivan Santos July 3, 2014 EPG Portfolio
Pattern Recognition
Ivan Santos July 3, 2014 EPG Portfolio
Six Abilities
 Engaging Uncertainty and
Ambiguity
 Exploring Values and Ethical
Structure
 Facilitating Group Decisions
 Recognizing Opportunity
 Mobilizing Resources
 Advocating Change
Ivan Santos July 3, 2014 EPG Portfolio
Learning Style
 Kinesthetic
 Visual
Ivan Santos July 3, 2014 EPG Portfolio
Theory of
Entrepreneurial
Leadership
 Analysis & Foundation
 Flexibility to adapt
 Openness to feedback
 Ability to learn
 Persistence and execution
Ivan Santos July 3, 2014 EPG Portfolio
Civic Leadership Learning
Ivan Santos July 3, 2014 EPG Portfolio
What did we do?
 Educate
 Advocate Change
Ivan Santos July 3, 2014 EPG Portfolio
Atlas of Rural and
Small Town America
 Avg HH size 2.49 (2010 lee)
 Un emp. rate in 2010 12.6
 Median HH income 2010 – 25k
 2000 census Education lvl 1 –
low
 % with high-speed internet
19.89
Ivan Santos July 3, 2014 EPG Portfolio
Kretzmannn, David. 5.15 2014 Atlas of
Rural and Small Towns in America. Rep.
Berea: n.p., 2014. Print.
Public Common
Good
 Trail town
 Economy
Ivan Santos July 3, 2014 EPG Portfolio
Organization Partners
 Dedra Brandenburg
 Julie Hendrix
 Tom Yeager
Ivan Santos July 3, 2014 EPG Portfolio
Mission to Strategy
 Wolfe County struggles to get
persons on board
Ivan Santos July 3, 2014 EPG Portfolio
Civic Leadership
 Role of the Tourism Director
Ivan Santos July 3, 2014 EPG Portfolio
Personal Growth as an
Entrepreneurial Leader
Ivan Santos July 3, 2014 EPG Portfolio
Assumptions
 Helping a Venture
 Learning through action
Ivan Santos July 3, 2014 EPG Portfolio
Mulligans
 Mountain Biking
 Details
 Mindset
Ivan Santos July 3, 2014 EPG Portfolio
New Key
 Mindset
 Network
 Acquiring Wealth
Ivan Santos July 3, 2014 EPG Portfolio
Significant Event
 Mountain Biking
 Traveling and Studying
Ivan Santos July 3, 2014 EPG Portfolio
ME
 Metropolis to rural
Ivan Santos July 3, 2014 EPG Portfolio
Thank you
Ivan Santos July 3, 2014 EPG Portfolio
Sources
• "The Condition of Education - Population Characteristics - Economic
Outcomes - Annual Earnings of Young Adults - Indicator May (2014)." The
Condition of Education - Population Characteristics - Economic Outcomes -
Annual Earnings of Young Adults. Institute of Education Science, May 2014.
Web. 02 July 2014.
• EPG. Rural Atlas Data. Rep. 5th ed. N.p.: n.p., 2014. Print.
• Kretzmannn, David. 5.15 2014 Atlas of Rural and Small Towns in America.
Rep. Berea: n.p., 2014. Print.
• Lowrey, Annie. "What’s the Matter With Eastern Kentucky?" The New York
Times. The New York Times, 28 June 2014. Web. 01 July 2014.
• Tripadvisor. "TripBarometer April 2014: US Edition." Reviews of Hotels,
Flights and Vacation Rentals. Trip Advisor, Apr. 2014. Web. 02 July 2014.
• Vaughn, Lisa. "Social Media Training." Social Media Training with Lisa
Vaughn. Stephenson Hall - Berea College, Berea, Ky. 20 May 2014. Lecture.

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Final_Portfolio_EPG_summer_2014_v08

  • 1. Final Portfolio EPG Summer July 3, 2014 BY: GERARDO IVAN SANTOS Ivan Santos July 3, 2014 EPG Portfolio
  • 2. Trip Advisor  World largest travel site  !50,000,000  4,000,000  45 – 70 yr old  90%  45%  $8,272 Avg traveler spend Tripadvisor. "TripBarometer April 2014: US Edition." Reviews of Hotels, Flights and Vacation Rentals. Trip Advisor, Apr. 2014. Web. 02 July 2014. Vaughn, Lisa. "Social Media Training." Social Media Training with Lisa Vaughn. Stephenson Hall - Berea College, Berea, Ky. 20 May 2014. Lecture. Ivan Santos July 3, 2014 EPG Portfolio
  • 3. 16 1603 #33 Ivan Santos July 3, 2014 EPG Portfolio
  • 4. Yelp  35 – 54  $100,000  60% Vaughn, Lisa. "Social Media Training." Social Media Training with Lisa Vaughn. Stephenson Hall - Berea College, Berea, Ky. 20 May 2014. Lecture. Ivan Santos July 3, 2014 EPG Portfolio
  • 5. 25 Ivan Santos July 3, 2014 EPG Portfolio
  • 6. Facebook  1,000,000,000  73%  50%  11  https://www.facebook.com/sant osg1123/reviews_written Vaughn, Lisa. "Social Media Training." Social Media Training with Lisa Vaughn. Stephenson Hall - Berea College, Berea, Ky. 20 May 2014. Lecture. Ivan Santos July 3, 2014 EPG Portfolio
  • 7. Issue in Appalachia  12.4% unemployment rate in 2011 lee  13.6% unemployment rate 2011 wolfe  Citizens are dependant on federal money as a primary source of income  Not willing to change living habits Lowrey, Annie. "What’s the Matter With Eastern Kentucky?" The New York Times. The New York Times, 28 June 2014. Web. 01 July 2014. Ivan Santos July 3, 2014 EPG Portfolio EPG. Rural Atlas Data. 5th ed. N.p.: n.p., 2014. Print.
  • 8. Academic Enhancement Ivan Santos July 3, 2014 EPG Portfolio
  • 9. Academic Material  Ice House  Work On Purpose  Lisa Vaughn Ivan Santos July 3, 2014 EPG Portfolio
  • 10. Key Concepts  Ambiguity and uncertainty  Changing mindsets  Creepers and Barters  Advocating Change  Geography is Destiny  Pattern Recognition  Heart Head Hustle  Value of Resoures  Time Management  Personal Growth Ivan Santos July 3, 2014 EPG Portfolio
  • 11. Heart + Head = Hustle Ivan Santos July 3, 2014 EPG Portfolio
  • 12. Creepers and Barters Ivan Santos July 3, 2014 EPG Portfolio
  • 13. Pattern Recognition Ivan Santos July 3, 2014 EPG Portfolio
  • 14. Six Abilities  Engaging Uncertainty and Ambiguity  Exploring Values and Ethical Structure  Facilitating Group Decisions  Recognizing Opportunity  Mobilizing Resources  Advocating Change Ivan Santos July 3, 2014 EPG Portfolio
  • 15. Learning Style  Kinesthetic  Visual Ivan Santos July 3, 2014 EPG Portfolio
  • 16. Theory of Entrepreneurial Leadership  Analysis & Foundation  Flexibility to adapt  Openness to feedback  Ability to learn  Persistence and execution Ivan Santos July 3, 2014 EPG Portfolio
  • 17. Civic Leadership Learning Ivan Santos July 3, 2014 EPG Portfolio
  • 18. What did we do?  Educate  Advocate Change Ivan Santos July 3, 2014 EPG Portfolio
  • 19. Atlas of Rural and Small Town America  Avg HH size 2.49 (2010 lee)  Un emp. rate in 2010 12.6  Median HH income 2010 – 25k  2000 census Education lvl 1 – low  % with high-speed internet 19.89 Ivan Santos July 3, 2014 EPG Portfolio Kretzmannn, David. 5.15 2014 Atlas of Rural and Small Towns in America. Rep. Berea: n.p., 2014. Print.
  • 20. Public Common Good  Trail town  Economy Ivan Santos July 3, 2014 EPG Portfolio
  • 21. Organization Partners  Dedra Brandenburg  Julie Hendrix  Tom Yeager Ivan Santos July 3, 2014 EPG Portfolio
  • 22. Mission to Strategy  Wolfe County struggles to get persons on board Ivan Santos July 3, 2014 EPG Portfolio
  • 23. Civic Leadership  Role of the Tourism Director Ivan Santos July 3, 2014 EPG Portfolio
  • 24. Personal Growth as an Entrepreneurial Leader Ivan Santos July 3, 2014 EPG Portfolio
  • 25. Assumptions  Helping a Venture  Learning through action Ivan Santos July 3, 2014 EPG Portfolio
  • 26. Mulligans  Mountain Biking  Details  Mindset Ivan Santos July 3, 2014 EPG Portfolio
  • 27. New Key  Mindset  Network  Acquiring Wealth Ivan Santos July 3, 2014 EPG Portfolio
  • 28. Significant Event  Mountain Biking  Traveling and Studying Ivan Santos July 3, 2014 EPG Portfolio
  • 29. ME  Metropolis to rural Ivan Santos July 3, 2014 EPG Portfolio
  • 30. Thank you Ivan Santos July 3, 2014 EPG Portfolio
  • 31. Sources • "The Condition of Education - Population Characteristics - Economic Outcomes - Annual Earnings of Young Adults - Indicator May (2014)." The Condition of Education - Population Characteristics - Economic Outcomes - Annual Earnings of Young Adults. Institute of Education Science, May 2014. Web. 02 July 2014. • EPG. Rural Atlas Data. Rep. 5th ed. N.p.: n.p., 2014. Print. • Kretzmannn, David. 5.15 2014 Atlas of Rural and Small Towns in America. Rep. Berea: n.p., 2014. Print. • Lowrey, Annie. "What’s the Matter With Eastern Kentucky?" The New York Times. The New York Times, 28 June 2014. Web. 01 July 2014. • Tripadvisor. "TripBarometer April 2014: US Edition." Reviews of Hotels, Flights and Vacation Rentals. Trip Advisor, Apr. 2014. Web. 02 July 2014. • Vaughn, Lisa. "Social Media Training." Social Media Training with Lisa Vaughn. Stephenson Hall - Berea College, Berea, Ky. 20 May 2014. Lecture.

Notes de l'éditeur

  1. The academic material I found most helpful were the Ice house Lesson videos each lesson had its own uniqueness but the lesson that stood out the most was Creating Community. Creating Community really relates to what kind of influences you want to be around. The lesson shows the impact of the networks that we choose to be with. Work on purpose showed me how people can do great things if they change their mindsets. In addition I witnessed the story of Andrew and his efforts to creating change by helping a homeless man get a job – discouragement - persistance Lisa Vaughn taught us the most important things. She gave us the facts and demographics about the social media platforms we used such as :
  2. Geography is Destiny – Chad Berry explained this when we talked to him very early in the summer term. This concept resonates with me because I was able to witness two counties that have been isolated because of their location. Campton being approximately ten minutes from Red River Gorge is often overlooked because of the mountains and the winding roads. Because of the distance from the Gorge, tourist tend not to travel to Campton. Changing Mindsets – this was important to me because I noticed that in both lee and wolf county, I saw that people were so used to their mediocre lifestyles. This lifestyle is one primary reason for then not accepting change. We learned that in these eastern Kentucky counties, people did not want the change because it will affect the way that they live. An example from Switch … is when it talks about the code developer and when his product is tested by customers, the developer is reluctant to change his code because he loves his code.
  3. The concept starts with your with what you love to do When you do the things that you enjoy and motivates you You will get to hustke Heart what you love to do Head is what you know Hustle is the phase where you are happy and achieved your outcome.
  4. Explain Creeper Explain Barter Phenomenon
  5. Pattern Recognition – we studied pattern recognition in class on several occasions and we even presented it to several students at the Hal Rogers Scholars workshop. This resonated with me because it forced me to see the images in a different way despite how I was already perceiving them.
  6. The three key EPG abilities and insights I gained while participating in the EPG institute this summer was, Mobilizing Resources, Recognizing Opportunity, and engaging in uncertainty and ambiguity. I gained the ability to engage in uncertainty and ambiguity because I was pushed to elaborate and learn about the eastern Appalachian area in which I had very little knowledge. I was able to recognize opportunity when speaking with people in the community; some of the opportunities I found were things like going on hiking trails with Dedra Brandenburg and Julie Hendrix, other opportunities consisted of my going kayaking, biking and my colleagues being able to secure activities such as ATV and zip lining. In addition, I figured that mobilizing resources was important in that the counties I visited did not have much to offer; that meant that they had to bring out the best that they had. Recently Beattyville has opened a new art gallery which is them mobilizing their resources.
  7. I have always been a kinesthetic learner. This summer I learned that I also learn well through visuals. While I still learn well by doing things, I have noticed that having visuals puts things into perspective. An example can be things such as pattern recognition. The main reason I say this is because without the actual visual one can assume different things and I found that to be the case at some times.
  8. If I were to describe my personal theory of entrepreneurial Leadership, I would say Foundation and analysis. … Civic Leadership
  9. My team attempted to educate both Lee and Wolfe County in what a trail town is and why changing a mindset is important. We attempted this in an effort to help them grow economically by bringing in adventure tourists money. I assumed that both counties were nowhere near trying to start a trail town. To my surprise the Town of Beattyville has already sent a letter to the tourism office in KY and they are in the process of beginning to become a trail town.
  10. The average household size helped put things into context seeing as the younger members are having to go out of town to seek for jobs and more of the older generation has jobs thus they stay in town We learned from Chuck Caudill who is currently running for executive judge that people are living off of the money that the government gives them thus the unemployment rate is what it is
  11. The public common good is the trail town being built. The trail town brings in tourists money Best interest to grow economy
  12. When we met Dedra she came off as an enthusiast for the trail town. We quickly learned that Ali was her intern last summer and she then took us to go see the river. Meeting Julie Hendrix we went on several trails and learned more about the community through them
  13. In Wolfecounty we found some trail town enthusiasts. Through them I found out that there are some individuals that just will not allow for a trail to be built on his property. I view this issue as lack of education about trails in the community. The best way to solve this is to demonstrate it and show progress through numbers. Which is something that Wolfe county has started. By imposing a tax on the lodges they get revenue to fund certain projects.
  14. The most significant new piece of civic leadership information about the Appalachian Region for me is the role of the tourism Director. While they may or may not be the catalyst for the process of becoming a trail town, they do a tremendous amount of work to get things going.
  15. I fell under the assumption that we were going to be assisting a starting business. These assumptions were led on by previous EPG members and some alumn. What I did expect was to be working hands on in different areas. This assumption was fulfilled and I was able to understand that as an individual I am capable to my skillsets however as part of a group I can accomplish much more as together we have multiple skillsets.
  16. If I had the opportunity to do this all over again I would pay much more attention to the details and assess everything for better comprehension I would also be more open minded I found myself agreeing most of the time rather that offering other options
  17. Through the Icehouse Discovery Canvas and the Entrepreneurs, i gained a vast knowledge of the following …. The mindset is most important because it is a reflection of who we are through our emotions actions and behaviors. Changing ones mindset is difficult because one needs to change his or her own behaviors. Second most important is your network. Knowing the mentors in your life is important so that you can differentiate from those who are not there to support you. Last but not least Acquiring Wealth. Knowiing how to spend your money is a great skill to have. An example of how one chooses to use money that will always stick with me is when one of the entrepreneurs in the icehouse videos explains when he sees a car he wants, he will start a savings for that vehicle and once he has accumulated that money, he will invest it in something else and not the car.
  18. As I look back on the institute the key experience for me was biking because….. Second …Because it was a unique experience
  19. This summer was very eye opening … I have traveled across … lived in Huge Cities or metropolis … learning about rural areas like Wolfe and Lee county brings a different perspective… Berea 15,000 2012 census