This deck contains a teaser about the Most Influential Brands results of 2015. It includes the top 10, top 20 and major changes. Google leads for the third year in a row, but what about the rest.
3. 3
2015: Most Influential Brand
1. Canada
2. USA
3. Mexico
4. Brazil
5. UK
6.France
7. Germany
8. Italy
9. Sweden
10.Belgium
11. Turkey
12. Australia
13. Taiwan
14. China
15. New Zealand
16. Russia
17. India
18. Thailand
19. Colombia
20. Nigeria
21. Kenya
7. 7
Nature of influence
Influence is
multi faceted
• Is relevant to your life
• Has changed the way you shop
• Has made your life more interesting
• Is fundamental to your life
• Is part of everyday language
• Has changed what you do in everyday life
• Has encouraged you to make smarter/ better choices
• Have an emotional relationship with
• Has had an impact on the way you interact with people
• Is really important in the world today
• You identify withAnd it is difficult
to build influence