1. Hybrid: Hands-On!
10 of our best insights to use for
your events instantly
Gerdie Schreuders
Virtual MC | designing & planning
hybrid events | TweetReporting

3. Hybrid: Hands-on!
1. Check which % of your targetgroup is attending your
live event
Less than 30%?
Online event elements increase your outreach immediately!
10 of our best insights to use for your events instantly
Feedback? @gerdie

4. Hybrid: Hands-on!
2. Put a no-option in your registration form
Almost 90% of the registration entries only serve a ‘’Yes, I will
attend’’ option. Why not adding a ‘’No, I will not attend’’
option. Build your community and database with these
potential online delegates.
10 of our best insights to use for your events instantly
Feedback? @gerdie

5. The Hybrid Hype
3. Design two event programs: live & online
Live & online participants have different needs. Prepare content to
attract an online audience and engage them to keep them
interested. Share your program.
10 of our best insights to use for your events instantly
Feedback? @gerdie

6. Hybrid: Hands-on!
4. When choosing your event venue, check its internet
facilities
Make sure there is free, fast and stable wifi, especially for
international conferences. Make the internet connection’s
availibility (uploadspeed minimum 4MB) and affordability a
deciding factor if you want to livestream your event.
10 of our best insights to use for your events instantly
Feedback? @gerdie

7. Hybrid: Hands-on!
5. Appoint an online chair(wo)man
Regardless if hybrid for your event means Twitter, livestream,
LinkedIn discussions, Google Hangout or truly hybrid
(live&online from the start): you need someone to host and
moderate the conversations. A new role: the virtual MC,
online chair (wo)man.
10 of our best insights to use for your events instantly
Feedback? @gerdie

8. Hybrid: Hands-on!
6. Connect your live & online event
Reach out in many ways but at least: inform your speakers
and ask them to engage with their own online audience.
10 of our best insights to use for your events instantly
Feedback? @gerdie

9. Hybrid: Hands-on!
7. Communicate
Just communicatie, communicate and communicate.
Before the start, during the event and afterwards. Special tip: the
day before – people decide last minute.
10 of our best insights to use for your events instantly
Feedback? @gerdie @odeleeuw

10. Hybrid: Hands-on!
8. Expect 33% extra audience
This is our experience working business to business: without
extended marketing campaigns we reach on average 1/3
extra audience real time! Bonus reach: extra exposure
afterwards when the videos get posted online.
10 of our best insights to use for your events instantly
Feedback? @gerdie

11. Hybrid: Hands-on!
9. Team up with experienced live streaming and
technical partners
We never met live stream partners who blew up. Possible troubles
pop up with sound and lighting. A good indicator is TV
experience of your AV partner.
10 of our best insights to use for your events instantly
Feedback? @gerdie

12. Hybrid: Hands-on!
10. Enjoy the ride and share your learnings
We are all newbies in hybrid events. Dare to experiment, recycle
your content, give a voice to your online audience!
10 of our best insights to use for your events instantly
Feedback? @gerdie

13. Gerdie Schreuders
LiveOnlineEvents
Virtual MC | designing &
planning hybrid events |
Tweetreporting
www.live-online-events.nl
gerdie@live-online-events.nl
Twitter: @Gerdie
Amsterdam/Leiden
The Netherlands