Enterprise software directory for business applications. Efficient online lead generation for ISVs and IT solutions.

1. GetApp.com Vertical Search for Enterprise Applications Where active buyers meet clever vendors "Get the right Application, deploy Smart"

3. B2B Online buying behaviour In the awarness phase, 2/3 of buyers start with general search engines (Google, Yahoo, Bing) As they mature their decisions, they turn to industry specific sites (such as GetApp.com) Traffic from a vertical site is generated closer to the purchase phase B2B Purchase Cycle

5. change the lead gen mix for better ROI Own website General Paid Search Ads,Tradeshows, Email campaigns Telemarketing 20% of leads Low cost 50% of leads Cost saving opportunity 50% of leads Better ROI 80% of leads – High cost Better Webiste + Users Reviews + Vertical B2B Search = Now New Change Mix

10. 5 easy steps to smart lead generation 1. Register at GetApp.com 2. List your app for free 3. Start receiving traffic 4. Upgrade to pay as you go 5. Get sales ready leads