Email Marketing Best Practices

1. Email copywriting
What should be considered for copywriting process?!
Mack Gorski – Education Expert

2. Who am I?
Mack Gorski – Education Expert

3. Mack Gorski
Educa&on
Expert
@
GetResponse!
Mack Gorski – Education Expert

4. Prepare your content by
answering to these
questions:
ü who
is
your
target
audience?
ü what’s
the
goal
of
your
email?
ü what
key
points
do
you
want
to
make?
ü what
ac&on
do
you
want
the
reader
to
perform?!
Mack Gorski – Education Expert

5. Be personal and natural!
Address
your
recipients
directly
and
use
everyday
(but
polite!)
language.!
Mack Gorski – Education Expert

6. Be concise. Make it short!
According
to
Marke&ng
Experiments
Blog,
if
you
cut
the
number
of
words
in
half,
you
can
increase
your
click-­‐through
rate
by
16%.
Mack Gorski – Education Expert

7. Which do you prefer?
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elit, sed do eiusmod tempor incididunt ut labore et sed do eiusmod tempor incididunt ut labore et dolore
dolore magna aliqua. Ut enim ad minim veniam, quis magna aliqua. Ut enim ad minim veniam, quis nostrud
nostrud exercitation ullamco laboris nisi ut aliquip ex exercitation ullamco laboris nisi ut aliquip ex ea commodo
ea commodo consequat. Duis aute irure dolor in consequat. Duis aute irure dolor in reprehenderit in
reprehenderit in voluptate velit esse cillum dolore eu voluptate velit esse cillum dolore eu fugiat nulla pariatur.
fugiat nulla pariatur. Excepteur sint occaecat cupidatat Excepteur sint occaecat cupidatat non proident, sunt in
non proident, sunt in culpa qui officia deserunt mollit culpa qui officia deserunt mollit anim id est laborum.!
anim id est laborum.!
!
Lorem ipsum dolor sit amet, consectetur adipisicing
elit, sed do eiusmod tempor incididunt ut labore et
dolore magna aliqua. Ut enim ad minim veniam, quis
nostrud exercitation ullamco laboris nisi ut aliquip ex
ea commodo consequat. !
.!
.!
.!
Mack Gorski – Education Expert

8. 7 body parts.
Make it organized!
!
Subject, ATF*, Pre-header, Header, Hero deal,
Product part, Footer
Mack Gorski – Education Expert

9. 1st sight catch.
Mind the traffic!
!
The importance of subject line & snippet
Mack Gorski – Education Expert

10. What writer says with 1000 words, a
designer can say it with one image…!
Mack Gorski – Education Expert

11. Focus on your goal.
!
Use gamifying and engaging paragraphs
to support your CTA elements.
Mack Gorski – Education Expert

12. Example.
!
Mack Gorski – Education Expert

13. Example.
!
Mack Gorski – Education Expert

14. NO spam words.
!
One word can make that your message will be
automatically directed to the junk folder.
Mack Gorski – Education Expert

15. Say it with
§£!@#$%^*%:)&.
%%,
$$
and
OFF
are
a
bit
cliché.
Instead
use
unicode
symbols
that
are
being
rendered
correctly
in
subject
lines
by
more
and
more
email
clients
and
services.
!
Mack Gorski – Education Expert

16. Magic copywriting?
!
No
such
thing!
You
create
it!
You
control
it!
Mack Gorski – Education Expert

17. Need an
example?
!
We put the theory into work.
Mack Gorski – Education Expert

18. Thank you
for your attention
!
maciej.gorski@getresponse.com
Mack Gorski – Education Expert