Want to learn how to use Nicki Minaj, Ne-Yo and gaming to boost your middle or high school’s attendance? Want it all for free? Then Get Schooled’s 2012 Fall Attendance Challenge is for you.

1. Fall Attendance Challenge 2012

2. 1
Get Schooled started with this question…
What if there were a way to change these
statistics?
69% 19%
US high school chance of
graduation rate graduating with
20 absences/year
38 minutes
college 53%
counseling over college
four years completion rate
Sources: Ed Week Graduation Counts, 2011; College Board;

3. And we found an answer… 2
Get Schooled is becoming the hub for motivation,
resources, and connections to help students
make it through high school and college
Modules that
expose Curated academic
learning in content and resources
pop culture
Peer-peer
connections
Celebrity
encouragement
Best-in-
class games
catalogued
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4. 3
With help from ‘gamification’ techniques to boost
engagement, recognize progress and draw out the
fun in learning
Badges acknowledge
progress
Rewards store with
relevant recognition
opportunities
Personalized hub
page to connect all
dots – people and
content

5. Get Schooled is using its assets to dramatically
change how students engage and connect with
educational content to further their goals
Consumers who matter
Promotional partners
with reach
Celebrities that resonate
A unique non-profit
Started by Viacom and the Bill & Melinda Gates Foundation in 2010, Get Schooled is tasked
with using media and technology to motivate youth nationwide to further their education.

6. Youth come to us for our mix of
sizzle and substance
Engagement strategies meet students where they are – how they get
and share information, and how they like it delivered (with a little sizzle).
At the same time, we make sure that every activity we support, every
game we develop – helps further students’ educational goals.
Friendly competitions - at both the school and
individual level, with on-line leader boards
Mobile games – youth turn to apps for
entertainment, we make games both entertaining and
educational
Relevant resources – Get Schooled is working to
become the hub of great education content that is also
entertaining
Direct to text – we give students a way to connect
with us and get back personalized responses, simply
through texting 5

7. Schools work with us to have new tools
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for reaching students
Peer-peer
Peer-peer
Video tips
library
Celebrity touch-points
Celebritytouch-points
‘Entercation’ games
‘Entercation’ games
Leader boards
Leaderboards
Scholarship app
Attendance tracker
Attendance tracker Virtual guidance
Virtualguidance counselors
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8. And together we have an impact
3% 30K
average attendance Students recognize
improvement in teachers who
six-week period challenge, inspire and
motivate
1.3M
youth directly engaged
in activities designed
to increase their
connection to school
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9. Get ready for the
2012 Fall Attendance Challenge
Oct 1-Nov 16
8

10. attendance
A multi-week challenge to improve
rates and motivate students
sizzle and
…using a mix of
substance.
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11. 10
The challenge is based on earning
100 points through student activity
Students participate in a variety of
digital ‘games’ that connect them
with messages, content, resources
and peers. All activity is recognized
with points, badges and relevant
prizing opportunities.

12. Activations are how students show
their engagement
The challenge will have 3-4 activations each with a different focus,
almost all will be digital – on-line and/or mobile. Below is a sample of
possible activations.
School Academic
Motivation
Spirit Success
Wake-Up Calls –
Get Out and Check
Students receive
Teaching Greatness – In! – Students earn
wake-up calls from
Students speak out points when they visit
favorite celebrities
about great teachers a college campus,
in their school connect with a local On the Hunt – Text
business, etc. . clues lead students to
search for homework
help, college
counseling, etc.
Join Up!– Students Got Math? –
are recognized Students create music I Play – Students play
involvement in their videos to teach their select casual games with
school community peers math and an education twist
science. (Words with Friends,
Scrabble, etc.)
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13. Here’s how it all works…
students get on-line
Activation starts! or go mobile
schools earn points
based on participation they play and participate
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14. Schools track engagement levels for
each activation
Participation is worth ~60%
improved attendance ~40%
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15. We provide the incentives –
you determine how to use them
Loudspeaker shout-outs Engagement tips
Celebrity event for winning
school
Swag for students
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16. And it all spurs momentum and
motivation
Student leaders rally their
On-line leader board fuels peers
friendly competition
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17. And we celebrate winners at the
national and regional levels
School with most improved attendance
and most active students wins a
celebrity principal for a day
Regional winners can win red-carpet movie
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premier, concert tickets, etc.

18. We couldn’t do it without the effort of
great educators
“The Attendance Challenge served as the catalyst for a
shift in school culture. Jen Hodges, Assistant Principal Aki Kurose Middle School
(Attendance)
“What I liked about this Get Schooled Challenge
was that every kid could be involved – you
didn’t have to be a part of the in group to help
the school earn points.” Tamra Jackson, Principal, Bridgeport
High School (Attendance Challenge & College Dollars Challenge Participant
“I can’t think of something more important for this
generation than to provide an outlet for the leading
pop culture [figures] to promote going to college
and educating yourself.” –Devon Skerritt, Senior Counselor, Williams
Preparatory High School, (College Dollars Challenge Participant)
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19. What we ask of schools…
• Point person to lead challenge and dedicate 1-2
Time hours a week to promote it
• Participation in 30 min weekly conference call with
participating schools
• Most activations will require Internet access –
Access students will need to have weekly computer access
• Sites must be cleared in advance with IT dept
Data • Baseline attendance data for Fall 2011
• Weekly attendance data during the challenge
•Willingness to share what works
Creativity •Try new things
•Learn with us
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20. Timeline from now until Oct 1st
•July/August School sign ups continue
•July/August Registered schools receive toolkit
•Early September Registered schools receive starter kit
with introductory swag and list of all
web sites to be cleared/accessible
•Mid September School admins all log-on to Get
Schooled and see how tool works
(webinar provided)
•Mid/End September Kick-off calls and webinars for all
schools
Kick-off swag boxes arrive at school
with tshirts, posters, loudspeaker
announcements, etc.
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21. The challenge will motivate youth
across the country
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22. In the end…
Students find games, resources,
peers to stay
+
3% motivated
more students are in
school –
all day, every day
schools get new
technology tools
that resonate with youth
…everyone wins
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23. Join with us
If you’re interested in participating in or have any questions about
the Get Schooled 2012 Fall Attendance Challenge, please send an
e-mail to info@getschooled.com, with your name and school.
You will be sent directions to create a log-in and set up your
account , where you can directly register for the challenge.
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