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Teresa alves - selling sickness 2010
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2. Promotion to the public: European Disease Awareness Campaigns Teresa Leonardo Alves Selling Sickness Conference, 7 October 2010 Amsterdam, The Netherlands
15. More than 6 weeks without smoking and no arguments yet. Stop smoking without drama, visit your doctor. Printed Media Stop Smoking without Drama by Pfizer, Portugal 2007
16. The quality of information that accompanies medicines can make the difference between “a poison and a cure”: between use that leads to better health and use that most likely to leads to harm.
17. Does the “information” provided in disease awareness campaigns lead to informed decisions? or Does it drive the choice for a specific product?
20. - 't Jong GW et al. British Medical Journal 2004;328:931 Toenail Fungus TV Campaign by Novartis, The Netherlands Ethical Criteria definition of promotion: to stimulates sales
27. Age of your arteries by Astra-Zeneca, Portugal 2007 “ John is 50, but his arteries are a lot older. What about your arteries, have you checked if they are OK for your age?”
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32. Acknowledgments Dr Barbara Mintzes Terri Beswick For more information... Please contact Teresa Alves at teresa@haiweb.org
