[mobileYouth] Banking Data: youth marketing is about customer retention
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[mobileYouth] Banking Data: youth marketing is about customer retention
- 1. Customer retention is marketing Why people switch banks Poor in-branch experience Branch too far away s br iefi ng gett Failure in particular service o hi Click t Impersonal service Dissatisfied with call center Poor experience 0% 7.5% 15% 22.5% 30% % reason for switching main banks source: mobileYouth via Ernst & Young 2012 MOBILEYOUTH ® youth marketing mobile culture since 2001
- 2. Need more insights and data? a mobileYouth® company The Youth Research Store Offering you: * Infographics * Research Briefings * Analyst Reports * Books Subject areas include: * Mobile money * Emerging markets * Churn and influence * New apps and services * Youth mobile behavior www.YouthResearchStore.com click to visit store MOBILEYOUTH ® youth marketing mobile culture since 2001
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