Corporate presentation highlighting differences between classical advertising agencies and branding agency and its innovative approach for the Tunisian market.

1. What do you think this is ?

2. In the next slides we’ll see :
• How an advertising agency is organised
• Positions we will focus on in a marketing department
• The way agency staff and client marketing departement
people cooperate
• Introduce the organisation of a branding agency
• How branding agency team gets integrated with client
marketing departement people
• The added value of a branding agency (VS advertising agency)
• Who does what in a branding agency
• In wich case is it better to chose a branding agency
• Why is it better working with branding agency
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3. • Account executives (AE) MARKETING STAFF
• Account managers (AM)
• Team account managers
(TAM)
• Account directors (AcD)
• Managing director (MD)
• Art excutive (ArE) CREATIVE STAFF
• Art director (AD)
• Creative director (CD)
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4. • Head of marketing (HM)
• Product category managers (PCM)
• Product managers (PM)
• Head of communication (HC)
• Communication manager (CM)
• Retail manager (RM)
• Market reaserch (MR)
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5. RM
PCM
HM
AM/AE
PM/CM
MR TAM/AM AM/AE
MD
MR
PM/CM TAM/AM
AM/AE
HM
AM/AE
PCM
RM
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6. • Branding advisor (BA) MARKETING STAFF
• Sr branding advisor(SBA)
• Stratrgic planner (SP)
• Managing director (MD)
• Art excutive (ArE) CREATIVE STAFF
• Art director (AD)
• Creative director (CD)
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7. MR
PM/CM
MR
PM/CM
BA/SBA SP
HM
MD
BA/SBA
HM
SP
PCM
RM PCM
RM
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8. (Senior) Brand Advisor Strategic Planner
– Collect internal – Collect external data
information – Aware of competitor
– Gives added value to activities
data provided by SP – Benchmarking
– Brings change – Provides strategic
– Help the brand improve informations and
it’s business and achieve guidelines to SBA
marketing &
communication goals
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9. • If you don’t know why final consumer would buy your
product in stead of your competitor’s
• if you agree that marketing your brand is important to
improve your business
• If you wish that the final consumer thinks about your
brand first and makes it his prefered one
• if you are having issues to converge into a coherent
brand communication
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10. • Then make one step forward
• You need a branding agency services
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11. Branding agency will:
• Set up your brand architecture
• Advise your marketing team in goals achievement
• Give you a homogeneous brand commiunication
• Provide you unparalelled solutions to get in touch with
your core audience
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12. HM
MR
RM
BA/SBA
PCM
PM/CM
SP
MD
EXT DATA EXT DATA
COLLECTION COLLECTION
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13. This is a portrait !
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14. www.brandeo-tn.com Join us on:
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