ICE conference 2012

1. ICE Conference 2012
18th International ICE Conference
“Innovation by Collaboration and Entrepreneurial Partnerships”
ICE 2012
You solve, I learn:
a novel approach to e-learning in
collaborative crowdsourcing
Gabriele Montelisciani
18 to 20 of June 2012
Munich, Germany
1

2. ICE Conference 2012
Summary
G. Fantoni1, R. Apreda2, D. Gabelloni2, G. Montelisciani1
1 Department of Mechanical, Nuclear and Production Engineering, University of Pisa, Italy
2Department of Energy and Systems Engineering, University of Pisa, Italy
 LILIT: an original platform able to promote innovation,
creativity and effective knowledge sharing
 PROBLEM:
Experts vs. Novices
Maintaining solvers’ motivation and participation
 APPROACH:
Raising community knowledge by
sharing solvers’ expertise
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3. ICE Conference 2012
Index
 INTRODUCTION
 RESEARCH APPROACH
 FINDINGS
 CONCLUSION
3

4. ICE Conference 2012
Introduction
 The Living Labs Experience
 Pisa Leaning Lab
o Multidisciplinary team
o Collaboration
o Meritocracy
4

5. ICE Conference 2012
Research approach
Problem Identification
 Success Factors of Crowdsourcing platforms
 Users Motivation and Stimulation
o Intrinsic Motivation
o Extrinsic Motivation
o Learning chances
o Knowledge share
 Existing platforms
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6. ICE Conference 2012
Research approach
The Leaning Lab Approach
 Meritocracy: IPR Tracking System
 You solve I learn: A step over rigid meritocracy
o The nightmare of losers
o “Learning by solving and by
seeing what other people do”
o Awareness and Interaction
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7. ICE Conference 2012
Research approach
The Collaborative Crowdsourcing Framework
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Effective equality among peers
Fairness of the reward and
protection of ideas
Discovery of hidden knowledge
Dedicated and customized
suggestions
Human-driven Machine Learning

8. ICE Conference 2012
Research approach
The Developed IT Platform
 Advanced “Forum”
 IPR
 Parser
 Knowledge Database
 Web engine
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9. ICE Conference 2012
Research approach
The “You solve, I learn” Process
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1. POSTS
2. MULTIPLE MEANINGS
3. SYNONYMS, ANTONYMS, HIPERONYMS, ETC
4. MODIFIED TEXT
5. INDEXED POSTS
6. PERCENTAGES
RATIONALES AND HEURISTICS
FORUM
PARSER
SEMANTIC
RULES
WEB ENGINE
IPR TRACKER
SHARING

10. ICE Conference 2012
Findings
Real Design Problems
 Industrial Brushes;
 Sport tools;
 Industrial Pumps;
Case study: Pen Redesign
 Users:
4 Engineering Background;
1 ICT Background;
 4 days discussion
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11. ICE Conference 2012
Findings
Case study: Pen Redesign
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TOPIC: I want to solve the problem of staining my shirt when I put my pen into my pocket. As you
know I'm careless and often I forget to close the pen and I wear it this way.
P.3 (B): with relation to a pen with spring,
I define two main states: Pen closed and
Pen Open. Let's suppose that the user
wants to fit the Pen's clip into the pocket
and not just leave the open pen into it. A
possible solution is to build a constraint
(a ring attached on the body) between
the clip and the body, so that the shirt
cannot fit between clip and body while
the pen is open. When the Pen is closed
the clip goes up so that the constraint
has no effects, the shirt can fit and the
clip can run over the pocket.
P.2 (C): I Think
that the solution
to your problem is
to never put the
pen into your
pocket. :)
P.1 (A): the pen, close to the
tip has a system that extends
when grasped. Therefore the
pen, when not grasped, has
the tip in a retracted state,
while when grasped the tip
exits. In this way I decouple
the grasping phase (the tip is
on) from the holding phase
(the tip is off). When I use the
clip I do not grasp it, when I
grasp it I do not need the clip!
;)
P.4 (B):
Why not
use a
pencil? ;)
P.9 (D): Another solution
is related to [P.2]. The
pen can be a ring around
your finger, so that you
will not need to put it into
the pocket.
P.6 (B): according to [P.1] we can think to a pen that opens automatically when grasped in a
proper spot by mean of a rubber that pushes down the ink’s tube when pressed, thanks to the
friction between rubber and ink tube surface. When the user stops writing there will be no more
pressure and the tube goes back. The friction will also reduce the pressure needed to maintain
the tip on. A proper physical constraint will permit the correct movement, avoiding the sliding in
the opposite direction while pressing. In this way there are no possibilities of Staining!

12. ICE Conference 2012
Findings
Case study: Pen Redesign
12
POST USER
HEURISTICS
EXPLAINED BY USERS DEDUCED BY THE TEAM
P.1 – Inflatable pen A Design by analogy (Crossover);
Do it in reverse (TRIZ 13)
P.2 – Not in the pocket C
P.3 – Constraint/Ring B Local Quality (TRIZ 3)
P.4 – Pencil B Paradox/Contradiction
P.5 – Sliding clip C Do it in reverse (TRIZ 13)
P.6 – Internal Rubber B Design by analogy (Crossover);
Features and functions
Feedback (TRIZ 23)
P.7 – Elastic cap D Local Quality (TRIZ 3);
P.8 – Excessive force C
P.9 – Finger ring D Segmentation (TRIZ 1)
P.10 – Overturned cap B Do it in reverse (TRIZ 13) Asymmetry (TRIZ 4)
P.11 – Shortened pen E

13. ICE Conference 2012
POST USER
HEURISTICS
EXPLAINED BY USERS DEDUCED BY THE TEAM
P.1 – Inflatable pen A Design by analogy (Crossover);
Do it in reverse (TRIZ 13)
P.2 – Not in the pocket C
P.3 – Constraint/Ring B Local Quality (TRIZ 3)
P.4 – Pencil B Paradox/Contradiction
P.5 – Sliding clip C Do it in reverse (TRIZ 13)
P.6 – Internal Rubber B Design by analogy (Crossover);
Features and functions
Feedback (TRIZ 23)
P.7 – Elastic cap D Local Quality (TRIZ 3);
P.8 – Excessive force C
P.9 – Finger ring D Segmentation (TRIZ 1)
P.10 – Overturned cap B Do it in reverse (TRIZ 13) Asymmetry (TRIZ 4)
P.11 – Shortened pen E
Findings
Case study: Pen Redesign
13

14. ICE Conference 2012
POST USER
HEURISTICS
EXPLAINED BY USERS DEDUCED BY THE TEAM
P.1 – Inflatable pen A Design by analogy (Crossover);
Do it in reverse (TRIZ 13)
P.2 – Not in the pocket C
P.3 – Constraint/Ring B Local Quality (TRIZ 3)
P.4 – Pencil B Paradox/Contradiction
P.5 – Sliding clip C Do it in reverse (TRIZ 13)
P.6 – Internal Rubber B Design by analogy (Crossover);
Features and functions
Feedback (TRIZ 23)
P.7 – Elastic cap D Local Quality (TRIZ 3);
P.8 – Excessive force C
P.9 – Finger ring D Segmentation (TRIZ 1)
P.10 – Overturned cap B Do it in reverse (TRIZ 13) Asymmetry (TRIZ 4)
P.11 – Shortened pen E
Findings
Case study: Pen Redesign
14

15. ICE Conference 2012
POST USER
HEURISTICS
EXPLAINED BY USERS DEDUCED BY THE TEAM
P.1 – Inflatable pen A Design by analogy (Crossover);
Do it in reverse (TRIZ 13)
P.2 – Not in the pocket C
P.3 – Constraint/Ring B Local Quality (TRIZ 3)
P.4 – Pencil B Paradox/Contradiction
P.5 – Sliding clip C Do it in reverse (TRIZ 13)
P.6 – Internal Rubber B Design by analogy (Crossover);
Features and functions
Feedback (TRIZ 23)
P.7 – Elastic cap D Local Quality (TRIZ 3);
P.8 – Excessive force C
P.9 – Finger ring D Segmentation (TRIZ 1)
P.10 – Overturned cap B Do it in reverse (TRIZ 13) Asymmetry (TRIZ 4)
P.11 – Shortened pen E
Findings
Case study: Pen Redesign
15
P.1 (A): the pen, close to the
tip has a system that extend
when grasped. Therefore the
pen, when not grasped, has
the tip in a retracted state,
while when grasped the tip
exits. In this way I decouple
the grasping phase (the tip is
on) from the holding phase
(the tip is off). When I use the
clip I do not grasp it, when I
grasp it I do not need the clip!
;)

16. ICE Conference 2012
POST USER
HEURISTICS
EXPLAINED BY USERS DEDUCED BY THE TEAM
P.1 – Inflatable pen A Design by analogy (Crossover);
Do it in reverse (TRIZ 13)
P.2 – Not in the pocket C
P.3 – Constraint/Ring B Local Quality (TRIZ 3)
P.4 – Pencil B Paradox/Contradiction
P.5 – Sliding clip C Do it in reverse (TRIZ 13)
P.6 – Internal Rubber B Design by analogy (Crossover);
Features and functions
Feedback (TRIZ 23)
P.7 – Elastic cap D Local Quality (TRIZ 3);
P.8 – Excessive force C
P.9 – Finger ring D Segmentation (TRIZ 1)
P.10 – Overturned cap B Do it in reverse (TRIZ 13) Asymmetry (TRIZ 4)
P.11 – Shortened pen E
Findings
Case study: Pen Redesign
16
P.1 (A): the pen, close to the
tip has a system that extend
when grasped. Therefore the
pen, when not grasped, has
the tip in a retracted state,
while when grasped the tip
exits. In this way I decouple
the grasping phase (the tip is
on) from the holding phase
(the tip is off). When I use the
clip I do not grasp it, when I
grasp it I do not need the clip!
;)
P.6 (B): according to [P.1] we can think to a pen that opens automatically when grasped in a
proper spot by mean of a rubber that pushes down the ink’s tube when pressed, thanks to the
friction between rubber and ink tube surface. When the user stops writing there will be no more
pressure and the tube goes back. The friction will also reduce the pressure needed to maintain
the tip on. A proper physical constraint will permit the correct movement, avoiding the sliding in
the opposite direction while pressing. In this way there are no possibilities of Staining!

17. ICE Conference 2012
Conclusion
More than a collector of ideas and users’ information:
 Present:
o Collection of the heuristics in a structured and liked way
o Measurement of similarity and differences between ideas
o Tracking of the evolution of concepts
 Future goal:
Application of most advanced computational linguistic
techniques in order to:
o allow the reverse engineering of solvers behaviours, strategies
and methods;
o encourage creativity and lateral thinking
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Continuous growth
of single solvers and
entire community

18. ICE Conference 2012
18th International ICE Conference
“Innovation by Collaboration and Entrepreneurial Partnerships”
ICE 2012
18
THANK YOU FOR YOUR ATTENTION
Acknowledgements
The financial support of Regione Toscana Project LILIT: I Living Labs per
l’Industria Toscana (PAR FAS REGIONE TOSCANA Linea di Azione 1.1.a.3)
is kindly acknowledged.
Website
http://www.leaninglab.org/lilit
Contact
gabriele.montelisciani@gmail.com