11. What we mean:
”People who are part of
our lives because we
know, are related to,
admire, despise, listen,
watch, read, love, hate...
Friday, October 4, 13
28. Build your graph
if you use GMail
•Go on to Yahoo.com
•Create a new account
(if you don’t have one)
•Import your GMail
Address Book to
Yahoo!
Friday, October 4, 13
29. Build your graph on
Facebook - 1
•Login to FB, click on “Home”
•Look for the “Find More
Friends” box on the right
hand column
•Enter your email address
(NOT GMail !) and password
•Click “Search Contacts”
Friday, October 4, 13
30. Build your graph on
Facebook - 2
•Click on the “..., More Friends
Are Waiting” box header
•Repeat with Skype, Outlook
contacts
Friday, October 4, 13
31. Build your graph on
Facebook - 3
•Once you entered your
credentials, a confirmation
dialog box may appear
•Click “Agree”
Friday, October 4, 13
32. Build your graph on
Facebook - 4
•Facebook will offer a
list of the people you
know who already are
on FB
•Click “Add Friends”
Friday, October 4, 13
33. Build your graph on
Facebook - 5
•Step 3 lists all the
emails FB could not
match to members.
•Click “Skip”
Friday, October 4, 13
34. Build your graph on
Twitter - 1
•Login to Twitter.com
•Click “# Discover”
•Click “Find Friends”
•Select a service and click
“Search contacts”
Friday, October 4, 13
35. Build your graph on
Twitter - 2
•The service will ask
permission
•Click “Allow access”
•Twitter will find your friends
who are already in, and you
will be given the option of
following them
Friday, October 4, 13
36. Build your graph on
Twitter - 3
•Twitter connections are NOT automatically
reciprocal
•“Follow someone” means you see what they
write
•“Someone follows you” means they see what
you write
Friday, October 4, 13
37. Build your graph on
LinkedIn - 1
•Login to Linkedin.com
•Click “Network”
•Click “Add Connections”
•Select a service, enter
creds and click “Continue”
Friday, October 4, 13
38. Build your graph on
LinkedIn - 2
•Search for
people using the
powerful
advanced
search
Friday, October 4, 13
39. Build your graph on
LinkedIn - 3
•Surprise people with
unsolicited
recommendations!
•Give endorsements
•Read the endorsements you
receive. Are these in line with
how you want to be
perceived?
Friday, October 4, 13
41. What content works best where?
• Event related
• Look for common hashtag
• Ephemeral, there-and-then
• Complaints, customer service requests (look for target handle)
• Auto post from blog
• Check-ins (way better than on Foursquare), Status updates
• Picture sharing (but don’t forget to save them elsewhere - pics are easy to
delete, problematic to move)
• Use Pages to continuously talk about something
• Use Groups to continuously talk to someone
• Anything professional related
• Very little interaction, but primary source for headhunters / recruiters
• Auto post from blog
• Be as complete as you can - use all the allowed space for profile, seek (and
give generously) recommendations and endorsements
Friday, October 4, 13
42. Effective Twitter content
•Hashtags (#) underline one important
concept
•You can follow hashtags (e.g. everybody
tweeting about #1Dconcert)
•Mentioning @someone will send them a ping
•You can D someone (send a private message) -
but only if they follow you
•You can RT a message to say you agree
Friday, October 4, 13
43. Should you have a blog?
Almost certainly NO.
...unless:
Friday, October 4, 13
44. ๏ you have a topic(s) you feel strongly about
๏ you are prepared to post on a regular basis (at least
once per week)
๏ you will write it yourself
๏ you will respond yourself
๏ you will not give access to your PR department
๏ you are not afraid to discuss
๏ you are not afraid of criticism (also unfair)
๏ any controversy you stir is far from your company’s
business
Friday, October 4, 13
