20. WHO are we targeting?
WHAT are their interests?
WHERE can we find them?
WHAT is our contribution?
HOW do we engage them?
Tuesday, November 16, 2010
21. WHO are we targeting?
WHAT are their interests?
WHERE can we find them?
WHAT is our contribution?
HOW do we engage them?
CLEARLY
DEFINED
PROFILES
Tuesday, November 16, 2010
22. WHO are we targeting?
WHAT are their interests?
WHERE can we find them?
WHAT is our contribution?
HOW do we engage them?
DEVELOP
A GOOD
SEARCH
SEED
Tuesday, November 16, 2010
23. MAP &
MONITOR
COMMU
NITIES
WHO are we targeting?
WHAT are their interests?
WHERE can we find them?
WHAT is our contribution?
HOW do we engage them?
Tuesday, November 16, 2010
24. HAVE WE
GOT ONE?
WHO are we targeting?
WHAT are their interests?
WHERE can we find them?
WHAT is our contribution?
HOW do we engage them?
Tuesday, November 16, 2010
25. THEIR
SANDBOX,
THEIR
RULES
WHO are we targeting?
WHAT are their interests?
WHERE can we find them?
WHAT is our contribution?
HOW do we engage them?
Tuesday, November 16, 2010
38. TI SEI CHIESTO:
• Ho identificato il mio target online, le caratteristiche, gli
orientamenti?
• Ho messo a punto un contenuto rilevante per
comunicare con gli utenti anche fuori dal mio sito?
• Sono pronto ad accettare regole non mie?
Tuesday, November 16, 2010