2. Topics
 Background
 What is Pinterest
 Stats and the Buzz
 Getting Started
 How to use it
 Wrap-up
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3. Background
 Development of Pinterest began in December 2009, and
the site launched in March 2010, used to be on an
invitation only basis, but no more.
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4. PinterestCo-Founders
Ben Silbermann
and Evan Sharp:
“We wanted to
create a place
where you can go
to upload or
collect things on
the web and
simply organize it
the way you want
to.”
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5. What is it?
 Pinterest is a “virtual pinboard” that lets people
share anything and any topic on the web that they
find interesting and beautiful – e.g., pictures,
quotes, recipes, etc.
 Conceptually similar to social bookmarking sites.
 Content is organized in “Boards” and organized in
categories.
 Each piece of content is called a “Pin”
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6. Examples of Pins
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7. What is it?
 People can “like” your pins and they can “repin”
them on their boards, comment on them and
share on Facebook and Twitter.
 You can follow people and they can follow you.
And they can just follow one of your boards if
they choose.
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8. Pinterest is one of the largest social media networks on
the web. The network saw +4377% growth between May
2011 and May 2012.
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9. In the news…
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10. TechCrunch, 2012
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13. Mashable, 2012
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14. What are people pinning?
Mashable, March 2012
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15. Pins by Method
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16. Getting Started
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53. Analytics for Business Page
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54. Pins
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58. Add Pinterest Icon to your website
http://pinterest.com/about/goodies/
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63. Engaging on Pinterest
 Build your brand out, share interesting and relevant
content, create engagement
 Add products with prices to drive awareness
 Service businesses can create postings with infographics
that contains useful information or a graphic with a quote
 Post videos (hosted on YouTube)
 Add links to your pins’ descriptions giving your business
the benefit of your links carrying over with your pins
when users re-pin them
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64. Engaging with Pinterest
 Run competitions where the winner is the user who pins
the best pictures or has the Pinterest board with the best
collection of pins.
 Run offers - Pin images of offers, giveaways, discounts
from your website and detail your offer in the description,
or you can create images exclusively for Pinterest where
everything about the offer is written on the image.
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65. Engaging with Pinterest
 So make sure you add at one or more shareable image to
every page of your website so your readers get to choose
their favorite image to pin.
 Find the most shared images on Pinterest and get to
know who’s sharing them. You need to do this regularly to
improve your own Pinterest marketing strategy.
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75. http://woobox.com/pinterest
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77. Monitor Your Google Analytics
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78. Thank You!
Bridget Gibbons
bridget@gibbonsdigital.com
Gibbonsdigital.com
@gibbonsdigital
fb.com/gibbonsdigital