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Shopping Insights Case Study
- 1. LEGO Online Shopping Insights Gillian Hu © All work, writings, ideas, designs, methods recorded in this document are the proprietary intellectual property of the author. They are conceived, created, developed, and written for the sole purpose of satisfying the requirement of employment application of Consumer Insights position at LEGO System Inc. US. Reproduction and distribution of this work should be approved by the author in advance. This plan is written for both US and Germany. The assumption is that research in both countries will be executed in parallel. All slides apply to both countries unless indicated otherwise.
![Research Plan At-A-Glance by Gillian Hu ,[object Object],[object Object],[object Object],[object Object],[object Object],Approach Description Key Factors in Design Key Questions to be answered Review sales data and industry trend (2 wks) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Qualitative (8 weeks – overlap by 1 wk w/ review) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Quantitative (10 weeks - overlap w/ Qualitative for 2 weeks) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)