Rules of Engagement Powerpoint

1. CHAPTER 4:
RULES OF ENGAGEMENT
FOR SOCIAL MEDIA
BY: GINA LAMPASONA

2. SOCIAL MEDIA MARKETING
Interruption Marketing
 Interrupt people and demand
their attention
 TV Advertising
 Magazine Ads
 Billboards
 Pop-ups
 Radio Ads
Permission Marketing
 Costumers consent to being
marketed
 Opting into email newsletter
 Following an account on
Twitter
 Sign Up for Text Message
Alerts

3. You are Running for Office!
The mailings, handouts, TV ads, and radio promos. A ton of interruption
marketing that seems to be synonymous with election time. Is it worth it?
Over 6 billion dollars have been spent nationwide in the past elections.
If you were running for office, how would you promote yourself? Ideally, you

4. PASSIVE VS. ACTIVE
Passive: Search, Listen, Respond
New Members of Social Media
 Active : Create and Engage
Engage in Conversation

5. How many Ad’s are we Exposed to a Day?
1,518 exposures per day for a family of four
76 noticed exposures
560 whether noticed or not
285 for men, 305 for women
117 to 285 for men, 161 to 484 for women
600-625 potential exposures (whether
noticed or not); 272 are from TV, radio,
magazines and newspapers
American Association of Advertising Agencies

6. PARC
Participatory Authentic
Resourceful Credible

7. SOCIAL MEDIA STRUGGLES
Walmart
 Paid
Bloggers
American Airlines

8. Rule 2:
Don’t Be a
Dirty
Spammer
Rule 3: Assume
People Don’t Care
about the Product
Rule 4:
Have a
Personality
Rule 1:
Use Social
Media as
Intended
Rule 5: Provide
Context when
Seeking
Connections
Rules of Engagement

9. Rule 6:Be
Transparent
Rule 7: Talk
about the
Topic
Rule 8:
Social Media
profiles are
not
Billboards
Rule Be
Nice
Share a Coke Thank You
Share a Coke

10. ETHICAL SOCIAL MEDIA
MARKETING
Honesty
Fake Likes on FB
 Privacy
Respect
Home Depot
 Responsibility
 Acknowledge
 Apologize
 Act
Boston Bombing

11. Global Social Media
 Avoid Making Native
Jokes
 Do NOT Dumb Down
Material
 Use Translation Engines

12. Thank You!