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Thriving in a MOBILE World




  CoreNet GLobal Summit ORLANDO
 @GinaSchreck        #CNGOrlando
Let’s Chat
 Current Mobile Landscape

 What Keeps You Tied Down?

 Mobile Challenges

 Tools to keep you on the Road

 Mobile Apps


@GinaSchreck                     #CNGOrlando
Current Situation
Current Situation
The MOBILE Situation
The Mobile Situation

TALKING is 5th Most Popular

64% of mobile phone time is
spent on apps (Nielsen 2012)

Adults spend more media time
on mobile than newspapers and
magazines combined (eMarketer December 2011)

On average, it takes 90 minutes to respond to an email, but 90 seconds
to respond to a text message (CTIA)
Other Trends
Other Trends
Powerful Computers in our Pockets
Other Trends
Powerful Computers in our Pockets

Always On-Connected 24/7
Other Trends
Powerful Computers in our Pockets

Always On-Connected 24/7

Geolocation
Other Trends
Powerful Computers in our Pockets

Always On-Connected 24/7

Geolocation

Time on 3rd Screen
Other Trends
Powerful Computers in our Pockets

Always On-Connected 24/7

Geolocation

Time on 3rd Screen

Voice
What Keeps You Tied Down?
What Has Your Mobile
Phone Killed?
What Has Your Mobile
Phone Killed?
 Wrist Watch

 Paper Books

 Cameras

 Training Manuals

 GPS for Car

 Greeting Cards
What Has Your Mobile
Phone Killed?
 Wrist Watch        Credit Cards

 Paper Books        TV Remote

 Cameras            Notebooks

 Training Manuals   Alarm Clock

 GPS for Car        Maps

 Greeting Cards     Newspapers
What Has Your Mobile
Phone Killed?
 Wrist Watch         Credit Cards
           Pay Phone
 Paper Books         TV Remote
           Yellow Pages
 Cameras             Notebooks
           Land Line Phone
 Training Manuals    Alarm Clock
           Training Manuals
 GPS for Car         Maps
           CASH
 Greeting Cards      Newspapers
           DVDs & CDs
People Want to Participate
The’ve Gotta Share
The’ve Gotta Share
Embracing This New
     WORLD
Managing It All




@GinaSchreck                     #CNGOrlando
Hardware

Smart Phones/Tablets

Mifi or Mobile Hotspot

Mophie or Spare Chargers

Blue Tooth Keyboards

Headset
Apps Apps Apps




Protection         Zite or Flipboard

  Prey             EverNote

  Find My iPhone   Sign-N-Send
What’s Over the Horizon
Just Laugh
Gina@SynapseConnecting.com
Twitter @GinaSchreck
LinkedIn - Gina Schreck
www.SynapseConnecting.com
19

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Thriving in a mobile world CoreNet Orlando Leadership Series

Notes de l'éditeur

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  16. NOT YOUR WAY……THEIR WAY!!! NSA\n\nOne of the biggest shifts that I see is that people want to PARTICIPATE. Consumers expect YOU to participate. They are not satisfied with you just sending out postcards or running ads –that they skip over while watching their recorded shows. They want to get to know you…then they will like you and trust you…and only THEN will they buy from you. \n\nSo lets look at how you can use these tools to participate~ \n\nWhere are your customer’s participating?\n~Service Magic \n~Angies List\n
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  24. HAKUNA MATATA\n
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