Understanding the changing and evolving digital and mobile environment is critical to todays business leader. This presentation explored some of the trends, challenges and then ideas for working successfully in a mobile world.
6. The Mobile Situation
TALKING is 5th Most Popular
64% of mobile phone time is
spent on apps (Nielsen 2012)
Adults spend more media time
on mobile than newspapers and
magazines combined (eMarketer December 2011)
On average, it takes 90 minutes to respond to an email, but 90 seconds
to respond to a text message (CTIA)
15. What Has Your Mobile
Phone Killed?
Wrist Watch
Paper Books
Cameras
Training Manuals
GPS for Car
Greeting Cards
16. What Has Your Mobile
Phone Killed?
Wrist Watch Credit Cards
Paper Books TV Remote
Cameras Notebooks
Training Manuals Alarm Clock
GPS for Car Maps
Greeting Cards Newspapers
17. What Has Your Mobile
Phone Killed?
Wrist Watch Credit Cards
Pay Phone
Paper Books TV Remote
Yellow Pages
Cameras Notebooks
Land Line Phone
Training Manuals Alarm Clock
Training Manuals
GPS for Car Maps
CASH
Greeting Cards Newspapers
DVDs & CDs
NOT YOUR WAY……THEIR WAY!!! NSA\n\nOne of the biggest shifts that I see is that people want to PARTICIPATE. Consumers expect YOU to participate. They are not satisfied with you just sending out postcards or running ads –that they skip over while watching their recorded shows. They want to get to know you…then they will like you and trust you…and only THEN will they buy from you. \n\nSo lets look at how you can use these tools to participate~ \n\nWhere are your customer’s participating?\n~Service Magic \n~Angies List\n