Discover the basics you must consider before engaging in a social media strategy. In this presentation you learn how to implement a strategy, which social media sites work best for B2B sales and which steps will yeild the best results.
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Qsg to social media for marketing gc 45_minversion
1. Quick Start to Social Media for
Marketing
October 11, 2012
2. CompTIA Channel Training
About CompTIA
CompTIA is the voice of the world's information technology industry. As a non-profit
trade association advancing the global interests of IT professionals and companies, we
focus our programs on four main areas: education, certification, advocacy and
philanthropy.
3. TODAY
1. Role of Social Media in Your Business
2. Before You Begin
3. Strategy
4. Which Tools Matter and Why
5. Measuring Results
4. WHO USES SOCIAL MEDIA ANYWAYS?
•53% of SMB use social media
•19% use FaceBook
•15% use LinkedIn
•4% use Twitter
•68% outsource SM
•23% have a public-facing blog
•33% say they have metrics in place to rank social media ROI
•88% believe exposure is the greatest advantage of using SM
Those who don’t use social media…
•24% say they do not have the time
•14% say they don’t know enough
Source: “99 New Social Media Stats for 2012”, The Social Skinny,
by Cara Pring, May 10, 2012.
7. 6 MOST IMPORTANT QUESTIONS
TO ASK!
1. Which social media sites do most of my customer use?
2. What do my clients talk about and post on social media?
3. How do you typically communicate to clients about news, issues and
updates? Could a social media tool be added to the mix?
4. Which communication could reach a larger audience via social media?
5. How would I use social media to cultivate current client relationships to
create a degree of "stickiness" to our services?
6. How can I use social media as a tool for boosting my search engine
rankings to drive clients to my website?
18. WHY TWITTER?
INFLUENCE
GOAL
FOLLOW TRENDS
REAL-TIME
COMMUNICATION
RECIPROSITY
19. Tweet! Tweet!
# @ • Tweet news, blogs, announcements in
140 characters or less
REAL-TIME COMMUNICATION
• Apply @ to mention other people’s
names & get mentioned
RECIPROSITY
• Use # hashtags to get your tweet
grouped in a search by common topic
or to follow the trends of others.
FOLLOW TRENDS
• Tweet, retweet and be retweeted.
INFLUENCE
28. SETTING EXPECTATIONS
• What should you expect?
– Once won‘t do it
– Schedule time
– Find internal champions
29. 6 KEYS TO SUCCESS
• Build an Editorial
Calendar
• Blog
• Keyword Analysis
• Consider Video
• Be Consistent
• Measure
30. CONNECT WITH ME
Ginger Clay
ginger@4-profit.com
Blog: marketinginfluencers.blogspot.com
Twitter: @ 4-ProfitWay
Notes de l'éditeur
What is a blog? A simple content management system. A multi-channel distribution service. A Web site on steroids.
The Zen of Social Media Marketing by: Shama Hyder Kabani Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business By: Ann Handley (Author) & C.C. Chapman