Content as Conversation
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Slides from a short talk at The Big Redux, local IxDA conference, Maryland, April 2011. Based on my book on writing for the web, Letting Go of the Words -- Writing Web Content that Works
![Content as Conversation Janice (Ginny) Redish, Ph.D. Redish & Associates, Inc. Bethesda, Maryland 301 − 229 − 3039 [email_address] www.redish.net Silver Spring, MD April 30, 2011](https://image.slidesharecdn.com/redishreduxdc411-110522165522-phpapp02/85/Content-as-Conversation-1-320.jpg)
![Tell your latest web story ,[object Object],[object Object],[object Object],To satisfy their goals Content Information To do a task ,[object Object],[object Object],[object Object],[object Object],Flickr cc photo by russelljsmith](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Content as Conversation
- 1. Content as Conversation Janice (Ginny) Redish, Ph.D. Redish & Associates, Inc. Bethesda, Maryland 301 − 229 − 3039 [email_address] www.redish.net Silver Spring, MD April 30, 2011
- 3. Navigation and search are critical
- 4. Good, clear design is critical
- 5. Technology that works is critical
- 6. But they all support the content
- 10. Imagine the conversation as you design Which link should we click on? Flickr cc photo by Mr.Thomas
- 12. Old CDC page; CDC has revised this and most other health information, following the content as conversation model.
- 13. http://familydoctor.org Don't hog the conversation. Take turns Headings are the site visitor's turns in the conversation.
- 15. Did you say something like this? If you are importing yams, [someone] must fumigate them when they arrive at the port of entry. To fumigate yams, [someone] must use this procedure: Clark and Haviland, Comprehension and the given-new contract, In R. Freedle (Ed.), Discourse production and comprehension , 1975, Erlbaum, 1-40. Set the context first new context = given, known then
- 16. Answer your site visitors' questions Flickr photo by pedrosimeos7 Oh! I think I like that bag, but I wonder…
- 18. Talk to your site visitors
- 22. Think "conversation." Write conversations. Facilitate conversations. Evaluate through conversations. ✔ ✗
- 23. Morgan Kaufmann / Elsevier, 2007 Ginny Redish [email_address] 301 229 3039 Thank you
Notes de l'éditeur
- Clark, H., and Haviland S., 1975, Comprehension and the given-new contract. In R. Freedle (Ed.), Discourse production and comprehension , Erlbaum, 1-40.