A comprehensive analysis of FM radios on Social media.

1. on social media
and a competitive analysis with
Period of analysis : Sept 14 to Sept 28, 2012

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3. Radio Mirchi has the most stronghold
among teenagers
Radio Mirchi Radio City Red FM
0% 20% 40% 60% 80%
13-17
18-25
26-35
36-45
45+
AgeinYears
Big FM
0% 20% 40% 60%
13-17
18-25
26-35
36-45
45+
AgeinYears
0% 20% 40% 60% 80%
13-17
18-25
26-35
36-45
45+
AgeinYears
0% 20% 40% 60%
13-17
18-25
26-35
36-45
45+
AgeinYears
0% 20% 40% 60%
13-17
18-25
26-35
36-45
45+
AgeinYears
Fever FM
While Radio Mirchi has the highest number of teenagers, Radio City has the the most matured audience
compared to other players. Big FM has an equal mix of both teenagers and the young adults.
13-17 years
Teenagers
18-25 years
Youths
26-35 years
Youths
45+ years

4. Radio Mirchi
31%
Red FM
23%
Radio City
22%
Big FM
14%
Fever
FM
10%
Global share of voice among various players
369
525
797
Conversations
840
Conversations
1129
Conversations
Fever FM
Big FM
Radio City
Red FM
Radio Mirchi
Radio Mirchi has the highest share of voice among all players across various
social media channels combined
0 500 1000 1500
Customsite
News
Video
Blogs
Twitter
Facebook
Facebook is the most preferred medium
among all players

5. Radio Mirchi Radio City Big FM Red FM
FACEBOOK
47%
TWITTER
34%
BLOGS
16%
NEWS
2%
FLICKER
1%
FACEBOOK
78%
VIDEOS
8%
TWITTER
7%
BLOGS
6%
NEWS
1%
TWITTER
40%
FACEBOOK
35%
BLOGS
21%
NEWS
4%
FACEBOOK
52%
TWITTER
35%
BLOGS
11%
NEWS
2%
FLICKER
0%
BLOGS
51%FACEBOOK
24%
TWITTER
24%
NEWS
1%
Fever FM
47% Facebook 78% Facebook 40% Twitter 52% Facebook 51% Blogs
Facebook
Facebook
Facebook
Facebook
Facebook
Twitter
Twitter
Twitter
Twitter
Twitter
Blogs
Blogs
Blogs
Blogs
Blogs
Videos
Videos
Videos
Videos
Videos
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Radio Mirchi
Radio City
Big FM
Red FM
Fever FM
Facebook Twitter Blogs Videos Flickr News
Channel affinity among players
Radio City has a strong presence on Facebook while Fever FM has a strong presence in Blogs

6. 29%
15%
18% 19% 19%
0%
5%
10%
15%
20%
25%
30%
35%
Radio
Mirchi
Red FM Big FM Radio
City
Fever
FM
Mumbai
31%
22%
10%
25%
13%
0%
5%
10%
15%
20%
25%
30%
35%
Radio
Mirchi
Red FM Big FM Radio City Fever FM
Delhi
City wise Social Media Ranking*
In Mumbai, Radio Mirchi ranks high. The share of social media is distribute equally among the rest. In
Delhi, Radio Mirchi is the clear number 1 while Radio City and Big FM are close second and third.
1 2 23 1 23
*Ranking is based on locations where listeners are talking

7. 38%
12% 12%
26%
12%
0%
5%
10%
15%
20%
25%
30%
35%
40%
Radio
Mirchi
Red FM Big FM Radio
City
Fever FM
Bangalore
3%
65%
0%
9%
24%
0%
10%
20%
30%
40%
50%
60%
70%
Radio
Mirchi
Red FM Big FM Radio City Fever FM
Kolkatta
City wise Social Media Ranking
30%
0%
40%
30%
0%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
Radio
Mirchi
Red FM Big FM Radio City Fever FM
Chennai
51%
3%
33%
8%
5%
0%
10%
20%
30%
40%
50%
60%
Radio
Mirchi
Red FM Big FM Radio
City
Fever FM
Hyderabad
1 2 333 3 21
2 21 1 32
Red FM has a monopoly like status in Kolkatta

8. Aftr listening 2 show of Dhvanit on Radio Mirchi this mrng, I take my words back on Barfi! Barfi!
RT @ShahidzDeewani: @vivek_oberoi looved ur interview on Radio Mirchi..hahaha "hey my
friends call me lucky..whats ur number?" so funny; ...
chupulu kalasina subhavela enduku neke paravashamu...listening to radio mirchi :D
Listen to Radio Mirchi Rajkot 98.3 FM today between 5 to 5.30p/m interview of my sister Gatha Pota.. as a
singer .. she wil perform a song.. too.. enjoy..!!!
Listen to...
Had a gr8 session with RJ.NEEL at radio mirchi studio... please do listen me today evening between 5-6 pm ...
only on radio mirchi ,98.3 fm ... itsssss hottttttt..... :) :) :) :)
Start listening to Radio Mirchi on your iPhone now http://t.co/bjPPILVN
@itisprashanth listen to what Raja sir says about teaching music on radio mirchi. Comes sometimes. Same
concept
Catch the music premier of 'Denikaina Ready' at Radio Mirchi 98.3.
Listening to...
are you guys listening to Radio Mirchi online http://t.co/9lBI0Ri0? #Tell me
Listening to RJ Safia on Radio Mirchi #Jaipur. Celebrating birthday week of the Nightingale of India, Lata
Mangeshkar. #TreatToEars
Sharing is caring, caring is loving. I am loving each and every single person specially to my best pal who always
listens Radio Mirchi with me. :).
@RujoomQ listening to radio mirchi I guess :)
Listening to Radio Mirchi whilst doing work helps a lot! :D
Is listening to Radio Mirchi 98.3 FM .... Taal se Taal mila .......
Call to listen
Great session.
Please listen
Call to listen
start listening..
opinion influencer
Brand Affinities: How do they relate to the brands?
listening to..
Asking friends
Treat to Ears!
Whatcha doin?
listening hindi songs,,,,,,,,, radio mirchi live.......... hehehe
Helps at work a lot
Which songs?
Loving
Loved Interview
:)
my Fever gone now Feeling much Better and tuned 98.3 radio mirchi enjoying d song Boom Boom ...Boom ...@Post Fever..

9. @Be_Murfy Haha! Radio Mirchi spammed with Old songs...
Amazing selection of songs today on Radio Mirchi Online, thanks to #Lata! http://t.co/ByhSGFbp
@gvprakash @dhananjayang thaandavam 3 songs in top 20 radio mirchi. Congrats to thaandavam team:)all
the best onceagain for mega hit
Girl gang at radio mirchi!! No wonder dey said "its hot" : P http://t.co/o7DgZfjc
rani-mukherjee at-radio mirchi event 2012
Celeb Visits
Vivek Oberoi spotted at Radio Mirchi promoting new film Kismat Love Paisa Dilli!|
RADIO MIRCHI 98.3 FM INDIA'S MOST famous FM station of INDIA. Radio Mirchi plays most fantastic music
tracks. HINDI MUSIC tracks add sensation to your mind and make you feel refreshing...... so stay tuned and start
listening to music.
praises
Rani Mukherjee
Vivek Oberoi
Not so...
Spammed
Radio Mirchi... how can u do that... fuhget it !!Whatever!!
Brand Affinities: How do they relate to the brands?
Most Famous
Its Hot!!
Amazing song selection
Congrats to friends
Innovative advertising and marketing Spicing up a promotion Radio Mirchi's very hot new method of spreading
consciousness about its breakfast route Hello Mumbai used an impossible vehicle.
Innovative Advert..

10. Shreya
Ghosh
5%
Katrina Kaif
8%
Vivek Oberoi
30%
Rani
Mukherjee
57%
Vivek Oberoi promotes film KLPD at Radio Mirchi
FM Studio http://t.co/Kwjs6Kv0rani-mukherjee at-radio mirchi event 2012
click here for more pic --... http://t.co/
7OLboBo5
@socialdhabba: Rani Mukerji promotes her
'Aiyyaa' at 98.3 FM Radio Mirchi studio http://
t.co/BOFqgnzr @RaniMukhWorld
Rani mukherjee hot and beauty stills at RADIO
MIRCHI: http://t.co/zQhxjqan
Rani Mukherjee At Radio Mirchi Photos http://t.co/
5bfWi1ZH via @cine_central
Rani Mukherjee at Radio Mirchi and Red FM. More
pictures at http://t.co/iiD9yT9U http://t.co/XaHLsmE9
@shreyaghoshal Unplugged daykho #np in radio
mirchi , listening to ur interview :)
Shreya Ghoshal @Radio Mirchi Kolkatta
RT @ShahidzDeewani: @vivek_oberoi looved ur
interview on Radio Mirchi..hahaha "hey my
friends call me lucky..whats ur number?" so
funny; ...
Vivek Oberoi spotted at Radio Mirchi promoting
new film Kismat Love Paisa Dilli!| Read more...
http://t.co/EoWorZDi http://t.co/75mHAo8Z
I uploaded a @YouTube video http://t.co/H77oMhE1
Vivek Oberoi at Radio Mirchi Studio for KLPD.
@vivek_oberoi it is the first time iv met you for klpd
promotion at radio Mirchi. Dude you are so sweet, you so
deserve a great career.
Hemal Pandya shared Katrina Kaif The Queen Of Heart's album:
Katrina Performing At Airtel Radio Mirchi Award 2011.
Junaid Butt shared Katrina Kaif The Queen Of Heart's album:
Katrina Performing At Airtel Radio Mirchi Award 2011.
Rani Mukherjee at Radio Mirchi Studio Vivek Oberoi at Radio Mirchi Studio
Airtel Radio Mirchi Award 2011
Shreya @ Radio Mirchi, Interview
Celebrity effect: Rani Most influential
Rani Mukherjee’s visit to Radio Mirchi studio for the promotion of her upcoming
movie “Aiyyaa’ generated the maximum number of buzz and Rani generates the
maximum number of buzz around the brand.

11. For more details
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Vang Lian heads the research team at Simplify360.
Simplify360 Research provides consumer insights based
on social media data and provides strategy for digital
marketing solution to clients.
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