12. Product
WIDTHis considered NARROW if it has
few product lines.
A company’s
Which benefits the company by
being simple, cost efficient,
consistent, and puts an ease on
management.
13. For Example
Pedigree could be considered
to have a narrow product width
because its product line is only
food for dogs.
16. Product
WIDTHis considered BROAD with the
more product lines it has.
A company’s
Which benefits the company by
appealing to more markets and
adding competitive advantages.
17. For Example
Johnson & Johnson have a
broad product width because
they have a many product lines
including nutritional snacks,
first aid and skin care products.