2. • Russian photographer , sculptor and graphic designer.
• initially a painter but moved onto photography as a way of
searching for a new visual language that expressed the new
visual culture emerging in mid 1920s.
• Created a set of three canvases to represent the end of art for
him "I reduced painting to its logical conclusion and exhibited
three canvases: red, blue, and yellow. I affirmed: this is the
end of painting."
3. Photography 1923
• Modern, objective, apparently free from the influence of
bourgeois subjectivity. Photography showed that it could play
its part in the dictatorship of the proletariat.
• Often shot his subjects from odd angles e.g Low angle and
high angle shots. This shocked the viewer and postponed
recognition
4. • His images eliminated unnecessary detail, emphasized
dynamic diagonal composition, and were concerned
with the placement and movement of objects in space.
5. Photomontage
• Suppressed their individuality and combined their
energies by cutting, pasting, re-touching and rephotographing them to create dizzying visions of the
future.
White Sea Canal, 1933
7. Franz Ferdinand’s You Could Have It So Much Better
album artwork, Saks Fifth Avenue ad campaign (2009)
and The Ex’s Dutch Punk album cover
Notes de l'éditeur
Many considered a joke or a prank to make a fool out of the critics and public He moved onto furniture design, poster, book & typographic design, believing these forms of art to be more effective is communicating the messages of the soviet union
“One has to take several different shots of a subject, from different points of view and in different situations, as if one examining it in the round rather than looked through the same key-hole again and again.”
Interested in the photomontages made by the germandadaist he began experimenting with found images and then began to use his own photographs. His first published photomontage was Mayakovsky’s poem, “About This,graphic design work achieved much of it’s clarity and directness from his utilization of letters of the alphabet and elements taken from photographs, staying in a flat dimension of space with a limited color palette of only black, red, white and greys.
Rochenko designed a magasine called 'USSR in Construction'. it was a showcase of political propaganda glorifying the achievements of the Soviet system. The canal would be built by criminals and other social undesirables who would be rehabilitated through labour
