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1 of 45
Draft 5 – ancillary
photos anD eDiting
      trials
trial: 1
testing the concept
trial: 2
costume
•   The actors will be wearing these t-shirts with different social media logos
    on them, and some text below explaining the site.




                          •   The person running away from social media will
                              wear this chequered shirt as they are popular
                              amongst youth and our target audience will be
                              able to relate.
actors
actors
location

•   We chose a location with grass and greenery as it was neutral and
    not distracting from the actors/concept.
Double page spreaD



•   These photos were poor as there was too much awkward spacing and the
    purpose of the people behind was not clear as they were out of focus.




    •   Doesn’t look like person is being chased, so the whole concept is lost.
newspaper aDvert
•   Framing is poor and different in            •   The lighting is too dark and
    each photo.                                     text on shirts is not readable.




    •   The wires and brick colours are distracting and       •   Not enough room for
        take away from the image.                                 the logo.
newspaper aDvert

  Seductive:   Fighting:
trial: 3
Double page spreaD
•   Too
    far
    away.


                                                    •     Out of
                                                          focus.




      •     Too much awkward space.   •   Poor framing.
Newspaper aDvert




•   The framing is        •   Awkward
    poor as the side          framing at
    of her arm is cut         the top.
    off.
Newspaper aDvert




          •   The tennis court in the
              background is too
              distracting from the image
              and pulls away focus from
              the concept.
Newspaper aDvert
•   The framing           •   Too much
    leaves enough             shadow.
    room for the
    channel 4 logo.




                         •    Too much
•   However the               sunlight.
    wires are too
    distracting.
Newspaper aDvert
Fighting concept:




 •   Background too cluttered and       •   No room for the logo.
     distracting.




                                    •   Awkward spacing.
Newspaper aDvert
‘Seductive’ concept:
trial : 4
Double page spreaD



•   Poor framing.          •   Cant see t-shirt and they don’t look like they are
                               chasing the person.




    •   Too much sunlight in the corner takes away from the image/concept.
Double page spreaD



•   It is not clear what the t-shirts have on them.

                                                      •   Poor framing, face
                                                          is cut off.
Double page spreaD




  •   Too much sunlight.
Newspaper aDvert
Newspaper aDvert


             •   The wall appears
                 to be a different
                 colour in the
                 second batch due
                 to lighting.
Newspaper advert




•   The green grass at the bottom creates a contrast which distracts from the image.
trial : 5
New locatioN – trial
           5
• After looking over the photos we realised the location wasn’t
  working.

• The wires and poles on the fence were too distracting.

• The greenery in the background represented nature too much.

• So we decided to go with a plain brick wall and concrete floor.
props
•   We decided to
    make signs
    saying ‘Pick Me’
    for the actors to
    hold in the
    newspaper
    advert


•   This will
    emphasis that
    social media is
    manipulative, to
    the audience.
double page spread
Layout: Centre of the page




•   We decided to try putting the person running away, in the centre and the chasers
    behind for a more dynamic layout.
iNdesigN trial
    •     Black sub-title looks
          plain.                       •   Too much awkward space.




•       Too                                        •   Text clashes
        distracting                                    with light
        from image.                                    background.




•       People too close
        together.
double page spread
double page spread
double page spread
double page spread
double page spread
FiNal choseN photos
•   We narrowed it down to these three photos because:


-   They had the best framing.
-   Place for title and sub-title
-   Place for text
-   Logos on t-shirts were clear
Trial on indesign
•   Title on bottom right corner didn’t   •   This fact box made the page look too
    work as it got lost in the image.         cluttered and was distracting.




                                          •   We decided to replace the box
     •   Dark blue font was too               with the heading.
         distracting.
Trial on indesign
    •    We altered the background on Photoshop and got rid of the blue door.
    •    We also made the wall a more pale colour to stop it dominating the image.




•       Dark blue sub-title                    •   Light blue sub-title

                                                                     •    Blue drop cap.
newspaper adverT
ediTing on phoToshop
•   After looking over the newspaper advert images, we saw that the colours of the
    background were too bold and distracted you from the image and took away
    from the concept.


•   To fix this problem we edited the images on ‘Photoshop’.


           •    We altered the colour of the brick wall.




                                                                        •   We lightened
                                                                            the bottom of
                                                                            the image.

      Before:                                          After:
newspaper adverT
Logo placement:

•   We tested out the logo placement by putting at the top, middle and bottom.




•   We decided in the centre worked best and this is
    also wear channel 4 usually place it.
newspaper adverT
Orange Channel 4 logo:




•   As we decided to go with an orange box for the information on the group photo
    and the titles on the double page spread, we tried out the same colour logo.
newspaper adverT
White Channel 4 logo:




    •   We then also tested out a white logo, however this would have to go with a
        white box for the text as channel 4 always match them.
newspaper adverT
White Channel 4 logo:




   •   Finally we tried out a black logo.
   •   We decided to go with black as our text box is orange, and black worked
       best of all the colours.
   •   White and orange was too distracting from the image.
people, cosTumes, props
     and locaTion
Actors/people:   Gledis, Kaya, Rahel, Abigail, Maria, Debbie, Qauana, Luara,
                 Nichole and Machala

Costume:         The people chasing: T-shirts with logos




                 Person being chased: Chequered shirt




Props:           ‘Pick Me’ signs – trial : 5


Locations:       Trials: 1-4 : Grass area
                 Trial: 5 : Brick wall (tennis court)

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Draft 5 - Social Media Campaign Photos

  • 1. Draft 5 – ancillary photos anD eDiting trials
  • 5. costume • The actors will be wearing these t-shirts with different social media logos on them, and some text below explaining the site. • The person running away from social media will wear this chequered shirt as they are popular amongst youth and our target audience will be able to relate.
  • 8. location • We chose a location with grass and greenery as it was neutral and not distracting from the actors/concept.
  • 9. Double page spreaD • These photos were poor as there was too much awkward spacing and the purpose of the people behind was not clear as they were out of focus. • Doesn’t look like person is being chased, so the whole concept is lost.
  • 10. newspaper aDvert • Framing is poor and different in • The lighting is too dark and each photo. text on shirts is not readable. • The wires and brick colours are distracting and • Not enough room for take away from the image. the logo.
  • 11. newspaper aDvert Seductive: Fighting:
  • 13. Double page spreaD • Too far away. • Out of focus. • Too much awkward space. • Poor framing.
  • 14. Newspaper aDvert • The framing is • Awkward poor as the side framing at of her arm is cut the top. off.
  • 15. Newspaper aDvert • The tennis court in the background is too distracting from the image and pulls away focus from the concept.
  • 16. Newspaper aDvert • The framing • Too much leaves enough shadow. room for the channel 4 logo. • Too much • However the sunlight. wires are too distracting.
  • 17. Newspaper aDvert Fighting concept: • Background too cluttered and • No room for the logo. distracting. • Awkward spacing.
  • 20. Double page spreaD • Poor framing. • Cant see t-shirt and they don’t look like they are chasing the person. • Too much sunlight in the corner takes away from the image/concept.
  • 21. Double page spreaD • It is not clear what the t-shirts have on them. • Poor framing, face is cut off.
  • 22. Double page spreaD • Too much sunlight.
  • 24. Newspaper aDvert • The wall appears to be a different colour in the second batch due to lighting.
  • 25. Newspaper advert • The green grass at the bottom creates a contrast which distracts from the image.
  • 27. New locatioN – trial 5 • After looking over the photos we realised the location wasn’t working. • The wires and poles on the fence were too distracting. • The greenery in the background represented nature too much. • So we decided to go with a plain brick wall and concrete floor.
  • 28. props • We decided to make signs saying ‘Pick Me’ for the actors to hold in the newspaper advert • This will emphasis that social media is manipulative, to the audience.
  • 29. double page spread Layout: Centre of the page • We decided to try putting the person running away, in the centre and the chasers behind for a more dynamic layout.
  • 30. iNdesigN trial • Black sub-title looks plain. • Too much awkward space. • Too • Text clashes distracting with light from image. background. • People too close together.
  • 36. FiNal choseN photos • We narrowed it down to these three photos because: - They had the best framing. - Place for title and sub-title - Place for text - Logos on t-shirts were clear
  • 37. Trial on indesign • Title on bottom right corner didn’t • This fact box made the page look too work as it got lost in the image. cluttered and was distracting. • We decided to replace the box • Dark blue font was too with the heading. distracting.
  • 38. Trial on indesign • We altered the background on Photoshop and got rid of the blue door. • We also made the wall a more pale colour to stop it dominating the image. • Dark blue sub-title • Light blue sub-title • Blue drop cap.
  • 40. ediTing on phoToshop • After looking over the newspaper advert images, we saw that the colours of the background were too bold and distracted you from the image and took away from the concept. • To fix this problem we edited the images on ‘Photoshop’. • We altered the colour of the brick wall. • We lightened the bottom of the image. Before: After:
  • 41. newspaper adverT Logo placement: • We tested out the logo placement by putting at the top, middle and bottom. • We decided in the centre worked best and this is also wear channel 4 usually place it.
  • 42. newspaper adverT Orange Channel 4 logo: • As we decided to go with an orange box for the information on the group photo and the titles on the double page spread, we tried out the same colour logo.
  • 43. newspaper adverT White Channel 4 logo: • We then also tested out a white logo, however this would have to go with a white box for the text as channel 4 always match them.
  • 44. newspaper adverT White Channel 4 logo: • Finally we tried out a black logo. • We decided to go with black as our text box is orange, and black worked best of all the colours. • White and orange was too distracting from the image.
  • 45. people, cosTumes, props and locaTion Actors/people: Gledis, Kaya, Rahel, Abigail, Maria, Debbie, Qauana, Luara, Nichole and Machala Costume: The people chasing: T-shirts with logos Person being chased: Chequered shirt Props: ‘Pick Me’ signs – trial : 5 Locations: Trials: 1-4 : Grass area Trial: 5 : Brick wall (tennis court)