Contenu connexe Similaire à Stickyeyes travolution presentation Similaire à Stickyeyes travolution presentation (20) Stickyeyes travolution presentation22. RISING FAST - LAST MINUTE
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38. GETTING THE MIX RIGHT
5 th Volume 1 st Volume
1 st Engagement 7 th Engagement
39. SOCIAL ENGAGEMENT METHODS
4%
6% Competitions
10% 32% Price and product promotions
Travel updates, advice and tips
Holiday reviews & feedback
20% Loyalty and reward schemes
Customer support
28%
41. THE NEXT 450 INSIGHTS……
• All inclusive and packages
• Cottages
• Short city breaks
• Villa
• Ferry
• Ski
• Coach
• More on Social Media
42. SUMMARY
65% of all adults
research or buy online 35%
65%
Source: Mintel 2011
43. the recipe for success
Simple Generics = Big
Volume
“Cheap” wins (but can
be expensive) Loc
Location, Location,
ation
Page 1 is critical
Social engagement
really matters
Notes de l'éditeur TUI combined = 32%Icelolly consistently high rankings for top 2 terms only TUI combined = 32%Icelolly consistently high rankings for top 2 terms only TUI combined = 32%Icelolly consistently high rankings for top 2 terms only On the beach largest click share for 90% of the top generic terms and 70% of the top location terms On the beach largest click share for 90% of the top generic terms and 70% of the top location terms On the beach largest click share for 90% of the top generic terms and 70% of the top location terms Thomson great combined strategy Aggregators dominateWhere are the low cost airlines?One to watch - LastMinute Aggregators dominateWhere are the low cost airlines?One to watch - LastMinute Aggregators dominateWhere are the low cost airlines?One to watch - LastMinute Cheapflights – top 10 positions for 90% volume keywordsBA – 6th largest share and only airline. Have to as in organic they rank in position X [Phil] Cheapflights – top 10 positions for 90% volume keywordsBA – 6th largest share and only airline. Have to as in organic they rank in position X [Phil] Cheapflights – top 10 positions for 90% volume keywordsBA – 6th largest share and only airline. Have to as in organic they rank in position X [Phil] Cheapflights dominateOther insight? Hotels + cheap hotels = 87% Fight between Last Minute and Late Rooms80% of search volume swallowed by aggregators Fight between Last Minute and Late Rooms80% of search volume swallowed by aggregators Fight between Last Minute and Late Rooms80% of search volume swallowed by aggregators Booking.com deployed a strategy of dominating the paid market Booking.com deployed a strategy of dominating the paid market LM, LR’s and Booking.com owning the spaceLM and LR have the best combined strategy