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Mirjam Wiedemann - Session 3: Implementing the Strategic Development Plan
1.
Airport City Connectivity Airport
Cities Conference, Kuala Lumpur 2014 © 2014 WiedemannConsultants Mirjam Wiedemann Managing Director md@WiedemannConsultants.com www.WiedemannConsultants.com
2.
Outline Airport Cities Conference,
Kuala Lumpur 2014 © 2014 WiedemannConsultants • Airport City developments worldwide • The need of connectivity centrality accessibility connectivity •The influence of region and culture
3.
Airport City developments
worldwide Airport Cities Conference, Kuala Lumpur 2014 © 2014 WiedemannConsultants If the basic conditions of the airports at different locations are the same, then others factors getting more considered. Questions like wage level, employee rights, quality of the road system, availability of qualified employees, location of the competitors and existence of a market are becoming more important. (Economic Development Agency 6, 2012)
4.
Connectivity requirements Airport Cities
Conference, Kuala Lumpur 2014 © 2014 WiedemannConsultants Influence of airport as factor for current location Frequency Percent Valid no 19 57.6 yes 14 42.4 Total 33 100.0
5.
Connectivity requirements Airport Cities
Conference, Kuala Lumpur 2014 © 2014 WiedemannConsultants Influence of Airport Cities or business parks for location Frequency Percent Valid no 22 66.7 yes 11 33.3 Total 33 100.0
6.
Who are my
future tenants? Airport Cities Conference, Kuala Lumpur 2014 © 2014 WiedemannConsultants •Aviation related companies? •Non-aviation related companies? •Headquarters? •Regional offices? •Local firms? •International companies? •Big companies? •Small companies? •Service providers?
7.
Connectivity, Centrality, Accessibility Airport
Cities Conference, Kuala Lumpur 2014 © 2014 WiedemannConsultants •Worldwide •In the region •In the city •At the location
8.
Connectivity, Centrality, Accessibility Airport
Cities Conference, Kuala Lumpur 2014 © 2014 WiedemannConsultants
9.
The influence of
region and culture Airport Cities Conference, Kuala Lumpur 2014 © 2014 WiedemannConsultants “It [the decision of location] really depends on the city itself. It doesn’t really depend on the company. (...) At each country, at each location, you look at different factors.” (AB11/27) Example: Dubai/Abu Dhabi Example: Public Transport/Walking/Biking
10.
Summary Airport Cities Conference,
Kuala Lumpur 2014 © 2014 WiedemannConsultants • An airport/Airport City is not enough to attract non-aviation related companies • A sound feasibility/market study is necessary to identify possible future tenants and their needs
11.
Thank you very
much for your attention! Airport Cities Conference, Kuala Lumpur 2014 © 2014 WiedemannConsultants Mirjam Wiedemann Managing Director md@WiedemannConsultants.com www.WiedemannConsultants.com
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