Although it does take plenty of creativity to design an event that is memorable and meaningful, it also takes careful attention to detail, adaptability, effective delegating, and a lot of work. This intensive one-day course will walk you through the process of event management, from the beginning stages of planning, to the final touches (like decorations, food, and music). While this course is specifically for corporate event planning, the elements here can also be applied to more personal event planning. Essentially, we’re creating an effective and well planned design that is ready for implementation and can be used over and over again. What Will Students Learn?  Plan a complete corporate event, including an agenda, budget, goals, venue, audience, food, and whatever else your client needs  Keep your event on budget  Design an advertising and marketing plan that includes a comprehensive use of media, take-aways, and/or swag bags  Determine whether partners, sponsors, and volunteers can help to make your event unforgettable  Create an atmosphere of service that delegates will remember  Select speakers and a master of ceremonies to add impact to your event  Create a diversity plan  Evaluate the process once it’s all wrapped up What Topics are Covered?  Event planning essentials  Budgeting basics and managing contracts  Using the committee approach  Connecting with partners and sponsors  Advertising and marketing  Selecting the venue  Feeding the masses and business etiquette  Celebrating diversity  Selecting speakers and a master of ceremonies  Adding the finishing touches  Event day roles  Closing the event and gathering feedback For more details visit - http://www.globalexpertsystems.org/index.php/event/conference-and-event-management-training-workshop-2013/

1. Contact Information:
www.globalexpertsystems.org
Tel + 1 246 271 7438
info@globalexpertsystems.org
The 5 Cs of
EVENT
MANAGEMENT
Control Culmination Closeout
Concept Coordination
CARIBBEAN &
LATIN AMERICAN
CONFERENCE ON
TALENT
MANAGEMENT Sept
23-24, 2013
Savannah
Hotel, Barbados
REGISTER HERE

2. The Event Life Cycle – The 5 Cs
Event
Concept
Event
Coordination
Event Control
Event
Culmination
Event
Closeout
Planning
Phase
Execution
Phase
Completion
Phase

3. Life Cycle Phases for
Event Management
Control Culmination Closeout
Concept Coordination

4. Concept
See it in your head before it happens! Imagine it! Visualize it! Concept

5. Description:
Lloyd Erskine Sandiford Centre (LESC) managed by Barbados Conference Services Limited is undeniably the crown jewel of Barbados’ meeting facilities. The
center overlooks the lush St. George Valley and is a state-of-the-art facility conveniently located just two miles from Bridgetown, and minutes from the South
and West Coasts, key business services, hotels, fine dining and shopping, as well as airport and highway access. With over 100,000 sq. ft. of air-conditioned
usable floor space, the center is designed for superior flexibility, productivity, comfort and convenience. It can also comfortably accommodate events for as
few as 10 persons to as many as 1,200 persons – theatre style seating. Over the years LESC has hosted global conferences for the United Nations, U.S.
President Bill Clinton, Caribbean Heads of Government, Organization of American States and the Florida Caribbean Cruise Association.

6. Life Cycle Phases for Events
Concept
• Define the scope of
event
• Identify
Stakeholders
• Select Event
Management Team
• Organization chart
• Prepare Event
Overview Statement

7. Coordination
Give me six hours to
chop down a tree and I
will spend the first four
sharpening the axe.”
― Abraham Lincoln

8. Life Cycle Phases for Events
Event
• Develop a methodology
• Scheduling
• Outsourcing & supplier
coordination
• Detailed Planning
• Ticketing
• Team management
Coordination

9. Recommended apps
Simply to Impress lets you create, customize and order stylish photo cards, announcements and invitations
with just a few taps on your iPad! From adorable birth announcements, birthday party and event invitations to
stunning holiday, engagement and wedding designs and much more, Simply to Impress gives you hundreds of
fresh and modern designs to chose from, plus personalize any card with photos from
Facebook, Instagram, Picasa Web Albums or even your iPad's iSight camera!
Coordination

10. Tip: “There’s no such thing as a free lunch!”
Control

11. Life Cycle Phases for Events
Controlling
• Event Budget Control
• Conflict Resolution
• Supplier & Vendor
relationships
• Event Status reviews
• Taking corrective
measures

12. The Beijing Olympics Opening Ceremony
One of the world’s most memorable events!
Culmination

13. Life Cycle Phases for Events
Culmination
• Attendance
Management
• Security
• Frontline Management
• Backend Management
• Team coordination
• Communications
Planning

14. Description of a cool sample conference
app!
Schedule Builder: Access Convergence
session information and materials to
build your own personalized event
schedule
Evaluations: Complete session and
overall event evaluations on the go
Social Media: Join the conversation
online with our integrated social media
tools
Contact Exchange: Exchange contact
information with event participants and
exhibitors by scanning tags from within
the mobile app.
Exhibitors: Find details on the many
exhibitors at Convergence.
Navigate: Localized maps will help you
find your way around the venue and the
city.
Photo Gallery: Take photos of the event
and share with others.
Leaderboard: Collect points using the
app for activities like
networking, sharing photos, completing
evaluations, and many other activities to
get to the top of the leaderboard.
Closeout

15. Life Cycle Phases for Events
Closeout
• Review & evaluation
• Final report
• Quality improvement
• Handover of
project/event file