View Kelly's slides from your workshop with her in Bulgaria!

1. 1
Kelly Zug
In-The-Field Representative in Eastern Europe
Current Partner Workshop
April 2015

2. Agenda
Introductions
Getting the Most Out of GlobalGiving
GlobalGiving Calendar, Partner Rewards, Project Ranking
What’s New on GlobalGiving
Effectiveness Dashboard, Analytics
Rethinking Your Project Page
How to think like a donor

3. Introductions
One thing you
like about
GlobalGiving
One thing you
would change
about
GlobalGiving
Something you
hope to learn in
this workshop
Introduce yourself and your
organization

4. 4
2014 was our
best year yet!
$32 Million
to more than 1,800 organization
That’s more than ever before!

5. 5

6. Project Leader Manual
6
Sign up for a
free 1-1
Consultation

7. 7

9. 9

11. 11

12. 2015 Matching Days
March 18th: 30% match; $60,000 available in matching
May 13th: Pro-rated match; $75,000 available in matching
July 15th: Partners 30%, Leader 40%, Superstar 50%;
$115,000 available in matching
September 16th: 30% match; $70,000 in matching;
$6,000 in bonus awards
12

13. 13
How Should I
Prepare for a Bonus
Day!?

14. 14
Try something new!....like an info graphic

15. Sixth Annual Photo Contest
Submit up to three photos by July 10th
75 photos will be selected by a judge for voting on GlobalGiving’s website
Voting will take place between August 3rd and August 7th
The photo with the most votes will be awarded $1,000
Four runners-up will be featured for a full day on the GlobalGiving
homepage and will be highlighted though GlobalGiving’s social media

16. 16
Upcoming
Training Opportunities

17. Increasing Visibility of Your Project

18. Project
Reports

19. Make the Most Out of Project Reports!
19
• Story Telling
• Interview with a beneficiary
• Add a link to your Facebook page
• Add a link to sign up for your news letter
• Plan the timing of your project reports

20. 20
• Does not include photos
• No thank you to donors
• Does not tell a story
• Content is not relevant to the project
• Does not include photos or includes poor quality photo(s)
• No thank you to donors
• Makes sense but might not be appropriately directed at donors
• Detailed update specific to the project, but without photos
• Includes photos of various quality
• Report content does not elicit emotion, but includes substantial
content on the project
• Includes at least one vibrant and high resolution photo
• Report directed at donors , thanks donors
• tells a story using specific people from the project
• Detailed update specific to the project; directed at GlobalGiving donors
• Thanks donors several times
• Includes quotes and/or stories about the project
• Several vibrant and high-resolution photos
• Elicits emotion
1- Poor
2- Fair
3- Good
4- Very Good
5- Excellent

21. Increasing
your
Project
Rank

22. 22

23. Improve Your Project Ranking
23
40% the amount of time since your previous project report
20% the number of donors that your project has attracted
20% the amount of money your project has raised,
relative to other projects
20% how close is the project to being fully funded

24. Partner
Rewards

25. Partner Rewards Program
25
• Eligible to be recommended to a corporate partner
• Featured in GlobalGiving social media and donor communications
• Ability to post Microprojects
• Ability to post volunteers opportunities on the GlobalGiving site and its volunteer
partner sites
• Most likely to be recommended to a corporate partner
• Most likely to be featured in GlobalGiving social media and donor communications
• Ability to post Microprojects
• Ability to post volunteers opportunities on the GlobalGiving site and its volunteer
partner sites
• Better rewards on certain Bonus Days!
• All basic benefits of fundraising through GlobalGiving
• Ability to participate in Bonus Days
• Fundraising tools and training on GlobalGiving

26. 26
What is my Partner Rewards Level?

27. Improve your Partner Rewards
To Become a LEADER
• $4,000 to $23,999 in donations
• At least one active project for
9 consecutive months
• At least one donation every 3 months
over the last year
• Between 50 to 74 donors
• Active time on site: 9 to 11 months
• Average of one report per project every
4 months over the last year.
27
To Become a SUPERSTAR
• $24,000 or more donations.
• At least one donation every 3 months
over the last year
• 75 or more donors
• Active time of site: Active 12 months or longer
• Average of one report per project every
three months
• None or only one project retired in the last year
due to lack of project reports.

28. Effectiveness Dashboard
Our Hypothesis:
The Most Effective
Organizations are those
who Listen, Learn,
Act (Repeat)

29. 29

30. 30

33. 33

34. Other New Features

35. 35
New Web
Analytics Tool
Calendar

36. What’s on Your Web Analytics?
36
Date Picker
Overall
numbers
Web Analytics
Chart

37. 37
What’s on Your Web Analytics?
Web
Analytics
Project
Report
Metrics

38.
• Available for Leaders and Superstars
• Intended to help you fundraise for an individual or
one specific activity
• A budget of $250 - $10,000
• Microprojects are only active on the site for 3 months.
• Only require 1 report, 90 days after it is funded.
• Tied to an existing partner project on GlobalGiving
• Gets a bump up in GlobalGiving’s project ranking!
‘Support Ian’s
Education”
Nyaka AIDS
Project
Microprojects help you attract new donors!

39. 39
Putting yourself in the
shoes of a donor

40. Every year tiger cubs lose their mothers and become
orphans. Also, tigers with injuries or affected by some
diseases are found near human settlements. Such animals
are doomed to death in severe conditions of taiga. Creation
of adequate rehabilitation center is…
Through the generosity of donors, we are able to pay for
surgeries, treatments and rehabilitations for children with
cerebral palsy. It is a great joy to help and see the results
that the children can now walk alone, can better speak and
are developing their abilities and potential. There are…
Provides assistance to the most disadvantaged orphans with
disabilities in Russia to develop their mental and physical
abilities. Your support helps children learn how to walk,
acquire social skills, and vastly improves their quality of life
and reaching their fullest potential.

41. 41
Buys
all
the
window
panes
and
frames
for
one
house
Water
tank
for
house
Needed
Cement
and
Tools
Pays
Salaries
of
Workers
Buys
enough
stone,
gravel,
and
sand
for
4
houses
Summary
Provides
simple
decent
housing
to
the
most
disadvantaged
Mexican
families
who
do
not
qualify
low-­‐cost
government
housing
programs
or
Habitat
for
Humanity.
Your
support
can
provide
a
warm
home
to
these
many
families
where
they
can
safely
be
together,
support
each
other,
and
create
family
memories.

42. 42
Summary
Given
the
problems
that
Mexico
faces
of
youth
unemployment
and
the
threat
of
organized
crime,
many
young
people
work
or
live
in
poverty
condiOons
and
do
not
develop
needed
computer
skills.
TechHELP
will
train
1,000
youth
in
MicrosoS
Office
and
help
them
build
their
resumes
for
future
job
applicaOons.
With
this
aim
to
raise
their
level
of
computer
skills,
TechHELP
will
give
them
more
skills
and
a
beWer
opportunity
for
a
good
job
and
improve
their
quality
of
life.
Provides
10
EducaOonal
Materials
Packets
for
Training
AWendance
Fee
for
1
student
and
resume
1-­‐on-­‐1
consultaOon
Computer
Training
Skills
for
Disadvantaged
Mexican
Youth
AWendance
Fee,
Resume
1-­‐on-­‐1
ConsulaOon
and
a
student
copy
of
MicrosoS
Office
for
1
student

43. Compelling Project Page
Specific,
action –
oriented
Description
Easy to understand,
jargon-free, project
specific
Close-up,
High-resolution
photo
Tangible,
realistic,
varied
goals

44. 44

45. Redefining GlobalGiving’s Fee

46. 46
GlobalGiving Sustainability
15 % Fee
2% Administration Fees
Keeps GlobalGiving sustainable as a
nonprofit to provide for you
Reliable connection with worldwide
donors and corporate partners
3% Credit Card Fees
Covers standard credit card fees from
donors’ cards
U.S. tax deductions donations
10% Resources and Access that
Directly Benefit your Organization
Access to 400,000+ donors and 60+ Corporations
Donor Management Tools and Analysis
Free trainings, tools, and campaign strategizing
Free one-on-one consultations – call us anytime!
Calendar of Organization Campaigns & Matching Days
Gift Cards, Reoccurring Donations, and Tribute Giving
Rewards and benefits for being active
Continuous Innovation

48. 48
2% Administration Fees
Keeps GlobalGiving sustainable as a
NGO to provide for you
Reliable connection with world wide
donors and corporate partners
3% Credit Card Fees
Covers standard credit card fees from
donors’ cards
U.S. tax deductions donations
The majority of our donors cover at least a portion of the fee
as they complete their donation.
Averages to
9% Fee
10% Resources and Access for
Your Organization
Access to 400,000+ donors and 60+ Corporations
Donor Management Tools and Analysis
Free trainings, tools, and campaign strategizing
Free one-on-one consultations – call us anytime!
Calendar of Organization Campaigns & Matching Days
Gift Cards, Reoccurring Donations, and Tribute Giving
Rewards and benefits for being active
Continuous Innovation

49. 49
GlobalGiving
UK
hWps://surveyglobalgiving.wufoo.com/forms/globalgiving-­‐uk-­‐expression-­‐of-­‐interest/

50. Corporate Partners
Gift Cards & Employee Giving Ÿ Cause-Marketing Ÿ International Vetting
Disaster Relief
Ÿ Facilitation of Grants