View the slides from the 2015 GlobalGiving workshop in Denver, CO

2. Agenda
• Introduction + Breakfast 20 min
• GlobalGiving’s Crowdfunding Game Pt 1 60 min
• Break 15 min
• GlobalGiving’s Crowdfunding Game Pt 2 60 min
• Game Summary and Key Takeaways 25 min
• How to join GlobalGiving’s Community 30 min
• Special Guest: Sherry Manning 20 min
• Questions

3. Who am I?
Alison Carlman
Senior Manager of Marketing and Communications, GlobalGiving
• Colorado Native – Posner Center Member
• Communications at Denver Art Museum
• Advisor to Kupona Foundation (Maternal Health in
Tanzania)
• Former Kiva Fellow (with Kiva.org in Kenya)

4. Who are you?
• What is your name?
• What organization are you from?
• What does your organization do (briefly!)?
• Where are your projects are located?
Introduce yourself!

5. Intro to GlobalGiving
The world’s first and largest crowdfunding community that connects
nonprofits, donors, and companies in nearly every country around the world.

6. Talk about the 15%
6

7. GlobalGiving is the first and largest global
crowdfunding community for nonprofits.
We give nonprofits access to the tools, training,
and support they need to become more
effective.
And because GlobalGiving is trusted by donors
of all sizes (including 135+ really amazing
companies), all around the world, we channel
more extra funding to nonprofits than any
other crowdfunding platform.
6

8. 8
Our Founders’ Story:
Mari Kuraishi and Dennis Whittle

9. GlobalGiving’s Core Values
• Always Open
Ø We believe in the power of great ideas and that these ideas can come from anyone,
anywhere, at anytime.
• Never Settle
Ø We have an obligation to question the rules, change them for the better, raise the
bar, play a different game, and play it better than anyone thinks is possible.
• Committed to WOW
Ø We act promptly, enthusiastically, and professionally so people are WOW-ed by their
interactions with us.
• Listen, Act, Learn. Repeat.
Ø We continually experiment. We fail quickly and productively. We use data and
feedback to guide our course.

10. 10
6000+
Organiza-ons
$193+M
Total
Dona-ons
486K
Unique
Donors
135
Corporate
Partners
165
Countries

11. Organizations Donors

12. 12
• Top Themes:
• Education
• Children
• Animals
• Health
• 42% are more than
halfway to their
funding goal
GlobalGiving’s 432
US-based Projects

13. 13
The GlobalGiving 15% Fee

14. 14
The Optional Add-On

15. But let’s talk about windfall:
that extra money.
$6.25 million extra in 2014
In the form of: "
matching funds * our marketing * corporate partner
donations * bonus rewards * gift card redemptions
15

16. The ‘Net Fee’
The typical GlobalGiving member had a
0% ‘net fee’ in 2014. "
For every $15 that goes to the GlobalGiving fee, we drive,
on average, an additional $20 to the nonprofit.
16

17. 17
The GlobalGiving Team

18. 18
Enough with me talking…

19. Agenda
Introduction + Breakfast 20 min
GlobalGiving’s Crowdfunding Game Pt 1 60 min
Break 15 min
GlobalGiving’s Crowdfunding Game Pt 2 60 min
Game Summary and Key Takeaways 25 min
How to join GlobalGiving’s Community 30 min
Questions

20. The Crowdfunding Game
Putting the “Fun” in Fundraising

21. How it works
Divide yourselves into three teams
The objective: raise $5,000 from at least 40 donors in "
5 days
Each team will have 10 hours of staff time each day!
to dedicate to, at most, 3 fundraising activities
At the start of each day, your team will collectively "
decide how to use the hours across different activities
At the end of the day, the results of your efforts will be "
revealed!
21

22. Quick notes
This game is trust-based: you are responsible for keeping "
track of your score, bonuses, and penalties – be honest!
This game is brand new! We are excited to use this as a learning "
tool and hope you are too. Let us know what you think at the "
end so we can make it better.
The results are randomized so there is no favoritism
Everything is fictional
This game was inspired by Trees for the Future (trees.org) "
that uses a similar tool to teach individuals about their farming "
initiatives.
22

23. Let’s Get
Started!

24. Algorithms
100,000 factors are taken into consideration when
deciding what shows up on your fans’ newsfeed
Among these are:
• How much engagement your past posts have generated?
• Which of your users are regularly engaging with your content?
• How long it has been since you posted that post?
• Are there photos, videos, or links included?
• How many people have already engaged with your post?
More engagement = more visibility
24

25. Storytelling Tips
Keep it short
Make it compelling + relevant to your audience
Use large, clear images
Focus on one individual or family
• Create an emotional bond between the reader and "
the program
Make the impact of a potential donor’s action clear
• Be sure to have a call to action and then explain how "
the donor will make a difference
25

26. A/B Testing
Testing a variable to determine its effects on the outcome
Particularly useful in email marketing and website design
• Test subject lines, content, sender addresses, anything
Be clear on what you are hoping to achieve and how you will "
know your test worked
Different organizations will have different results
Keep iterating and testing to get to the best end product
Software:
26

27. Facebook Analytics
Page Likes
Post Reach
User engagement
Audience metrics
Use this information to:
• Schedule posts
• See what your audience likes
• Compare your performance to "
peers
27

28. What makes a great video
Short! No more than 3 minutes
Even shorter is better
Capture honest and authentic moments from the "
ground
Share positive stories
Keep the message simple and clear
Be careful with effects – they can overpower the video
Use colorful scenes set to music
28

29. Photo tips
GlobalGiving recommends using positive imagery
Close-up of one person (or animal) making eye contact
Colorful, high quality photos are typically best
29

30. Mobile-Friendly!
Each year, the number of donors accessing "
GlobalGiving’s platform using a mobile device"
increases drastically
• In many countries, mobile access to the internet is "
easier to get than access through a desktop or"
computer
Google Search Engine Optimization (SEO) places a "
lot of emphasis on websites that are mobile-friendly
• This means that if your site is not mobile-friendly, it is harder to "
find in a Google search (on any device!)
30

31. Showing Impact
Donors want to know the impact that their donation"
is having on the ground
• Donors are more likely to continue giving if they understand "
how their donation was used
Getting updates from the field keeps donors engaged
• It gives you an excuse to keep reaching out to them too!
Building trust with donors is crucial in developing"
strong relationships
31

32. Why use advocates
With charitable donations, trust is key
How can someone who doesn’t know you or your "
organization, trust you?
Advocates!
Peer recommendations carry a lot of weight
• Ex. Amazon reviews, Yelp, Great Nonprofits
• Get your donors to recommend you to their peers
32

33. Managing your Advocate
Network
Be sure to set clear, achievable goals for each"
advocate and review them with your advocates
Set progress check-ins to see how they are doing
• Makes them feel valued as a fundraiser
• Also makes the advocates feel more accountable to achieving "
their goals if they know you will reach out to them
Show appreciation!
• It takes a lot of work to fundraise and you will probably want "
their help again. Make sure your advocates feel appreciated.
33

34. Professional Development!
Your staff has been invited to a fundraising "
conference tomorrow to learn about effective"
fundraising tactics!
• You can decide to participate in the conference or not
• If you do participate, you skip Day 3 entirely BUT you"
gain an advantage – all of your fundraising on Day 4 "
is doubled
• If you do not, proceed with Day 3 normally
34

35. 35
Key Takeaways?
What did you learn?

36. Key Takeaways
Fundraising is a LOT of work
Sometimes you can’t know the outcome of your work
Preparation and strategy building are important!
No strategy is necessarily the “right” strategy
Activities can affect one another, both positively "
and negatively
36

37. More Key Takeaways
Don’t do it alone!
• Advocates, board members, other organizations – get help!
Not everything will work the same for every "
organization
Make donating easy for your donors and make it "
interesting
It’s important to test things out before a campaign "
even starts
37

38. What now?
Now that you’ve played a Crowdfunding Game, it’s "
time to put your skillsto good use!
Use the tips and suggestions from the game to "
develop a full crowdfunding strategy for your "
organization to use in campaign
• Include any of the activities you like as much as you like
• Just remember, everything takes time!
38

39. How to Join GlobalGiving
How to apply and why you should

40. Features and Benefits
Campaign fundraising and long-term fundraising
We can help you be more efficient fundraisers
Training and one-on-one support from our staff
Widgets for your website and other great tools
Our website is already mobile friendly J
Thank-you notes and project reports are built in
Get new donors
GlobalGiving’s donor network
Corporate partners
40

41. 41
Corporate Partners

42. 42
165
Total
corporate
partners
$23M
Total
corporate
Dona-ons
GiB
Card
Redemp-ons
in
December
98%
Por-on
of
our
partners
geHng
corporate
support
35,000
Corporate
employees
giving
money
through
GlobalGiving
Corporate
funds
$2.4M

43. Additional Benefits
GlobalGiving UK
• GiftAid donations for UK donors to your project
Our work with Feedback Labs
• GlobalGiving is a founding member and works to test"
and develop better feedback tools for nonprofits
GlobalGiving’s Impact Work
• Rewarding organizations that are learning
• Providing more tools and data to organizations

44. How to join
Online application
• Guidestar integration
• Next Deadline = October 24th, 2015
Project Posting through our platform
Open Challenge
• Raise $5,000 from 40 donors in a month
• December 1st through December 31st
• $20,000 in Bonus funds for participants
44

45. Special Guest:
Sherry Manning
Friends of ENCA Organic Farm

46. Questions?
Email: challengehelp@globalgiving.org or"
acarlman@globalgiving.org
Phone: +1 (202) 232-5784
Join GlobalGiving: www.globalgiving.org/apply
Please take a few minutes to complete the short survey!