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Network Mapping &
Building your fundraising strategy
Eli Lilly MDR-TB Challenge
November 2- November 30,2010
Getting ready for the Challenge
online fundraising
map your networks
identify your strengths
build a strategy and tactics
…..and you’re on!
this isn’t the story
this is
Network Mapping Training Eli Lilly TB Challenge
mostly true
human nature doesn’t change
human behavior does
technology doesn’t make us social
it influences our behaviors
how has our
behavior been
influenced?
we build a personal brand
our social circles expand
relying on traditional institutions
relying on each other
You Your networks
online fundraising
map your networks
identify your strengths
build a strategy and tactics
…..and you’re on!
what are your goals?
where are the clusters?
… in your organization
…in your community
… in your peer network
… in the media
… amongst your donors
how do they
interact?
who are the
influencers?
tell a powerful story
specific
simple
critical exposure: expand your network
set a goal
recruit passionate supporters
reward them
online fundraising
map your networks
identify your strengths
build a strategy and tactics
…..and you’re on!
bpa, india : identify & engage
the diaspora
frequent follow up
sharing update & news
[potential]
growth
online fundraising
map your networks
identify your strengths
build a strategy and tactics
…..and you’re on!
network ✔
fundraising captains ✔
goals ✔
what now?
strategy
tools
websitewebsite
donor engagement
+
urgency
=
donations
[persistent]
[personal]
[evaluate]
[patience]
resources
social media
challenge calendar
fundraising checklist
template emails
template press releases
http://www.globalgiving.org/getting-started-tb-challenge/

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Network Mapping Training Eli Lilly TB Challenge

Notes de l'éditeur

  1. online fundraising acquisition larger one-time gifts ($120) higher incomes than direct mail
  2. During the 2009 American Open Challenge, Critical Exposure won two prizes, one for the most donations received, 615, and the second for the second largest amount raised, $15, 669. The staff of Critical Exposure took a critical look at their network and decided to go after the prize for the most donations. Adam explained that their supporters didn’t have a lot to give, but they were passionate about the organization and mobilize a large number of supporters. With the goal set, Critical Exposure developed a core group of “recruiters,” who were given the task of finding 5 more recruiters, who would then find 5 more recruiters, and so on. To built momentum, the organization established an internal raffle. Anyone who was responsible for bringing 5 donations to the project was eligible for the raffle, the prize for which was a digital camera.
  3. Blind People’s Association (India) came in second place in the March 2010 Open Challenge, raising $17, 292 from 122 donors! Blind People’s Association (India) decided to reach out to Americans, realizing the value of GlobalGiving’s tax deductibility. As a result, the organization decided to target Indian Diaspora in the United States by encouraging their staff to reach out to friends, family, and networks in America. Blind People’s Association (India) also put a large emphasis on customer support. Specific staff members were designated for 24/7 support—answering any queries from donors or potential donors and following up with each and every contribution within 24 hours. Bhushan stressed the importance of these follow ups, which acknowledge the donation and provide updated reports on how their money was being spent.