2. You + GlobalGiving = Holiday Win!
Holiday Giving 101
Tools for donors and supporters
Resources and tips for your
organization
Key dates to mark on your
calendar
3. Holiday Giving 101
Opportunity for new donors and to bring
back previous donors
Donors can make a donation, get the tax
deduction AND use that donation as a gift
through a Tribute Card
Encourage Recurring Donations for long-
term investments
4. Holiday Giving 101
Charity gifts or gift cards are perfect for
family, friends, coworkers, secret santas,
stocking stuffers or that person who “has
everything”
Appeal to your donors’ desire to “do good”
5. Holiday Giving 101 - Preparation
Update your project with new information,
goals, achievements, giving options
Add new, compelling pictures
Send project updates
Create a communications plan around key
dates (see later slide)
Use/Grow your social networks and
encourage others to use them too
7. Tribute Cards
Donations made to
your project as a gift
or in memory or
someone.
Personalized cards in
electronic, print at
home or physical form.
Delayed send for
holiday gift giving
13. Gift Cards
Perfect gifts for family, friends, coworkers,
thank-yous, stocking-stuffers, etc.
Electronic, print-at-home and physical
versions available
Great gift options for “alternative gifts” or
“the person who has everything”
Free standard shipping & handling in the
US until December 31
Gift card purchases are tax-deductible
19. Recurring Donations
It’s like “free” money every month
A long-term investment can make a big
impact
Most donors can’t give a large amount at
once, but can break it up into monthly
payments
Another alternative to a charity gift – it
gives all year
22. Gifts for Good
Beneficiary-made good, such as jewelry,
scarves, art, etc. Or a book, artwork or
publication by someone in the org
Gifts can be given away “free” with a
donation of a certain amount
You are responsible for fulfillment
Contact Britt (blake@globalgiving.org) for
more information
23. Key Dates for Holiday Marketing
11/26 Black Friday (biggest in-store
shopping day of the year)
11/29 Cyber Monday (One of the biggest
online shopping days of the year)
12/1 World AIDS Day
12/1-12/9 Hanukkah
12/12 Last day for standard (free) shipping
of GG gift and tribute cards to arrive by
Christmas
24. Key Dates for Holiday Marketing
12/19 Last day for rush (not free) shipping
for GG gift and tribute cards to arrive by
Christmas
12/25 Christmas
12/31 New Years Eve – consider a year-
end push for donations and a last chance
for tax deductions
25. Resources for PLs
GlobalGiving Project Leaders Facebook
Group – this is for PLs only, updated with
fundraising tips, key dates, webinars,
fundraising opportunities, news and current
events
GlobalGiving Tools and Trainings Blog –
additional info, tools and opportunities for
PLs but with further explanation. Find old
trainings here too.