Starting conversations with Twitter - a guid

1. Starting Conversations
with Twitter

2. What is Twitter?
Twitter is an information network made up of
140-character messages called Tweets.

3. What is Twitter?
Millions of people, organizations, and
businesses use it to discover and share new
information.

4. What is Twitter?
Millions of people, organizations, and
businesses use it to discover and share new
information.
It has approximately 100 million users who
send around 250,000,000 tweets per day.

5. Why should I use Twitter?
• Immediate connections

6. Why should I use Twitter?
• Immediate connections
• No apps or groups, just conversation

7. Why should I use Twitter?
• Immediate connections
• No apps or groups, just conversation
• No barriers to engage in relationships

8. Why should I use Twitter?
• Immediate connections
• No apps or groups, just conversation
• No barriers to engage in relationships
• It’s a great way to get to know people!

9. What can Twitter do for my
organization?
• Provide a way to receive feedback

10. What can Twitter do for my
organization?
• Provide a way to receive feedback
• Direct traffic to your project

11. What can Twitter do for my
organization?
• Provide a way to receive feedback
• Direct traffic to your project
• Provide information about your work

12. What can Twitter do for my
organization?
• Provide a way to receive feedback
• Direct traffic to your project
• Provide information about your work

13. What can Twitter do for my
organization?
• Provide a way to receive feedback
• Direct traffic to your project
• Provide information about your work
• Connect you to your target audiences

14. What can Twitter do for my
organization?
• Provide a way to receive feedback
• Direct traffic to your project
• Provide information about your work
• Connect you to your target audiences
• Raise awareness about your campaigns

15. Twitter Speak and Symbols
Tweet:
The name of the message you send out,
140 characters or less

16. Twitter Speak and Symbols
Follower:
A person who had chosen to read your
tweets on an ongoing basis

17. Twitter Speak and Symbols
Reply or @:
The @ symbol means you’re talking to or about
someone. If you start a tweet with someone’s
Twitter handle, it only appears to your mutual
followers.

18. Twitter Speak and Symbols
Direct Message or DM:
A private message between two users. You can
only send DMs to users who are following you.

19. Twitter Speak and Symbols
Retweet or RT:
The act of repeating what someone else has
tweeted so that your followers can see it

20. Twitter Speak and Symbols
Hashtag or #:
Start with the symbol “#”. It is a theme for
the tweet that allows all similar tweets to be
searched.

21. Twitter Speak and Symbols

22. Twitter Speak and Symbols
Links:
Tweets are tight on space, so Twitter auto-
shortens links. Plan accordingly!

23. Twitter Etiquette
• Try to keep your tweets at 120 characters or
fewer

24. Twitter Etiquette
• Try to keep your tweets at 120 characters or
fewer
• Don’t only tweet about yourself

25. Twitter Etiquette
• Try to keep your tweets at 120 characters or
fewer
• Don’t only tweet about yourself
• Don’t just be in it for the numbers

26. Twitter Etiquette
• Try to keep your tweets at 120 characters or
fewer
• Don’t only tweet about yourself
• Don’t just be in it for the numbers
• Be consistent and be part of the conversation

27. Twitter Etiquette
• Try to keep your tweets at 120 characters or
fewer
• Don’t only tweet about yourself
• Don’t just be in it for the numbers
• Be consistent and be part of the conversation
• Be proud of yourself, but be proud of other
people too

28. Twitter Etiquette
• Try to keep your tweets at 120 characters or
fewer
• Don’t only tweet about yourself
• Don’t just be in it for the numbers
• Be consistent and be part of the conversation
• Be proud of yourself, but be proud of other
people too
• Don’t spam your followers or other users

29. Twitter Etiquette
• Try to keep your tweets at 120 characters or
fewer
• Don’t only tweet about yourself
• Don’t just be in it for the numbers
• Be consistent and be part of the conversation
• Be proud of yourself, but be proud of other
people too
• Don’t spam your followers or other users
• Be authentic!

30. Best Practices
Share.
Share photos and behind the scenes info
about your business. Even better, give a
glimpse of developing projects and events.
Users come to Twitter to get and share the
latest, so give it to them!

31. Best Practices
Share.

32. Best Practices
Listen.
Regularly monitor the comments about your
organization, brand, and products.

33. Best Practices
Listen.

34. Best Practices
Ask.
Ask questions of your followers to glean
valuable insights and show that you are
listening.

35. Best Practices
Ask.

36. Best Practices
Respond.
Respond to compliments and feedback in
real time.

37. Best Practices
Respond.

38. Best Practices
Demonstrate wider leadership and know-
how.
Reference articles and links about the bigger
picture as it relates to your organization.

39. Best Practices
Demonstrate wider leadership and know-
how.

40. Best Practices
Champion your stakeholders.
Retweet and reply publicly to great tweets
posted by your followers and customers.

41. Best Practices
Champion your stakeholders.

42. Best Practices
Establish the right voice.
Twitter users prefer a direct, genuine, and of
course, a likable tone from your
organization, but think about your voice as
you Tweet.
How do you want to appear to the Twitter
community?

43. Best Practices
Establish the right voice.

44. Encouraging Engagement
• Create a conversation

45. Encouraging Engagement
• Create a conversation
• Tweet things other users can retweet

46. Encouraging Engagement
• Create a conversation
• Tweet things other users can retweet
• Be supportive of other users

47. Encouraging Engagement
• Create a conversation
• Tweet things other users can retweet
• Be supportive of other users
• Reply to people when they mention you

48. Encouraging Engagement
• Create a conversation
• Tweet things other users can retweet
• Be supportive of other users
• Reply to people when they mention you
• Remember to say “please” and “thank
you”

49. Maximizing your Twitter account
Tweet frequently and stick to a routine.
• Engage daily to stay part of the
conversation
• Share between 5-10 Tweets a day

50. Maximizing your Twitter account
Tweet quality information
• Share project updates
• Offer timely news about your organization
• Include links to relevant articles
• Post photos and videos
• Be supportive of other users

51. Maximizing your Twitter account
Tweet with purpose
• Use calls to action strategically
• Ask questions of your audience
• Be authentic and transparent
• Follow key players in your field

52. Develop a Strategy
What do you want to accomplish?
• Set goals and keep them in mind.

53. Develop a Strategy
What do you want to accomplish?
• Set goals and keep them in mind.
Who is your audience?
• Determine who you want to reach.

54. Develop a Strategy
What do you want to accomplish?
• Set goals and keep them in mind.
Who is your audience?
• Determine who you want to reach.
What is your plan?
• Who will be Tweeting?
• Who monitors your online presence?
• How will you respond to feedback?

55. But what about fundraising?
Being on Twitter doesn’t necessarily mean
people will donate to your project.

56. But what about fundraising?
Being on Twitter doesn’t necessarily mean
people will donate to your project.
But it does mean that you have a new tool to
start a relationship with potential donors.

57. But what about fundraising?
Twitter is as simple as having a
conversation.
First, you’ll want to listen. You can learn a
lot!

58. But what about fundraising?
Twitter is as simple as having a
conversation.
First, you’ll want to listen. You can learn a
lot!
Then, you can jump in and respond.

59. But what about fundraising?
The more you authentically connect, the
more people will listen to you.
Not only will you be a part of the
conversation, you’ll be helping drive it. And
this is the part that matters.

60. Now it’s your turn.
Let’s practice.
Write a Tweet about this webinar.

61. Now it’s your turn.
Let’s practice.
Write a Tweet about this webinar.
Think about what you’d like to say, and post!

62. Questions?
Let us know! We’d be happy to hear from
you.
KC Ellis, Champion for Customer Bliss
Twitter: @GlobalGiving
Email: kellis@globalgiving.org
Phone: 202-330-4042