Social networking platforms, namely Facebook, Twitter, StumbleUpon and others has made the online world gain momentum. A decade back, online shopping and eCommerce activities have been mostly prevalent in the western world, as the consumers were more computer savvy.

1. Need for Innovative eCommerce Solutions
Social networking platforms, namely Facebook, Twitter, StumbleUpon and others has made the online world gain
momentum. A decade back, online shopping and eCommerce activities have been mostly prevalent in the western
world, as the consumers were more computer savvy. Furthermore, consumers could easily browse the search
engines and search an eCommerce website that suits their demands. On the other hand it took a while for the
Asian countries and the India states to rise up to eCommerce. This meant replacing the conventional shopping
model with an online one. Apart from increased computer literacy what facilitated the growth of eCommerce in
India was the emergence of numerous traders, merchants and retailers willing to get connected with consumers
nationally and internationally. As a result, retail and other entrepreneurs had to invest in advanced eCommerce
solutions that cater to the present day online shopping demands.
Generally, eCommerce to a vast majority of people means B2C and B2B shopping websites. However, this is not all.
Lately, the traditional shopping model has transformed in a way that it accommodates proactive and interactive
participation from consumers while marketing and selling their goods. Furthermore, with the advent of mobile
social networking apps and social commerce platforms, today there are multiple retail avenues. This enables
consumers to shop online with their mobile devices. The main goal of eCommerce entrepreneurs is to have a
better competitive advantage than others and offer a satisfactory consumer experience. Therefore, an eCommerce
solution today needs to offer benefits such as:
· Online storefronts, catalogs and shopping carts
· Online auction engines depending on open source libraries
· Robust, scalable platforms for digital content delivery
· Next-generation ad servers
· Web portals for travel, ticketing as well as event management
· Websites optimized for the user content generation
· Web-based administration products for managing inventory, coupon codes and gift certificates
· Location-based shopping services for mobile phones
· Point of sales (POS) and payment processing solutions
Furthermore, other aspects such as secure data management, quick functionality, sharp user interface and a
consolidated POS and the capacity to manage huge amounts of online traffic too are also required. Therefore,
service providers of eCommerce solutions today emphasize on the following sections:

2. · Online, social and mobile commerce
· Web portals for specialized services
· Interactive advertising
Therefore, it is essential to join hands with service providers that are known for its experience such as working
with BPM workflow modeling applications and other advanced reporting tools. This experience is what allows the
service provider to have a partnering approach towards the end users and understand their requirements better
and offer personalized solutions.
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