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The dynamic role of open, Linux-based architectures in today’s mobile world October 27, 2010 Cambridge, UK Ari Rauch Senior director, software and system engineering OMAP™ products  Wireless business unit  Texas Instruments Incorporated (TI)
What we’ll cover today ,[object Object]
Why "open" is important in today's competitive landscape
TI’s unwavering support of the Linux community
Technologies that will help fully deliver the Linux promise
OMAP™ processors’ role in fast, cold, cool Linux designs
Wildly exciting innovation, thanks to a new animal in the TI family
Wrap up, call to action, questions“Innovation is the whim of an elite before it becomes a need of the public.”  Ludwig von Mises
Infinite possibilities with Linux! Connected navigation Computing eBooks Smart TV Virtualized terminals Home automation Expanding to new universes, beyond smartphones Portable medical DSC, camcorder PMP, tablet
How do we get there? pen” is key to… “ ,[object Object]
Faster time to market
Higher-quality products
Differentiated solutions that span all markets
More brain power behind the industry’s hottest advancements
New community collaboration, enabled by current-generation hardware,[object Object]
Dedicated team, committed to and focused on Linux kernel work
Building open platforms and foundations
Enabling access to technical documentation

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TI townhall

Notes de l'éditeur

  1. What’s ahead for us? Infinite possibilities! Linux-based designs continue to usher in a new world of experiences. These experiences are coming to life on smartphones today, and will continue to expand to new markets in the future.
  2. Our TI team believes – as I’m sure all of you do here today – that there are great opportunities ahead on the Linux road. We are no longer approaching with a “one-size-fits-all” mentality, and we understand that one code does not fit all. We are dedicating teams to specific distributions; tailoring our efforts accordingly to broaden our Linux scope.
  3. We look for team members around the world to grow and engage our Linux strategies. We are no longer tied to just one or two development centers, but now have infrastructure to engage with experts anytime, anywhere.We have learned to go beyond our internal teams: collaboration with developers, experts, partners, customers and more is what will continue to grow the industry. It’s what will help Linux achieve its potential. We work with them to bring products to market and new concepts to life. Our ecosystem partners gain visibility by participating in the OMAP open source community:300+ software vendors, 50+ service partnersExtensive solution portfolioProvides all expertise to develop mobile solutionsIntegrated into TI’s product development processComplimentary solutions and services optimized for TI wireless portfolio
  4. We engage with the community and enable learning and development whenever possible. Outside of TI, we are bigger than our platforms or solutions. We advance open innovation across the globe.For example [walk through squares from top to bottom]:We support higher learning, and assist universities with design projects by providing hands-on guidance and development tool/board donationsWe’ve sat on the Linux Foundation board. We are now on the board of Linaro, driving the creation of new tools that will remove complexity in theWe support the community by sponsoring low-cost development boards: HawkBoard, LeaopardBoard, BeagleBoardWe open much of our technology to these communities in an effort to let the tools evolve as necessary and as dictated by community members. Linux kernel, ease development and speed project designs. We are one of the leading contributors to Linux Kernel, and we understand the struggle of the tool chain.And, today we are supporting the introduction of yet another low-cost tool…