Explores key aspects of emergent strategic purpose like knowledge, technology and innovative process: more on www.global-strategy.net

1. Why do organisations benefit from an innovative purpose? Video Summary Chapter 7 © Copyright Richard Lynch 2009. All rights reserved

2. Environment Resources Purpose Options Options Choice Implement Options Prescriptive processes do not capture innovation well ..because the prescriptive process is too structured and formal

3. Environment Resources Purpose Strategy development and implementation Emergent processes capture innovation better … a more emergent process is required Free-wheeling, creative and blame-free process is required to encourage and support innovation

4. An emergent approach to purpose Knowledge creation Technology development Innovation Experimental and emergent purpose Resulting in.... Leading to.... Increased revenues Enhanced value added Stronger competitive advantage See : Lynch Ch 7

12. Technology push Market pull Innovation The development of new initiatives in technology The analysis of customer needs to spark new ideas Keypoint : impact on purpose difficult to define in advance Two main routes to innovation: The innovation process - 3