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By Øystein Jakobsen (FriBit)
Oystein.jakobsen@fribit.no
For Nettskap 2.0 Workshop 12.11 2010
English
About the Copyright stalemate
● None
● Statute of Anne 1709
● US Constitution 1790
● Bern convention 1886
● Recent developments
● ”Mickey Mouse Forever”
● Copyright on Software
● HADOPI
● ACTA
● Patents on methods and biology
Introducing Copyleft
● Free Software Foundation
● Open Source Initiative
● Creative Commons
● Wikimedia
● Free Culture Forum
Theoretical foundation for Genero
● When marginal cost approaches 0, the unit cost will approach
0
– “The penny gap”
– Google mail, Google maps
● “Innovation happens elsewhere”
– Let others innovate on your content or platform
– Amazon, programmable web
● Reduction of transaction costs
– Legal, technological, normative and social
– Pirate bay
● Distributed services
– Create a network through standards instead of services
– Identi.ca instead of Twitter, Diaspora instead of Facebook
The architecture of the internet
● Set of standards
● TCP-IP, HTML, CSS
● Set of rules
● Net Neutrality
● Set of technologies
● DNS
● Service providers
● ISP's, Domain registrars http://en.wikipedia.org/wiki/File:Internet_map_1024.jpg
Conventional distribution model
Copyright holder
User
Distributor
User User
Copyright holderCopyright holder
Example: Apple
Copyright holder
User User User
iPod
iTunes
iPhone Apple TV
Copyright holderCopyright holder
Example: Warner
User
Copyright holder
MSN Music
User User
Warner store
Warner music
Copyright holderCopyright holder
iTunes
Problems with conventional distribution models
- Vertical integration
- Bilateral agreements
- Common interest groups
- Complicated permission regime
- High risk
- No consumer rights
- Constant lawsuits
- Damages the Internet
Less competition
Inefficient
Unhappy
customer base
Principles for designing Genero
● Non-exclusive
● End-to-end principle
● Encourage new distribution channels
● Use and reuse must be permitted and promoted.
● Regular behavior by regular people must be
permitted.
● Conventional law enforcement at a minimum
Genero system
Culture in silos
Culture in silos
Free culture connected
Free culture connected
Free culture connected
...
Genero Initiative
Standards organisation to maintain the Genero system
● Defines the Registry behaviour
● Rules for distributors and aggregators
● Maintains the Genero licence
● Maintains the Attribution guidelines
● Provide support functions
Genero licence
Service Provider
Example entry
Registry
Copyright holder
Metadata:
Author: John Glenn
Copyright owner: John Glenn
Content category: Music
Tags: reggae, jazz, fuzzpop
Content type:Music album
Licence: Genero
Content type: Music album
Content category: flac
song01.flac.torrent
song02.flac.torrent
Content category: Source
song01.midi.torrent
song02.midi.torrent
Content category: Misc
music.video.avi.torrent
cover.front.jpg.torrent
cover.back.jpg.torrent
storplakat.jpg.torrent
Monetization distribution:
Author- John Glenn: 75%
Service Provider- SuperPublish: 10%
Sampled- Peter sellers: 15%
Business terms
UnitCost: 0
RevenueShare: 30%
Distributor -> creator payment
User
Distributor
Copyright holder
Aggregator
Registry
Copyright holder Copyright holder
Aggregator
Genero Payment Provider
$
$ $
$ $
$
InWeave Iterative Research Model
Sample endorsements
● ...Genero provides the basic platform for new business models around
free culture to emerge.
– Cory Doctorow, author
● ..[Genero] can make it possible to easier distribute digital media in the
libraries.
– Nils Pharo, Project manager
● ... Genero is a key way to find the benefits of global scale business
models of the future that reconciles both old and new ways to create.
– Mario Pena, Community and Business Manager
Progress
● Getting commitment for standardisation proves
difficult
– Librarians are enthusiastic, libraries reserved
– Insiders are helping
● Key partners enlisted
– Open Educational Resources
– P2P foundation
– Creative Commons

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Genero nettskap

  • 1. By Øystein Jakobsen (FriBit) Oystein.jakobsen@fribit.no For Nettskap 2.0 Workshop 12.11 2010 English
  • 2. About the Copyright stalemate ● None ● Statute of Anne 1709 ● US Constitution 1790 ● Bern convention 1886 ● Recent developments ● ”Mickey Mouse Forever” ● Copyright on Software ● HADOPI ● ACTA ● Patents on methods and biology
  • 3. Introducing Copyleft ● Free Software Foundation ● Open Source Initiative ● Creative Commons ● Wikimedia ● Free Culture Forum
  • 4. Theoretical foundation for Genero ● When marginal cost approaches 0, the unit cost will approach 0 – “The penny gap” – Google mail, Google maps ● “Innovation happens elsewhere” – Let others innovate on your content or platform – Amazon, programmable web ● Reduction of transaction costs – Legal, technological, normative and social – Pirate bay ● Distributed services – Create a network through standards instead of services – Identi.ca instead of Twitter, Diaspora instead of Facebook
  • 5. The architecture of the internet ● Set of standards ● TCP-IP, HTML, CSS ● Set of rules ● Net Neutrality ● Set of technologies ● DNS ● Service providers ● ISP's, Domain registrars http://en.wikipedia.org/wiki/File:Internet_map_1024.jpg
  • 6. Conventional distribution model Copyright holder User Distributor User User Copyright holderCopyright holder
  • 7. Example: Apple Copyright holder User User User iPod iTunes iPhone Apple TV Copyright holderCopyright holder
  • 8. Example: Warner User Copyright holder MSN Music User User Warner store Warner music Copyright holderCopyright holder iTunes
  • 9. Problems with conventional distribution models - Vertical integration - Bilateral agreements - Common interest groups - Complicated permission regime - High risk - No consumer rights - Constant lawsuits - Damages the Internet Less competition Inefficient Unhappy customer base
  • 10. Principles for designing Genero ● Non-exclusive ● End-to-end principle ● Encourage new distribution channels ● Use and reuse must be permitted and promoted. ● Regular behavior by regular people must be permitted. ● Conventional law enforcement at a minimum
  • 17. Genero Initiative Standards organisation to maintain the Genero system ● Defines the Registry behaviour ● Rules for distributors and aggregators ● Maintains the Genero licence ● Maintains the Attribution guidelines ● Provide support functions
  • 19. Service Provider Example entry Registry Copyright holder Metadata: Author: John Glenn Copyright owner: John Glenn Content category: Music Tags: reggae, jazz, fuzzpop Content type:Music album Licence: Genero Content type: Music album Content category: flac song01.flac.torrent song02.flac.torrent Content category: Source song01.midi.torrent song02.midi.torrent Content category: Misc music.video.avi.torrent cover.front.jpg.torrent cover.back.jpg.torrent storplakat.jpg.torrent Monetization distribution: Author- John Glenn: 75% Service Provider- SuperPublish: 10% Sampled- Peter sellers: 15% Business terms UnitCost: 0 RevenueShare: 30%
  • 20. Distributor -> creator payment User Distributor Copyright holder Aggregator Registry Copyright holder Copyright holder Aggregator Genero Payment Provider $ $ $ $ $ $
  • 22. Sample endorsements ● ...Genero provides the basic platform for new business models around free culture to emerge. – Cory Doctorow, author ● ..[Genero] can make it possible to easier distribute digital media in the libraries. – Nils Pharo, Project manager ● ... Genero is a key way to find the benefits of global scale business models of the future that reconciles both old and new ways to create. – Mario Pena, Community and Business Manager
  • 23. Progress ● Getting commitment for standardisation proves difficult – Librarians are enthusiastic, libraries reserved – Insiders are helping ● Key partners enlisted – Open Educational Resources – P2P foundation – Creative Commons