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Personal Branding
- 1. Personal Branding By Jinan Alrawi @jinanalrawi - DCDesignTech.com Go2People - 14th May 2013
- 2. Agenda • What? • Why? • Examples • My Personal Brand • LinkedIn • Case study • Concrete Steps • Special Offer • Q&A
- 3. What is a Personal Brand? • In 1997, Tom Peters: "We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.“ • Wiki: “process by which individuals and entrepreneurs differentiate themselves and stand out from a crowd by identifying and articulating their unique value proposition, whether professional or personal, and then leveraging it across platforms with a consistent message and image to achieve a specific goal.”
- 4. Why have a Personal Brand? • Marketing • Humanizes company brand • Expertise • Awareness • Credibility • Trust • Authenticity • SEO • Lead generation
- 5. Examples of Strong Personal Brands
- 10. LinkedIn - Questions • #? • Profile? • Active?
- 11. LinkedIn - Defined • 200 million. • For Recruiters to find candidates. • Put your CV to get Recruited. • LinkedIn revenues. • Demographics. • SEO. • Conclusion.
- 12. Case Study - me • Joined early. • Target achieved. • High open rate. • High reply rate. • Use it daily. • Test, optimize & test.
- 13. Case Study - My Profile
- 14. Concrete Steps - Your Profile • Complete it • Keywords • Add web properties • Follow companies
- 15. Concrete Steps - Communication • Personalize • Communicate promptly
- 16. Concrete Steps – Status Updates • Inform, educate, and engage • Become a resource to build trust and authority • Provide valuable, high quality and relevant updates • Your network shares your updates as a result See example on next slide
- 17. Status Updates
- 18. Concrete Steps - Groups • Don’t forget groups • Join groups • Post a discussion • Comment on an ongoing discussion • Do not spam
- 19. Concrete Steps – Targets • Invites • Status updates • Group discussion • Comment on a connection’s status • Unique, relevant and timely content
- 20. Concrete Steps - Tips • Best time to share • Measure. Test. Measure. • Backup your connections • Show personality • Resource: http://help.linkedin.com/ forum • And remember…
- 21. Measure
- 22. Measure
- 25. Special Offer - workshop • Intro to Social Media Marketing for Business workshop in Amsterdam. • 7, 19, 27 June 2013. • 795 Euros excl. • 1 full day • Special offer for tonight’s participants, a discount of 20% on the normal price with coupon code G2P. • Details: www.dcdesigntech.com/services/workshops URL: www.dcdesigntech.com Twitter @jinanalrawi
- 26. Q & A & Thank you!