In a fast-moving organization, it can be challenging to introduce new product ideas that may disrupt the current flow of development. In this talk we’ll provide insight into what succeeded and what failed in gaining traction for new ideas which ultimately landed on Atlassian product roadmaps.

1. #atlassian

2. Being a disrupter in a disrupter
Influencing without authority
JONATHON CREENAUNE • ATLASSIAN • @JCREENAUNE

4. Influencing without
authority

5. Landing your idea
THE PROBLEM
BUSINESS IMPACT
SOLUTION

6. What is the
problem?

7. Voice of the customer

8. Voice of the customer
• user feedback

9. Voice of the customer
• user feedback
• metrics

10. Voice of the customer
• user feedback
• metrics
• competitor evaluation

11. Landing your idea
THE PROBLEM
BUSINESS IMPACT
SOLUTION

12. What is the
business impact?

13. Tangible

14. Tangible
• revenue

15. Tangible
• revenue
• leads

16. Tangible
• revenue
• leads
• bookings

17. Metrics

18. Metrics
• net promoter score

19. Metrics
• net promoter score
• monthly average users

20. Metrics
• net promoter score
• monthly average users
• support contact rate

22. Landing your idea
THE PROBLEM
BUSINESS IMPACT
SOLUTION

23. What is the
solution?

24. Landing your idea
THE PROBLEM
BUSINESS IMPACT
SOLUTION

26. Champagne
disruption
FANTASTIC FIVE

27. #1 establish your
credibility

28. #2 define success

29. #3 who is doing
this and when?

30. #4 synchronize
objectives

31. #5 this takes time

32. Landing your idea
THE PROBLEM
BUSINESS IMPACT
SOLUTION

33. Champagne
disruption
ESTABLISH CREDIBILITY
DEFINE SUCCESS
WHO IS DOING IT AND WHEN
SYNCHRONISE OBJECTIVES
THIS TAKES TIME

34. Thank you!
JONATHON CREENAUNE • ATLASSIAN • @JCREENAUNE