This document discusses the use of social media and communities of practice at Grundfos Holding A/S. It provides details on how Grundfos uses Confluence and Jira to enable a global working culture and facilitate collaboration across its many sites worldwide. Some key points include that Grundfos has over 80 companies with 18,000 employees across 56 countries, and it aims to grow to 75,000 employees by 2025. It uses Confluence for over 200 spaces on topics like sales, projects, and regional conferences. The document also discusses parameters for success and challenges around plugin upgrades and third party vendor support.

1. Enterprise 2.0 – Social Media at Work 12-03-2012
Driving Business results
through Communities of Practice
By:
Ole Kristensen
Lead Consultant
IT Global Collaboration Solutions
Grundfos Holding A/S
http://www.grundfos.com

2. Grundfos in numbers
Companies:
60 sales companies
14 production companies
2 other brands
4 management companies
80 companies in total
Other key figures:
• More than 16 million pumps/year
• Turnover: 2,633 million euros
• More than $300 millions invested in Research&Development/year
• More than 18.000 employees in 56 countries on all continents
Implications on our future as a company:
• From 18.000 employees to 75.000 employees in 2025
• Global Working Culture (Enterprise 2.0)

3. Enterprise 2.0 in Grundfos
Strategy enablers:
• Global Working Culture
• Innovation intent: 75,000 employees in 2025
Solutions:
• Cultural Change Management
• Communities of Practice
• Cultural shifts in paradigms
• Global Collaboration Technologies
Gardening, Evangelism & Community Management

4. Ole Kristensen
IT Architecture Global Working IT Strategy
Culture
Strategic Platforms Communities of Practice Trends with IT in mind
Collaboration technology Business models Avoid the hype trap
Proven Technologies Open Idea Generation Enterprise 2.0
’Natural born Networker’ New platforms
Customer Advisory
Board (SAP and Adobe)
Lead Consultant Community Manager Agile innovator

5. The linked image cannot be displayed. The file may have been moved, renamed, or deleted. Verify that the link points to the correct file and location.
The Business Problem in general
Confluence ought to be here!

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The Business Problem – as stated by Grundfos employees around the World
• “Our challenge is to filter the information”
• “A huge difference to be outside Denmark.
I miss 50% of the information on that expense”
• “We need a storage with tagging and metadata where
contributions are the essence”
• ” People pull up their email, which in fact is their database ”
• ” Everything must be shareable globally ”
• ” Delete all shared drives ”
• ” Telephony is a barrier ”
• ” Management must walk the talk
- fewer emails and less telephony and more sharing ”

7. The solutions in Grundfos
• Intranet:
Adobe Day CQ5 for news and information
• Document Management:
EMC Documentum for project documentation, minutes of
meetings etc. Widely closed to the rest of the company
• Enterprise 2.0 and social media:
Atlassian Confluence 3.4.8 for dynamic content and
Communities of Practice. Widely open to the company.
• Project Tasks and SCRUM:
Atlassian Jira for Project Managers and Programmers
• eLearning, web conferences, virtual classrooms:
Adobe Connect Pro for everyone and for corporate academies

8. Parameters on Success
1. Solving a real business need
2. High-end professional discussions
3. Serendipity
‘good luck in making unexpected and fortunate discoveries.’
4. Spin-off to Customer Trainers and Sales
Engineers
5. Interoperability
6. Corporate Policies
7. Geograpically dispersed

9. Parameters on Success
1. Solving a real business need
2. High-end professional discussions
3. Serendipity
‘good luck in making unexpected and fortunate discoveries.’
4. Spin-off to Customer Trainers and Sales
Engineers
5. Interoperability
6. Corporate Policies
7. Geograpically dispersed

10. Confluence & Jira in numbers
Facts about our use of Confluence & Jira:
• Enterprise license since 2008 • 100 user license since 2011
• 200+ spaces • Enterprise license Q2 2012
• 10,000+ personal spaces • Used for Task Management by:
• 2,500+ regular contributors • IT Project Department
• 180,000+ visits • Used for SCRUM by:
• 1,700.000+ page views • IT Developers & Programmers
• 10 pages per visit
• 11 minutes per visit
• Geography (60 countries)
Top 10 users:
1. Denmark,
2. USA,
3. China,
4. Germany,
5. Finland,
6. India
7. France
8. Hungary
9. United Kingdom
10. Singapore

11. What we use Confluence for, 200+ spaces

12. What we use Confluence for

13. What we use Confluence for

14. What we use Confluence for
Sales
Excellence
Sales
Engineers
Business
Excellence
SCRUM

15. What we use Confluence for
Winning
China
Conference
Secret
Product
Development
Winning
China
Conference
Winning
China
Conference
Strategy

16. The Grundfos Values
Grundfos:
• We have only experienced progress since 1945
• From 18.000 employees to 75.000 employees in 2025
• Global Working Culture (Enterprise 2.0)

17. Creating value for the business
Innovation = Creativity x Succesful Implementation

18. Need-to-have or what we really need is:
“Updating our plugins will require many man-months of work”
Adaptavist.com
• Open and more stable API's for 3rd party developers.
• A business model that is predictable and trustworthy

19. Need-to-have or what we really need is:
• Atlassian to change the scope for Confluence to be an
enterprise 2.0 ready, social media software – not just a wiki.
• Communities as part of the core product – enhancing the
network and follower concepts
• Enhanced Micro-blogging:
Status Updates should have a Reply and Forward button
(Possible to add a comment before forwarding).

20. Confluence 4.0 released September 2011
Status: March 12, 2012
Upgrade check from 3.4.8 to 4.0:
45 plug-ins are still not upgraded!
Upgrade check from 3.4.8 to 4.1:
52 plug-ins are still not upgraded!
Drowning or…..?

21. Relevant Enterprise plugins:
Approx. US$ 70,000+
Price US$ Maintenance US$
Customware:
Scaffolding Plugin 399 0
Composition plugin 199 0
Reporting plugin 399 0
Adaptavist: 0
Survey plugin 6000 3000 2 plugin vendors haven’t replied to our
Content voting 3600 1800
requests for a quote in early February
Dashboard 3600 1800
Refined Wiki: 0
Original Theme plugin 6000 3000 – are they out of business???
Mobile Theme Plugin 7500 3750
AppFusions:
SameTime for Confluence Negotiable Negotiable
SSO Authenticator + Install Service 1250
Gliffy:
Gliffy plugin 6000 3000
Balsamiq:
Mockup plugin 4000 2000
Comalatech:
Ad hoc Workflows 6000 3000
Creately:
Creately Plugin 4500 2250
Arsenale:
Arsenale Lockpoint 2600 1300
K15t Software:
Scroll Wiki Forms 3600 1800
Atlassian:
Team Calendar 12,000 6,000
Drowning or…..?

22. Anyway, where does this leave us?
• We do not expect 3rd party developers to keep up with
Confluence at all times.
• It's now 6 months since the release of Confluence 4.0
• Because it was a significant upgrade, we would have
expected the Partners to be a bit more pro-active.

23. Predictable future, thank you
• It is terribly difficult to explain to IT management that a
plugin suddenly costs the same as the entire Confluence
software.
• We're not that worried about the money side; it is more
that things are changing in a highly unpredictable way.
• I'm just trying to visualize the paint points, seen from a
large enterprise perspective

24. About The Grundfos Wiki Atlassian Confluence:
Rizwan Hafeez says:
Great initiative: better late then never. It's nice that
our colleagues can benefit from what we do in order
to resolve specific issues related to our business and
routines.
Warren Lamrock says:
My first introduction to Wiki, I am impressed.
Gaurav Mathur says:
Wiki is a good, effective and smart way of sharing
information and ideas with colleagues. It can make
good ideas grow exponentially.
Mohamed Shetta El Din-Shetta says:
The wiki is really a great tool for sharing knowledge.
When I want to know more about our products I use
it.

25. Questions & Answers!
Ole Kristensen
olkristensen@grundfos.com
www.grundfos.com
Twitter: @Ole_Kristensen
Innovation = Creativity x Succesful Implementation