The Atlassian Marketplace helps add-on developers build a thriving business on top of Atlassian's huge customer base and powerful sales engine. In this talk, we'll walk through all the steps required to sell a plugin on the marketplace--- from adding licensing to your plugin with our brand-new licensing API, to listing, pricing, and marketing your plugin on the newly revamped Atlassian Plugin Exchange.

1. Friday, June 15, 12

2. Introducing the Atlassian
Marketplace
John Kodumal
Technical Lead, Ecosystem Team
Friday, June 15, 12

3. What is the
Marketplace?
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4. What does it
give me?
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5. What does it
give my
customers?
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6. Easy in-app purchases
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7. New purchase flows
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8. In-app branding
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9. Enhanced discoverability
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10. Built-in billing and reports
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11. Drive renewals
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12. Drive renewals
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13. Sounds
awesome.
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14. How do I get
on the
Marketplace?
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15. 1 23
Build it. License it. List it.
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16. 1 Build it.
Sell any plugin on the
Marketplace
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17. 1 Build it.
Sell any plugin on the
Marketplace
• Use any of our APIs
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18. 1 Build it.
Sell any plugin on the
Marketplace
• Use any of our APIs
• Backwards compatible to 2+ years
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19. 1 Build it.
Sell any plugin on the
Marketplace
• Use any of our APIs
• Backwards compatible to 2+ years
• Even cross-product plugins
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20. 1 Build it.
Sell any plugin on the
Marketplace
• Use any of our APIs
• Backwards compatible to 2+ years
• Even cross-product plugins
• OnDemand, Remote apps coming
soon
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21. 2 License it.
Use our new licensing
library
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22. 2 License it.
Use our new licensing
library
• Store and retrieve plugin licenses
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23. 2 License it.
Use our new licensing
library
• Store and retrieve plugin licenses
• Validate and enforce licenses
Friday, June 15, 12

24. 2 License it.
Use our new licensing
library
• Store and retrieve plugin licenses
• Validate and enforce licenses
• Drive sales and renewals
Friday, June 15, 12

25. 2 License it.
Use our new licensing
library
• Store and retrieve plugin licenses
• Validate and enforce licenses
• Drive sales and renewals
• Simple, consistent UI for license
administration
Friday, June 15, 12

26. 2 License it.
Use our new licensing
library
• Store and retrieve plugin licenses
• Validate and enforce licenses
• Drive sales and renewals
• Simple, consistent UI for license
administration
• Seamless upgrades to UPM 2
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27. Getting started
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28. Getting started
• Use the latest SDK (3.10.4)
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29. Getting started
• Use the latest SDK (3.10.4)
• atlas-create-jira-plugin-module
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30. Getting started
• Use the latest SDK (3.10.4)
• atlas-create-jira-plugin-module
• (or any other product)
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31. Getting started
• Use the latest SDK (3.10.4)
• atlas-create-jira-plugin-module
• (or any other product)
• Choose Licensing API Support
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32. Getting started
• Use the latest SDK (3.10.4)
• atlas-create-jira-plugin-module
• (or any other product)
• Choose Licensing API Support
• Customize license admin UI
Friday, June 15, 12

33. Getting started
• Use the latest SDK (3.10.4)
• atlas-create-jira-plugin-module
• (or any other product)
• Choose Licensing API Support
• Customize license admin UI
• Add code to enforce licensing
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34. A Tour of the licensing library
Store and retrieve licenses
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35. A Tour of the licensing library
Validate and enforce licenses
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36. A Tour of the licensing library
Drive sales and renewals
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37. A Tour of the licensing library
Drive sales and renewals
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38. A Tour of the licensing library
License administration UI
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39. A Tour of the licensing library
Seamless upgrade path
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40. What’s in the generated code?
Licensing library
dependencies
Enabling licensing
Seamless upgrade
magic
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41. What’s in the generated code?
Licensing library
dependencies
pom.xml
atlassian-plugin.xml
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42. What’s in the generated code?
Enabling licensing
atlassian-plugin.xml:
META-INF/MANIFEST.MF:
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43. What’s in the generated code?
Seamless upgrade
magic
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44. What’s in the generated code?
Seamless upgrade
magic
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45. What’s in the generated code?
Seamless upgrade
magic
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46. What’s in the generated code?
Seamless upgrade
magic
pom.xml:
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47. 3 List it.
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48. 3 List it.
• Market your add-on
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49. 3 List it.
• Market your add-on
• Set pricing and payment details
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50. 3 List it.
• Market your add-on
• Set pricing and payment details
• Get your plugin approved!
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51. Setting up your listing
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52. Setting up your listing
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53. Setting up your listing
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54. Setting up your listing
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55. Setting up your listing
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56. Pricing and Payment details
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57. Pricing and Payment details
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58. Pricing and Payment details
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59. Adding marketing assets
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60. Adding marketing assets
In your Marketplace
listing
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61. Adding marketing assets
In your Marketplace
listing
In your plugin artifact
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62. The approval process
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63. The approval process
Technical approval:
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64. The approval process
Technical approval:
• checkplugin script (atlss.in/Lc34Q9)
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65. The approval process
Technical approval:
• checkplugin script (atlss.in/Lc34Q9)
• atlas-run-standalone
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66. The approval process
Technical approval:
• checkplugin script (atlss.in/Lc34Q9)
• atlas-run-standalone
• Test two product versions
Friday, June 15, 12

67. The approval process
Technical approval:
• checkplugin script (atlss.in/Lc34Q9)
• atlas-run-standalone
• Test two product versions
• Check license enforcement
Friday, June 15, 12

68. The approval process
Technical approval:
• checkplugin script (atlss.in/Lc34Q9)
• atlas-run-standalone
• Test two product versions
• Check license enforcement
• Test UPM upgrade path
Friday, June 15, 12

69. The approval process
Technical approval:
• checkplugin script (atlss.in/Lc34Q9)
• atlas-run-standalone
• Test two product versions
• Check license enforcement
• Test UPM upgrade path
• Upgrade UPM 2 and check licensing
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70. The approval process
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71. The approval process
Final approval:
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72. The approval process
Final approval:
• Check banners, icons, logos
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73. The approval process
Final approval:
• Check banners, icons, logos
• In marketplace listing
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74. The approval process
Final approval:
• Check banners, icons, logos
• In marketplace listing
• In plugin artifact
Friday, June 15, 12

75. The approval process
Final approval:
• Check banners, icons, logos
• In marketplace listing
• In plugin artifact
• Check pricing
Friday, June 15, 12

76. The approval process
Final approval:
• Check banners, icons, logos
• In marketplace listing
• In plugin artifact
• Check pricing
• Check vendor support details
Friday, June 15, 12

77. The approval process
Final approval:
• Check banners, icons, logos
• In marketplace listing
• In plugin artifact
• Check pricing
• Check vendor support details
• Must have a contact on the Marketplace mailing list
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78. Need more
help?
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79. Marketplace workshops
available this Friday
http://atlss.in/L0a4mY
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80. Lightning talk:
Publishing your plugin
Tomorrow, 3:10-3:20pm
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81. Experts available in the
Atlassian Guru Room
Tomorrow, 3-4pm
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82. Harass yours truly at the
AtlasBar
Tomorrow, 12-2:30pm
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83. Add-on Development Contest
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84. Add-on Development Contest
$45k in prizes up for grabs
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85. http://codegeist.com
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86. Resources
http://bitly.com/bundles/jira/a
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87. Thank you!
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