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GoFind
Katie Sherman, Ali Zaslav, Michael Valente, Hannah Melton
215 University Ave., Syracuse, NY, 13210
kmsher02@syr.edu

#GoFind
Team
Katie Sherman- CEO/Founder
Michael Valente -Research Strategist
Ali Zaslav- Research Analyst
Hannah Melton- Creative Director
You don’t want this to be you..
Overview
● When you lose it, you can go find it.
● #GoFind recognizes where users leave their valuable
items, using Google Glass’s geo-location technology.
● GoFind acts as an augmented memory that
supplements to your own.
Problem / Opportunity
Problem: Everyone loses everyday items, such
as ID’s, keys, glasses, devices, and other small
things.
Opportunity: To help users retrace their steps in
order to quickly find their missed placed items.
Advantages of GoFind
1. Proprietary Software
2. First to Marketplace
3. Customer Service/ Organizing Techniques
We will continue to update our software,
expand our service, and add user features to
maintain our advantage.
Demo
Demo
Demo
Demo
Example: Terminator
View
Sales and Marketing
Rollout:
1. Choose the right category
Lifestyle category; Utility- use as a tool
2.Create an memorable icon
3.Choose a simple, self-explanatory name
GoFind- Go and Find It- play on the G
4.Keywords
Memory, Find, Locate

Source: http://www.quicksprout.com/2012/05/10/the-beginners-guide-to-mobile-app-marketing/
Competition
It can, we can’t

We can, it can’t

Find My iPhone

Uses tracking device
in product

Via GeoLocation

TrackR

Finds misplaced
items using tracker
device attached to
items

GoFind acts as
augmented memory,
recognizing items
thorugh sight

Records mental
thoughts

Memory enhancer

Evernote

Google Keep

Keeps notes, lists,
and photos

Identify items when
consumer walks into
room
Business Model
● Target Customers
● Revenue Generation: give basic app away; generate
revenue on premium services an upsell.
● Lead Generation: tie in the GoFind with Google.
Provide Google leads about GoFind customers. Google
will incorporate this data into its ad services. GoFind
receives ad revenue.
● Brand Sponsors
○ ex. American Express (organize it for you)
Status and Milestones
Status: Developing the software and
expanding app functions.
First ship: By Fall of 2014
First revenue: Q1 2015
Now, keep

calm and

Find
Any Questions?

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Keep calm and Find with GoFind

  • 1. GoFind Katie Sherman, Ali Zaslav, Michael Valente, Hannah Melton 215 University Ave., Syracuse, NY, 13210 kmsher02@syr.edu #GoFind
  • 2. Team Katie Sherman- CEO/Founder Michael Valente -Research Strategist Ali Zaslav- Research Analyst Hannah Melton- Creative Director
  • 3. You don’t want this to be you..
  • 4. Overview ● When you lose it, you can go find it. ● #GoFind recognizes where users leave their valuable items, using Google Glass’s geo-location technology. ● GoFind acts as an augmented memory that supplements to your own.
  • 5. Problem / Opportunity Problem: Everyone loses everyday items, such as ID’s, keys, glasses, devices, and other small things. Opportunity: To help users retrace their steps in order to quickly find their missed placed items.
  • 6. Advantages of GoFind 1. Proprietary Software 2. First to Marketplace 3. Customer Service/ Organizing Techniques We will continue to update our software, expand our service, and add user features to maintain our advantage.
  • 11. Sales and Marketing Rollout: 1. Choose the right category Lifestyle category; Utility- use as a tool 2.Create an memorable icon 3.Choose a simple, self-explanatory name GoFind- Go and Find It- play on the G 4.Keywords Memory, Find, Locate Source: http://www.quicksprout.com/2012/05/10/the-beginners-guide-to-mobile-app-marketing/
  • 12. Competition It can, we can’t We can, it can’t Find My iPhone Uses tracking device in product Via GeoLocation TrackR Finds misplaced items using tracker device attached to items GoFind acts as augmented memory, recognizing items thorugh sight Records mental thoughts Memory enhancer Evernote Google Keep Keeps notes, lists, and photos Identify items when consumer walks into room
  • 13. Business Model ● Target Customers ● Revenue Generation: give basic app away; generate revenue on premium services an upsell. ● Lead Generation: tie in the GoFind with Google. Provide Google leads about GoFind customers. Google will incorporate this data into its ad services. GoFind receives ad revenue. ● Brand Sponsors ○ ex. American Express (organize it for you)
  • 14. Status and Milestones Status: Developing the software and expanding app functions. First ship: By Fall of 2014 First revenue: Q1 2015