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COMMERCIAL TRANSFORMATION
FOR GAMING AND APP DEVELOPERS
PRESENTED
BY:




London Office | 7-10 Adam Street, The Strand, London WC2N 6AA, United Kingdom
Tokyo Office | 4-25-16-102, Higashi Oizumi, Nerima-ku,178-0063, Tokyo , Japan


www.goliathagency.com   hello@goliathagency.com   +44 207 520 9095 + 81 35947 6171
CAN 6 SLIDES MAKE
YOU DO SOMETHING
REMARKABLE?


  2
          London Office         | 7-10 Adam Street, The Strand, London WC2N 6AA, United Kingdom
          Tokyo Office          | 4-25-16-102, Higashi Oizumi, Nerima-ku, 178-0063, Tokyo, Japan
      9   www.goliathagency.com | hello@goliathagency.com | +44 207 520 9095 | + 81 35947 6171
01       HELLO

We make your gaming and app company even more
exciting to your investors, customers and employees



    Goliath designs and executes commercially
    transformational strategies for smartphone & tablet
    applications for the EMEIA marketplace.

    We are deal makers at heart and digital and
    technology strategists second.

    Our clients are typically on first or second round
    funding or with established revenue flows.




      3
                  London Office         | 7-10 Adam Street, The Strand, London WC2N 6AA, United Kingdom
                  Tokyo Office          | 4-25-16-102, Higashi Oizumi, Nerima-ku, 178-0063, Tokyo, Japan
            9     www.goliathagency.com | hello@goliathagency.com | +44 207 520 9095 | + 81 35947 6171
02 Commercial Transformation means


1   Prepare, plan & execute outrageous marketing
    plans spanning several foreign language
                                                                                       5               Evolve the proposition for local markets based
                                                                                                       on clear customer insight.
    markets with idiosyncratic expectations.



2   Develop and de-risk market entry strategies,
                                                                                       6               Refresh your commercial plan to ensure
                                                                                                       shareholder value.
    mergers and acquisitions.



3   Create promotion, sponsorship and partnership
    deals to accelerate your plan.



4   Strengthen your people, processes and systems
    to handle rapid growth or to pivot away from
    rapid failure.




     4
                   London Office         | 7-10 Adam Street, The Strand, London WC2N 6AA, United Kingdom
                   Tokyo Office          | 4-25-16-102, Higashi Oizumi, Nerima-ku, 178-0063, Tokyo, Japan
            9      www.goliathagency.com | hello@goliathagency.com | +44 207 520 9095 | + 81 35947 6171
03        How

                                                                         We are highly networked with deep experience
                                                                         in the technology and investment space.

                                                                         Customer and investor outcomes are hardwired
                                                                         into our approach.

                                                                         We bring state of the art agile, waterfall and
                                                                         lean project management expertise to bear.

                                                                         Our design processes move rapidly from concept
                                                                         to code using a customer-inspired rapid
                                                                         prototype process.

                                                                         Goliath people are “tri-lingual” in strategy,
                                                                         technology and design.




5
        London Office         | 7-10 Adam Street, The Strand, London WC2N 6AA, United Kingdom
        Tokyo Office          | 4-25-16-102, Higashi Oizumi, Nerima-ku, 178-0063, Tokyo, Japan
    9   www.goliathagency.com | hello@goliathagency.com | +44 207 520 9095 | + 81 35947 6171
04 Deep                         Expertise

Client engagement is managed solely by the
two founders (both experts at getting things done)
with a total of fifty years digital experience in some
of the world’s largest and coolest companies.

Goliath’s lean UI design team & advisory board
are experts in Web, Smartphone & Tablet devices

We understand the opportunities, constraints
and commercial considerations of most current
technical platforms.

Goliath’s associate model leverages the skills
and advisory talents of people we regard as the
best, brightest and most imaginative in their fields.




6
           London Office         | 7-10 Adam Street, The Strand, London WC2N 6AA, United Kingdom
           Tokyo Office          | 4-25-16-102, Higashi Oizumi, Nerima-ku, 178-0063, Tokyo, Japan
     9     www.goliathagency.com | hello@goliathagency.com | +44 207 520 9095 | + 81 35947 6171
05        Founders
                                                                   CHRIS RYAN
                                                                   Former Vice President at Goldman Sachs, Japan .

                                                                    Serial entrepreneur and Consultant to Apple.

                                                                   Climbs high mountains and runs marathons –
                                                                   both literally and metaphorically.




                                                                   SIMON KIRBY
                                                                   Created one of the first viral internet campaigns in 2003.

                                                                   Serial entrepreneur.

                                                                   Consultant to Aviva, Fidelity Asset Management and Barclays Banks.


                                                                   Krav Maga student (martial art which emphasises simplicity).




7
        London Office         | 7-10 Adam Street, The Strand, London WC2N 6AA, United Kingdom
        Tokyo Office          | 4-25-16-102, Higashi Oizumi, Nerima-ku, 178-0063, Tokyo, Japan
    9   www.goliathagency.com | hello@goliathagency.com | +44 207 520 9095 | + 81 35947 6171
06        Start?


                                                                Goliath works with a small client list because
                                                                 we are an intellectually intensive business.


                                                            We pride ourselves on delivering value right from
                                                                     the first exploratory meeting.


                                                                                                 START
                                                                                      the discussion with Simon or Chris



                                                                                        +44 (0) 207 520 9095
                                                                                      hello@goliathagency.com




8
        London Office         | 7-10 Adam Street, The Strand, London WC2N 6AA, United Kingdom
        Tokyo Office          | 4-25-16-102, Higashi Oizumi, Nerima-ku, 178-0063, Tokyo, Japan
    9   www.goliathagency.com | hello@goliathagency.com | +44 207 520 9095 | + 81 35947 6171
London Office
7-10 Adam Street, The Strand,
London WC2N 6AA, United Kingdom

Tokyo Office
4-25-16-102, Higashi Oizumi, Nerima-ku,
178-0063, Tokyo, Japan


London:    +44 207 520 9095
Tokyo:     + 81 35947 6171

hello@goliathagency.com

www.goliathagency.com

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Commercial Transformation for Game and App Developers

  • 1. COMMERCIAL TRANSFORMATION FOR GAMING AND APP DEVELOPERS PRESENTED BY: London Office | 7-10 Adam Street, The Strand, London WC2N 6AA, United Kingdom Tokyo Office | 4-25-16-102, Higashi Oizumi, Nerima-ku,178-0063, Tokyo , Japan www.goliathagency.com hello@goliathagency.com +44 207 520 9095 + 81 35947 6171
  • 2. CAN 6 SLIDES MAKE YOU DO SOMETHING REMARKABLE? 2 London Office | 7-10 Adam Street, The Strand, London WC2N 6AA, United Kingdom Tokyo Office | 4-25-16-102, Higashi Oizumi, Nerima-ku, 178-0063, Tokyo, Japan 9 www.goliathagency.com | hello@goliathagency.com | +44 207 520 9095 | + 81 35947 6171
  • 3. 01 HELLO We make your gaming and app company even more exciting to your investors, customers and employees Goliath designs and executes commercially transformational strategies for smartphone & tablet applications for the EMEIA marketplace. We are deal makers at heart and digital and technology strategists second. Our clients are typically on first or second round funding or with established revenue flows. 3 London Office | 7-10 Adam Street, The Strand, London WC2N 6AA, United Kingdom Tokyo Office | 4-25-16-102, Higashi Oizumi, Nerima-ku, 178-0063, Tokyo, Japan 9 www.goliathagency.com | hello@goliathagency.com | +44 207 520 9095 | + 81 35947 6171
  • 4. 02 Commercial Transformation means 1 Prepare, plan & execute outrageous marketing plans spanning several foreign language 5 Evolve the proposition for local markets based on clear customer insight. markets with idiosyncratic expectations. 2 Develop and de-risk market entry strategies, 6 Refresh your commercial plan to ensure shareholder value. mergers and acquisitions. 3 Create promotion, sponsorship and partnership deals to accelerate your plan. 4 Strengthen your people, processes and systems to handle rapid growth or to pivot away from rapid failure. 4 London Office | 7-10 Adam Street, The Strand, London WC2N 6AA, United Kingdom Tokyo Office | 4-25-16-102, Higashi Oizumi, Nerima-ku, 178-0063, Tokyo, Japan 9 www.goliathagency.com | hello@goliathagency.com | +44 207 520 9095 | + 81 35947 6171
  • 5. 03 How We are highly networked with deep experience in the technology and investment space. Customer and investor outcomes are hardwired into our approach. We bring state of the art agile, waterfall and lean project management expertise to bear. Our design processes move rapidly from concept to code using a customer-inspired rapid prototype process. Goliath people are “tri-lingual” in strategy, technology and design. 5 London Office | 7-10 Adam Street, The Strand, London WC2N 6AA, United Kingdom Tokyo Office | 4-25-16-102, Higashi Oizumi, Nerima-ku, 178-0063, Tokyo, Japan 9 www.goliathagency.com | hello@goliathagency.com | +44 207 520 9095 | + 81 35947 6171
  • 6. 04 Deep Expertise Client engagement is managed solely by the two founders (both experts at getting things done) with a total of fifty years digital experience in some of the world’s largest and coolest companies. Goliath’s lean UI design team & advisory board are experts in Web, Smartphone & Tablet devices We understand the opportunities, constraints and commercial considerations of most current technical platforms. Goliath’s associate model leverages the skills and advisory talents of people we regard as the best, brightest and most imaginative in their fields. 6 London Office | 7-10 Adam Street, The Strand, London WC2N 6AA, United Kingdom Tokyo Office | 4-25-16-102, Higashi Oizumi, Nerima-ku, 178-0063, Tokyo, Japan 9 www.goliathagency.com | hello@goliathagency.com | +44 207 520 9095 | + 81 35947 6171
  • 7. 05 Founders CHRIS RYAN Former Vice President at Goldman Sachs, Japan . Serial entrepreneur and Consultant to Apple. Climbs high mountains and runs marathons – both literally and metaphorically. SIMON KIRBY Created one of the first viral internet campaigns in 2003. Serial entrepreneur. Consultant to Aviva, Fidelity Asset Management and Barclays Banks. Krav Maga student (martial art which emphasises simplicity). 7 London Office | 7-10 Adam Street, The Strand, London WC2N 6AA, United Kingdom Tokyo Office | 4-25-16-102, Higashi Oizumi, Nerima-ku, 178-0063, Tokyo, Japan 9 www.goliathagency.com | hello@goliathagency.com | +44 207 520 9095 | + 81 35947 6171
  • 8. 06 Start? Goliath works with a small client list because we are an intellectually intensive business. We pride ourselves on delivering value right from the first exploratory meeting. START the discussion with Simon or Chris +44 (0) 207 520 9095 hello@goliathagency.com 8 London Office | 7-10 Adam Street, The Strand, London WC2N 6AA, United Kingdom Tokyo Office | 4-25-16-102, Higashi Oizumi, Nerima-ku, 178-0063, Tokyo, Japan 9 www.goliathagency.com | hello@goliathagency.com | +44 207 520 9095 | + 81 35947 6171
  • 9. London Office 7-10 Adam Street, The Strand, London WC2N 6AA, United Kingdom Tokyo Office 4-25-16-102, Higashi Oizumi, Nerima-ku, 178-0063, Tokyo, Japan London: +44 207 520 9095 Tokyo: + 81 35947 6171 hello@goliathagency.com www.goliathagency.com