GoLite Ads Media Kit 2011

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GOLITE ADS MOBILE DIGITAL BILLBOARDS
INTRODUCING GOLITE:
Thank you for considering us for your next media buy.
I imagine you are checking out GoLite Ads to see how we can help you increase profits and
brand awareness? These days competitors are vying for your client's business, thus, driving
down profit margins and making it difficult for you to stand out.
Now... there is GoLite.
Do you think if we could put you in front of the right audience, at the right time, with the right
messages you could bring in more business? What if we did it in a larger-than-life, impos-
sible to miss and eye catching way? Well, that's exactly what GoLite can do for you.
GoLite offers you unmatched flexibility and unique visibility, placing your key messages
and your brand directly in front of your target audience, wherever they happen to be.
You can change messages instantly and get ahead of your competitors with just a few mouse
clicks. It's really that easy.
Whether parked or cruising through downtown, GoLite brings unrivaled accountability to the
table thanks to it's state-of-the-art GPS tracking system, ensuring you know, in real time,
exactly how your investment is being put to use.
You can see exactly when, where, and how often your ads played... all from the comfort of
your office, home, hotel room in Chicago, or anywhere in the world.
So, we invite you to take a break from the boring, and put aside a few minutes to learn how you
can GoDigital... GoLite.
Brian Bachman
"The Big Screen Big Shot"
888.674.1188
Drivesales@GoLiteAds.com
www.GoLiteAds.com

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HISTORY
GOLITE ADS IS COMMITTED TO BRINGING ADVERTISING BRILLIANCE
What is GoLite?
Each GoLite vehicle is equipped with two state-of-the-art light emitting diode (LED) electronic mes-
sage centers displaying dynamic, vivid and eye-catching ads. Your message gets delivered directly
to your targeted market, capturing attention when your prospects are actively shopping, eating or
looking for entertainment. GoLite gives advertisers what they have always wanted – the ability to stand
out in a cluttered advertising landscape.
Who Are We?
Our team of LED display experts launched GoLite Ads in 2010 as a way to provide the tremendous
benefits of LED technology to businesses of all sizes, but without the high costs of LED display
ownership.
The GoLite Ads management team boasts a combined advertising and media resume that spans four
decades and combines another two decades of implementing some of the most dynamic digital
advertising solutions worldwide to offer innovation and a competitive advertising advantage to compa-
nies from all sectors!
888.674.1188
Drivesales@GoLiteAds.com
www.GoLiteAds.com

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FACT SHEET: MOBILE DIGITAL BILLBOARDS
* 107% sales increase with mobile digital
100
107% billboards.
80 Product Acceptance & Research, Inc
60
40 * 29% of consumers say a Mobile Digital Billboard
20 caused them to visit a retail store within a week of
0 seeing the ad.
Arbitron National In-Car Study
Boost Name
* Mobile Digital Billboards boost name Recognition
recognition 15 times greater than any
Mobile Digital Billboards
other form of advertising.
Outdoor Advertising Association
News
paper
Magazine
Internet
Radio
Television
MARKET DEMOGRAPHICS:
• 4,500,000 impressions each month
• 120 messages displayed each hour
• 100 hours of drive time each week
• Coverage at over 250 events each year
(including Cowboys, Rangers, Mavericks, Stars,
Nascar, Lone Star, concerts, conventions, festivals,
and much, much more)
888.674.1188
Drivesales@GoLiteAds.com
www.GoLiteAds.com

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HOW TO INCREASE PROFITS WITH GOLITE
120 times per hour
Your ad appears Guaranteed!
for :06 seconds
Two 9' x 16'
HD LED Screens
We can help you to start revving up revenues in three easy steps:
1. Identify your target audience.
2. Let us know where and/or when you can find them, what their interests are?
3. How often do you want to be in front of them?
We are a Mobile Digital Billboard, quite simply, we go where your target audience goes, we get your
message(s) in front of them, and we do it in a larger than life way with two giant 9' x 16' HD video screens.
GoLite gives you the ability to advertise by:
Time based - You choose the hours that you want your ads to appear on GoLite. This advertising is great
for businesses with many locations, This advertising is great for businesses with many locations, or busi-
nesses with no locations, ie. internet-based businesses.
Location based - You choose the location where you want your ads to play. When GoLite enters a pre-
determined radius of your chosen location your ads will appear. When GoLite leaves the pre-determined
radius, your ads automatically stop playing. This form of advertising is great for businesses that get most of
their business from within a certain area.
Time and Location based - You choose the hours and location that you want your ads to appear on GoLite.
Exclusive - you choose where and when, and your ads are the only ads playing on GoLite. This is great for
events, grand openings, and for businesses who want to maximize exposure.
888.674.1188
Drivesales@GoLiteAds.com
www.GoLiteAds.com

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RATE CARD
IN EACH GOLITE MOBILE DIGITAL MARKET AREA YOUR STATIC OR ANIMATED AD(S) WILL RUN 5000 TIMES
PER MONTH - ENSURING MARKET SATURATION. WITH 6 MARKET AREAS TO CHOOSE FROM, GOLITE
GOES WHERE YOUR AUDIENCE GOES.
Individual Market Area:
• 5000 ads in your targeted market area
• Run as many different messages as you would like at no extra charge.*
• Change your ad(s) as often as you would want
• Includes custom creation of up to four ads
• Access to online patent pending Ad Manager tracking and campaign management software
• Investment: $1500/mo
• Plus... GoLite Street Team will distribute your Swag/Promo Items to 150 businesses each month!
All Market Areas:
• All of the benefits of Individual Market Coverage times Six!
• Rest easily knowing you will have a presence at every event, and everywhere GoLite goes!
• 4,500,000 impressions per month
• Investment: $4500/mo (less than .11-cents per ad)
Interactive Advertising Opportunities:
Make your next event as impactful and memorable as possible by utilizing GoLite's Interactive Advertis-
ing Opportunities including Text Messaging, Bluetooth and QR code mobile marketing. Call today to
learn how to integrate and monetize these technology strategies in your next campaign. Turn it up a
notch by incorporating full outdoor video and sound, along with the "GoLite Street Team" Team to make
your event experience unforgettable!
Custom packages including daily, weekly, event and exclusive rates available upon request.
*Production charges will apply if GoLite Ads design team creates content.
888.674.1188
Drivesales@GoLiteAds.com
www.GoLiteAds.com

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COVERAGE MAP
The Dallas/Fort Worth DMA is the Featured Coverage Areas:
largest metropolitan area in Texas
and the 5th largest in the United Stonebriar Mall Northpark Mall Cowboys Stadium
States. Preston Village Shopping Center Knox/Henderson The Ballpark at Arlington
The Shops at Fairview West Village Lone Star Park
Watters Creek Uptown Verizon Theatre
The metropolitan area is home to The Shops at Willow Bend Highland Park Village Sundance Square
over 10,000 corporate headquar- Polo Towne Crossing Shopping SMU Billy Bobs Texas
Preston Park Village Downtown Dallas Ft. Worth Stockyards
ters making DFW the largest Addison Lower Greenville Dr. Pepper Ballpark
corporate headquarter concentra- The Galleria Deep Ellum Pizza Hut Park
Valley View Center State Fair of Texas Allen Event Center
tion in the United States. Preston Royal Village West End
Mockingbird Station Victory Park
GoLite offers incredible reach From Old Town
Cowboys Stadium to Downtown
Dallas, to Rangers Ballpark to DFW
Airport, to Downtown Ft. Worth, to
Frisco, McKinney and Allen.
We can easily reach the general
market and we can also create
programs that specifically target
African American, Hispanic,
parents, young and old...
The DFW Metroplex is one of the
top ranking DMAs in the U.S. for
each of these ethnicities.
Launched in 2010 with one GoLite
vehicle, the GoLite Mobile Digital
Billboard is on schedule to grow
and expand through the years as
the advertising landscape contin-
ues to evolve.
888.674.1188
Drivesales@GoLiteAds.com
www.GoLiteAds.com

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AD MANAGER
Step One: Accountability
Log into Ad Manager and track when, where, and
how often your ads play in real time. Upload new
ads, create and schedule new ad campaigns.
Step Two: Flexibility
Upload as many different ads as you like, allowing you to speak to
different audiences. Change which ads play whenever you wish.
Choose / Change your
displayed advertisment
You have the option to upload
new media from your own
computer.
888.674.1188
Drivesales@GoLiteAds.com
www.GoLiteAds.com

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AD MANAGER
Step Three: Unique Visibility
Choose coverage area, dates, and times that determine
when, where, and frequently your ads will be seen. It
only takes seconds to create!
Control your media while Customize the days you want
tracking when, where, and your ads to run and choose
how many times your ads the ads you want to play
played
Track your investment by viewing
exactly where each ad played
Step Four: Increased Profitability
Your campaign goes to market, your brand comes to life in an innovative,
unique way and all the data is at your fingertips...in seconds. Track each individual
ad or group of ads from anywhere you can access the internet.
No other ad platform powerfully combines accountability, flexibility and unique visibility-
resulting in increased profitability like GoLite Ads.
888.674.1188
Drivesales@GoLiteAds.com
www.GoLiteAds.com

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SUCCESSFUL DIGITAL OUTDOOR DESIGN
512 pix
Pixel Matrix
Ad Size Pixels: 512 wide x 288 high
Acceptable file type: jpeg or mpeg
Color mode: rgb
Resolution: 300 dpi
288 pix
Contrast
Strong contrast is essential for creating good out-
of-home design. The 14 color combinations repre-
sent the best use of color contrast for readability.
Image
Strong images against simple backgrounds
create high-impact visuals. The Image on the left
is a good example.
888.674.1188
Drivesales@GoLiteAds.com
www.GoLiteAds.com

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SUCCESSFUL DIGITAL OUTDOOR DESIGN
Quick Tips for Good
Out-of-Home Design
* Short Copy
No more than 10 words total, and 5 words in the headline.
* Large and Legible Type
Words are viewed from distances of 50-200 feet.
Good Less Effective
* Increase Line Thickness
At 200 feet, thin lines optically disappear.
* Forget "The Whitespace" Rule
* Bold Colors
* High Contrast
* Simplify Everything
Focus on one key idea or message. Use colors with high contrast to maximize impact.
Less Effective Advertisement
Before Before
Good Advertisement
After After 888.674.1188
Drivesales@GoLiteAds.com
www.GoLiteAds.com