Mobile phone applications (e.g. iPhone apps) are changing the way that brands and consumers interact. As one of the early champions of mobile services in the restaurant industry, I've prepared a three-part discussion series to discuss how we believe "mobile apps" can and should be used by restaurant groups to expand customer relationships and increase same store sales.

1. Preparing for 2010: The Mobile App Roadmap PART 2 of 3 Noah N. Glass Chief Executive Officer, GoMobo.com

2. “ GoMobo’s comprehensive online and mobile ordering system is the best on the market.” Jonathan Feld – SUBWAY® Chairman, FAFT Market 1

4. Tip #1: Begin It! Version 1.0

5. vs. Tip #2: Make Your App Useful 200% 90% 35% USEFUL USEFUL USEFUL

6. Tip #3: Here is where to start

7. 1-Touch Store Locator™

8. Tip #4: Choose the Right Roadmap

9. A Framework to Consider VERSION 1.0 Location VERSION 2.0 Content VERSION 3.0 Transaction

10. A Casual Dining Restaurant Roadmap VERSION 1.0 Location VERSION 2.0 Content VERSION 3.0 Transaction

11. A Quick Service Restaurant Roadmap VERSION 1.0 Location VERSION 2.0 Content VERSION 3.0 Transaction

12. A Convenience Store Roadmap ATM VERSION 1.0 Location VERSION 2.0 Content VERSION 3.0 Transaction

13. Tip #5: Have a solid foundation

14. Foundation : Integration through an API Store 1 Store 2 Store 3 Store 4 Store 5 Store 6 Store 7 Store 8 Store 9 Store 10 Store 11 Store 12 Store 13 Store 14 Store 15 Store 16 Store 17 Store 18 Store 19 Store 20 Store 21 Store 22 Store 23 Store 24 Store 25 Store 26 Store 27

15. Foundation : Web-Based Admin System

16. Payment Processor Mobile Networks Data Team Distributed Common Web Framework Mobile Website White Labeled Website Engine Standards-compliant Website Restaurant Menu & Reporting Portal Admin Tools Ordering & Payment Engine Location-Based Mobile App Ordering Text Ordering Restaurant Fax Customer-facing Online Ordering 24 Hour Call Center Mobile Web Automatic IVR Notification Calls Reporting & Feedback to Restaurants Reporting Engine Monitoring & Escalation Menu Import & Synchronization Loyalty Programs Template Engine 3 rd Party Apps Foundation : Remote Transaction Platform PCI Sensitive Data Storage Vault PCI Compliant Secure Network Data Caching Primary Database Data Caching Layer Connection Manager POS Integration Restaurant Point-of-Sale

17. Preparing for 2010: Visualize Your Mobile App PART 3 of 3